03/11/2022
Unfortunately most ‘green’ products and services on the market on the market are not actually eco-friendly at all according to the Terrachoice research study. As a result of high consumer demand for earth-friendly products, many manufacturers have simply used marketing and packaging to mislead customers into thinking their goods are ecological. conversely stealing dollars away from those actually practicing eco friendliness in marketing and practice.
MISLEADING MARKETING: WHAT IS GREENWASHING ? by Editor | Nov 2, 2022 | Environment, Guanacaste | 0 comments Loads of brands are doing it. There’s a lot of money in it! But what is greenwashing, exactly? By Arwa Lodhi Good news! The environmental marketing firm TerraChoice reports that products lab...