26/08/2026
One of my clients runs a service based, B2C business that’s in huge demand.
Over the last year, the business has tripled in size, the enquiries have grown just as fast. So much there’s a long waiting list, and people are more than happy to wait because the service is worth it.
Even with all that growth, they still show up online every single month.
Two posts every week. One monthly blog. And it only takes them two hours.
Here’s how.
Every month, we have a call. We chat through
- What’s happening in the business
- What has been requested most
- What news or industry events affecting them
- Their thoughts, ideas and suggestions for the month ahead
I turn that conversation into their content – posts and a monthly blog, written in their voice, using their expertise.
They spend an hour reviewing the content. I manage the rest. Branded graphics, refining the message and scheduling, and publishing the blog on their website.
Their involvement is a simply a catchup call and time to review the content.
An hour spent on each. And then it repeats.
Minimal involvement, maximum impact. Every bit of content 100% true to them.
Because it’s not me writing the words – it’s them sharing their expertise.
That’s what builds authority.
We've seen
- A 2-3 month waiting list
- Relevant people are messaging direct
- They’re in front of their exact target audience every week
- Industry contacts are seeing the posts and sharing with their network
Because every week, they’re sharing their expertise, while providing tips and information for people who aren’t ready to book yet, while stay visible for those who are.
The changes…
- How many people discover the business
- The quality of enquiries
- The trust being built in the local area.
This is what happens when you show up consistently and confidently online. It builds authority, strengthens reputation, and proves the value of sharing your expertise.
Book your free 30 minute discovery call to find out how I can help your business.
https://calendly.com/sararappleton/30-minute-call-with-sara