29/11/2022
Ad spending on social media is expected to hit $252 billion by 2026. And as of right now (2022), roughly one-third of total advertising spending is going toward advertisements on social media platforms.
As more brands see the value of social media advertising as a tool to circumvent ad blockers and reach their target demographics, this percentage will only rise. Social media ads also help customers explore, connect with brands, and learn more about things they like.
In general, social media advertising is suitable for both customers and brands. So, one of the most expected digital marketing trends to take over will be a greater focus on social media ads. Here are a few recent events that show this trend is still going strong:
-Instagram has been actively integrating new advertising capabilities. Both the Explore page and the Profile Feed would have an increase in advertising options. ( https://bit.ly/3UcXntN )
-Ads will soon be appearing in YouTube Shorts also. The best thing is that these will be shoppable video advertising, just like the ones you see on Tiktok. ( https://tcrn.ch/3VC9zFJ )
-AR ads are also on the way. Additionally, these will assist the customer in envisioning the goods in their own environment before purchase.
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