10/11/2023
ANSWER: Owned Media
Owned media refers to the online presence that is controlled by a company. This includes the company's website, blogs, social media accounts, and other digital platforms that are owned and managed by the company itself.
Unlike paid media, which involves advertising and promotional activities, owned media is the content and channels that a company has direct control over.
Digital media is a broader term that encompasses all forms of media that are delivered through digital channels, including owned media.
Consumer journey refers to the process that a consumer goes through when making a purchase decision and is not directly related to the online presence of a company.