23/06/2021
Think like Prada. Or Louis. Or Chanel. Or Hermès. Or Supreme. Or any of those big brands.(You get the point).
When your clients aren’t ready to spend more, it’s a reflection of your perceived market value of the brand.
Some brands are built on hype. For example, Supreme.It produces a limited supply.More like opposite of Amazon.😅
Their collection sells out immediately as it drops.People have to buy it in the secondary market on the 4x topped up price.😪
It’s about scarcity in supply and increase in demand.People want things that other people can’t get and their willing to pay more money for that.And if everyone can get one,nobody wants one.👎
Well it worked out pretty well for Supreme.🤷♂️ Do you think this model will workout in India? Drop your answers below⬇️