The Citrine Consulting Collective

The Citrine Consulting Collective Spa & Wellness Consulting | Transforming Spas Into Sustainable, Inclusive Wellness Experiences | Di

It's no longer enough to simply provide the operational tools and resources for your team to function — you also need to...
10/22/2022

It's no longer enough to simply provide the operational tools and resources for your team to function — you also need to create psychological safety for them to thrive.
Now more than ever, we need leaders with emotional intelligence and empathy to create these safe spaces to support their people's wellbeing.

Safety is one of the most important aspects of a healthy workplace and a critical ingredient to inclusion and belonging. When we're safe, we can bring our full selves to our work and do our best. When we talk about safety, we need to include all the various facets of safety, including: physical, emotional, psychological, racial, cultural, financial, moral and social safety.



[Image Description: A Black woman in a wheelchair at a desk types on a laptop, with the following text in white on a yellow box: "It's no longer enough to simply provide the operational tools and resources for your team to function — you also need to create psychological safety for them to thrive."]

This moment is asking so much of us. Choose courage over comfort, compassion over shame, and curiosity over judgment.Our...
10/22/2022

This moment is asking so much of us.

Choose courage over comfort, compassion over shame, and curiosity over judgment.

Our world is always changing. We need the flexibility to ensure we can change, too.

–Susan David, PhD

Recent research shows that a high sense of belonging at an organization was positively correlated with a 56% improvement...
10/21/2022

Recent research shows that a high sense of belonging at an organization was positively correlated with a 56% improvement in job performance, a 50% drop in turnover risk and 75% fewer sick days. For a 10,000-person company, this would result in annual savings of more than $52M.

Read the case I make for including meaningful belonging efforts to DEI initiatives in hospitality.



Over the past three years, diversity, equity, and inclusion (DEI) have become hot topics in business. In hospitality, DEI is especially important since investing in these practices benefits both teams and guests. Even though we shouldn’t need a business case for treating all people with kindness a...

A must-read for everyone in hospitality: Why Diversity And Inclusion Are Crucial In Times Of Disruption. *The stark and ...
10/21/2022

A must-read for everyone in hospitality: Why Diversity And Inclusion Are Crucial In Times Of Disruption. *The stark and penetrable reality is that D&I are not "nice to haves." They are "absolutely key to the business."*

&I

https://click.citrinecc.com/diversity-is-crucial

As a growing number of global voices call out for more diverse and inclusive opportunities, now is the time to fully embrace D&I as a strategic business imperative.

A must-read for those recruiting talent."Business owners are starting to wake up to the need for more diversity but they...
10/20/2022

A must-read for those recruiting talent.

"Business owners are starting to wake up to the need for more diversity but they're trying the same tactics. A lot of the recruitment processes have been set up by straight, white men so lack appeal to diverse candidates. The challenge is not that we have to convince recruiters to diversify, but how to do it differently."

I'll say it again: traditional solutions to current DEI challenges simply do not work. In order to get a different result, you'll need to do things differently.



Finding and hiring diverse talent doesn't have to be difficult. Here, one DEI recruitment expert shares three new ways to help underrepresented candidates find your opportunities.

DID YOU KNOW: A recent Accenture study showed that almost half of travelers said they would pay a premium of 5% to 20% t...
10/20/2022

DID YOU KNOW: A recent Accenture study showed that almost half of travelers said they would pay a premium of 5% to 20% to travel with a company that values diversity and inclusion.

The same survey also showed that companies that fail to act quickly enough and don't have a strong culture of diversity and inclusion don't just miss out on new customers, they also risk losing current ones.

How can hospitality, resort spa and wellness brands be more inclusive to ensure that they capture the diverse market and retain current customers? Read on to find out: https://click.citrinecc.com/hospitalitynet-102721



📸: allinclusivephotoproject.com

"In any given moment, we have two options: to step forward into growth or to step back into safety." – Abraham MaslowDoi...
10/19/2022

"In any given moment, we have two options: to step forward into growth or to step back into safety." – Abraham Maslow

Doing work is an act of love for your team & your guests, helping everyone to stretch & grow. Stepping back or away into safe comfort zones does the opposite. How are you choosing to love your people today?

&I

[image description: photo of two African American men in spa robes applying a blue face mask with a white box over top containing the quote "In any given moment, we have two options: to step forward into growth or to step back into safety." – Abraham Maslow]

👉🏾Leading voices in   and   work have asserted that making the business case for DEI is racist.Now that I've made the bu...
10/19/2022

👉🏾Leading voices in and work have asserted that making the business case for DEI is racist.

Now that I've made the business case for in an effort to educate leaders in the & industry, I'm going to stop and focus on the moral case. 👐🏽 This is in alignment with my values, and the values of my company.

💸When you need reasons why you should profit from doing the right thing in your business, you're upholding the systems of oppression you're claiming you want to change.

💸"...DEI should not be primarily driven by profit. Business cases have legitimized exploitative actions throughout history. Choose to build DEI because it is the right thing to do. Embed DEI into the collective mission."

🧑🏽‍⚖️According to new research published in MIT Sloan's Management Review, DEI goals are best achieved with core values top of mind – and those goals are not profit-driven.

Read more about these core values on 👉🏾

Here’s how to embrace “the moral case,” along with DEI lessons from Marvel Comics.

I have been traumatized at the spa more than once in my 30 years of spa-going. One time, a pair of white women who looke...
10/19/2022

I have been traumatized at the spa more than once in my 30 years of spa-going. One time, a pair of white women who looked like the RHOC were loudly and graphically discussing a sexual predator in their office while we were in the sauna...

Read the rest of that story + others that put my mission for inclusivity & safe spaces at the spa into sharp focus: https://click.citrinecc.com/spatrauma-0822

Taking care of our people and creating inclusive environments that foster belonging should include addressing trauma, as...
10/18/2022

Taking care of our people and creating inclusive environments that foster belonging should include addressing trauma, as an estimated 70%-90% of adults in the U.S. have had at least one traumatic event in their lives.

Team members are looking for a strong mental health support system + DEI initiatives as part of a benefits package now. It's no longer about just title, salary and basic health insurance.

Doing better by your people must include a look at their emotional wellness needs, especially when it comes to providing mental wellness benefits that foster belonging + a truly inclusive culture.

Read the article I wrote on how to support bodyworkers with trauma to learn concrete ways to help them from burning out or leaving.

https://click.citrinecc.com/inclusivity-training-052022

Being able to properly address trauma is essential for supporting your staff - and an important exercise in inclusivity.

Inclusion is not a matter of political correctness. It is the key to growth. - Jesse Jackson
10/17/2022

Inclusion is not a matter of political correctness. It is the key to growth. - Jesse Jackson

Spas are so much more than self-care — they're a place for healing. But when spas aren't focused on creating a safe & sa...
10/15/2022

Spas are so much more than self-care — they're a place for healing. But when spas aren't focused on creating a safe & sacred space for all, the resulting guest experience can feel more traumatic than healing. Read more in our blog post: How to Make the Spa a Safe and Sacred Place for All https://citrinecc.com/how-to-make-the-spa-a-safe-and-sacred-place-for-all/

Why the spa is more than self-care - and why it’s vital to convey this in your marketing. Ensuring that the spa is a sacred space for guests of all genders, races, ethnicities, sexual orientations, sizes, and abilities requires more than just paying lip service to diversity and inclusion.

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