17/11/2023
"How Away Travel Captures Unbranded Traffic"
Filled with coffers full of venture capital, Away Travel has grown like crazy. And the luggage brand has put that money to good use, because in only a few years, they’ve managed to grab a big part of the market: These investments in brand building also pay off in different ways. About 70% of all Search Ads clicks for Away, worth about $35,000 per month, comes from unbranded paid search. While any brand is able to advertise on these terms, the bottleneck with unbranded campaigns is the ability to convert customers at a high enough rate. That’s why most stores would like this part of their campaigns to grow, but few can. But as one of the top brands, Away can pull it off and tap into this huge search volume, and do it at scale.
