21/07/2025
NIL spending is on the rise, projected to reach $2.75 billion, but the way it’s being distributed tells a deeper story.
In high-major basketball, the top NIL earners are guards on the men’s side and centers on the women’s, and across Power 4 schools, the average NIL budget is now over $20.5 million, with most of it going to football and basketball.
For parents of student-athletes, this isn’t just about making it to D1, it’s about understanding how factors like position, gender, and conference shape NIL value.
At , we believe in building brands with purpose, not pressure, and preparing early for the business side of college sports.
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