21/05/2026
How Often Should You Update Your Website Content?
Most websites are updated far less often than they should be.
Content is published, performs for a while and then slowly starts to lose traffic, rankings or conversions because it has not been reviewed or improved.
In many cases, small, targeted updates to your existing content can have a bigger impact than publishing more pages or making large, infrequent changes.
In our latest article, we explain how often you should update your website content, what signals to look for and how regular content updates can support SEO, UX and conversions:
https://www.altagency.co.uk/blog/how-often-should-you-update-website-content/