03/07/2023
A two year long chapter is coming to a bittersweet end today as we announce that we are closing the doors on Vegan Creative Compass, Vegan Media Market and Vegcademy, so that we can focus exclusively on growing VEG3, the world's only vegan-focused AI marketing tool.
We believe our positive impact for animals can be far greater by focusing our efforts here. Vegan businesses are really struggling right now in the current economic environment, with most having a desperate need to improve their marketing to make more sales, but also having very little budget available to do so.
So they stop investing in marketing to cut their costs, which greatly reduces their sales and ultimately leads to making much less profit at best, or being forced to close their business down entirely at worst.
We've been thinking a lot about how to address this problem, and we've come to the conclusion that for a lot of vegan businesses, the agency model alone isn't enough to save them.
Whilst we've achieved many extraordinary results for our clients (including recently hitting a 24x return on investment for one), the reality is that many small and struggling businesses simply can't afford to invest in growing their business and hiring a team of professionals isn't always in the cards.
We're also very limited by the number of businesses we can actually help as an agency, as there's only so many clients you can manage effectively when you're working with them one-on-one.
But the problem we're trying to solve is much bigger than that. There are tens of thousands of vegan businesses struggling and billions of animals dying every year because of ineffective marketing for vegan products and services.
In marketing, you can usually either increase the quantity of content you create, increase the quality of that content or decrease your spending to cut costs, but doing all 3 at the same time has been impossible, until now.
With AI-powered tools like VEG3, you can create content 10 times faster while cutting costs ten-fold and still end up with better quality content than you have now.
Marketing agencies typically charge upwards of $2,000 per month, but VEG3 gives you 24/7 access to unlimited content and strategies for only $75.
Human marketers take hours or days to produce marketing content, or weeks and months to develop sophisticated campaigns, but VEG3 only takes seconds.
Human marketers have to run expensive split tests to find out which ads will perform best for your brand, which takes months and costs thousands of dollars, but VEG3 can tell you instantly which ad will perform best before you spend a cent.
For all of those reasons and more, we've made the very difficult decision to close our marketing agency, so whilst we will continue to work with the clients we already have, we will no longer be able to accept any new clients.
