Pet Pro Media

Pet Pro Media AI-driven marketing and sales strategy for the pet industry. Explore what's next at petpromedia.com The pet industry runs on heart. Scaling it requires strategy.

Pet Pro Media helps pet businesses implement AI to amplify their expertise and voice, not replace it. We specialize in building the marketing and sales infrastructure pet companies need to grow revenue, expand market share, and develop the internal AI capability to sustain it. Our work spans the entire pet industry, from manufacturers and retailers to service providers and B2B brands navigating an

increasingly competitive and AI-driven landscape. We specialize in:
★ AI implementation and team upskilling
★ Brand positioning and differentiation
★ Marketing funnel development
★ Sales process optimization
★ Customer loyalty and retention
★ Revenue-driving launches

Pet Pro Media is led by Jolanta Smulski, a recognized AI marketing expert and speaker at Global Pet Expo and SUPERZOO, and a contributor to PETS+ Magazine. Her analysis of pet industry consumer behavior and pricing trends has been featured on NPR's Here & Now. Let's talk. Reach us at [email protected]

06/02/2026

The Growth Summit 2026 is officially in session! Now that Day 1 is in the books, it’s time to get ready for the Pet Biz Breakthrough Arena! Excited to see 4 champions enter the arena and for the mentors to dig into their businesses.



05/28/2026

⚠️ Most pet businesses think they’ve got an AI marketing edge. By the end of 2026, the gap will prove otherwise. Don’t watch it widen from the wrong side!

I’m Jolanta Smulski, founder of and cofounder of the . I’m presenting The AI Marketing Gap Is Getting Wider, alongside my peers, live + virtual, June 1–2. 👇 Join me at the llink in comments.

🐾 2026, let’s go!I’m speaking Tuesday April 28, 1:30pm in KCCC Room 2502 and this session is one I’ve been wanting to g...
04/23/2026

🐾 2026, let’s go!

I’m speaking Tuesday April 28, 1:30pm in KCCC Room 2502 and this session is one I’ve been wanting to give this audience for a while:

👉 The AI Marketing Advantage: Measure First, Scale Fast in Pet Food

If your brand has dipped into AI but you’re not sure how to justify expanding it, get more of your team using it consistently, or move out of test mode into something that actually scales, this one is for you to take back to your team the same week.

Come find me at the event! Drop a comment, DM me, or let me know if you want me to stop by your booth.

👋 See you in Kansas City!

10/17/2025

Make sure to buckle up because I’m coming for you, 2026! 👀

If you’ve been to any of my talks, you know I like to bring the energy and get everyone in the room right up there with me.

I had such a profound experience at an event called Unleash the Power Within by last weekend, my standards for business and life were raised yet again!

I’ve been doing these programs since 2022 and have seen incredible results year after year. But my goodness, this time my world has been opened up to a whole new level and I can’t wait to bring this to every aspect of my businesses, education and speaking, and the clients I serve.

If you’re reading this, you’re in for a ride, so get ready! 💪🏻

Which mistake are you making? 🤔I see #2 ALL the time with pet pros.If you’re using AI for marketing but it still feels ...
09/30/2025

Which mistake are you making? 🤔

I see #2 ALL the time with pet pros.

If you’re using AI for marketing but it still feels scattered, inconsistent, or like it’s not actually saving you time... you’re not alone.

This Wednesday, October 1st at 4pm ET, I’m breaking down exactly how to fix these mistakes in a free 90-min masterclass: The State of AI in Pet Marketing 2025

We’re building a 90-day AI system together, with channel-ready moves, weekly workflows, and practical prompts you can start using the next morning.

Plus one attendee gets a live hot-seat where I build their system in real time.

60+ pet pros already registered. Join us! webinar.petpromedia.com

Tag a pet business owner who needs this 👇

📣 NEW TRAINING ANNOUNCEMENT!On Wednesday, October 1st (4:00–5:30 pm ET), I’m hosting The State of AI in Pet Marketing 20...
09/25/2025

📣 NEW TRAINING ANNOUNCEMENT!

On Wednesday, October 1st (4:00–5:30 pm ET), I’m hosting The State of AI in Pet Marketing 2025: a live masterclass for pet brands, retailers, and service providers.

In just 90min, we’re going to power up your marketing in Q4 and beyond with:
• Channel-ready moves based on current consumer shifts (email, social, in-store, e-comm)
• Workflows to cut hours from strategy → production → distribution → optimization with AI without losing your voice
• A simple 90-day plan with weekly metrics to decide what to keep, cut, and iterate

BONUSES: One registrant joins me for a hot-seat demo! And every live attendee gets my exclusive Prompt Playbook to execute the plan faster.

Save your seat for Oct 1: link in bio / webinar.petpromedia.com

SUPERZOO 2025 IS HERE!It’s officially show week, and I’m ready to bring high-energy learning, connection, and a little V...
08/12/2025

SUPERZOO 2025 IS HERE!

It’s officially show week, and I’m ready to bring high-energy learning, connection, and a little Vegas-style fun to .

Whether you’re joining for my AI marketing masterclasses, panel discussion, or the Pet Industry Network pop-up mixers, I’d love for you to stop by, say hello, and take away ideas you can put into action right away.

Swipe through for my full schedule and share it with your pet pro friends who are attending the show. Let’s make sure we connect!

And no worries if you’re not attending this year, because I’ll be sharing highlights, takeaways, and behind-the-scenes moments right here in my stories so you can follow along.

Can’t wait!

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Las Vegas, NV
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