27/03/2024
晶品農莊 Kingcrystal farm ｜ 品牌標誌、包裝
「晶品農莊」位於苗栗縣後龍鎮，由在地的小番茄專家、里長和前台商幹部協同創立，計畫種植、推廣鮮為人知的健康蔬菜「冰花菜」，期盼能成為後龍鎮的特色蔬菜產品。
標誌的設計理念源自於「晶」與「品」兩個字的文字造型，以象徵自然農業的綠葉組成晶亮的光芒圖案；紅色圓點代表成熟收穫的果實；棕色標準字則寓意農業的源頭來自大地的恩賜。
自然、果實和大地這三個元素匯聚了「晶品農莊」對農業的熱愛與對鄉村土地的珍愛，形成「晶品農莊」農業精品的優良品牌形象。
冰花醋瓶標、紙盒上的冰花菜插畫，特別邀請擅長細膩寫實的插畫家 奇異世界奇異果 精心繪製。
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Kingcrystal Farm ｜ Brand logo, Packaging
Kingcrystal Farm is located in Houlong Town, Miaoli County, Taiwan. It was co-founded by local cherry tomato experts, a village chief, and a former executive of Taiwanese business cadres. Kingcrystal Farm aims to grow and promote the lesser-known healthy vegetable, "Ice plant," with the hope of making it a distinctive vegetable product of Houlong Township.
The design concept of the logo is inspired by the textual forms of "Jing (glowing crystal)" and "Ping (quality)" in Mandarin characters. Green leaves are formed into glowing light rays, symbolizing the natural beauty of agriculture. Red dots represent the ripe fruits from abundant harvests, while the brown texts symbolize the origin of agriculture, which is a gift from Mother Earth.
Natural, crop, and earth: Three elements embody the love towards agriculture and Kingcrystal Farm's cherishment of land, creating an outstanding brand image of Kingcrystal Farm's boutique vegetable products.
Bottle label of ice plant vinegar and the Ice plant illustrations on the carton packaging were drawn by Kiwi from kiwiworld, an illustrator who is talented at delicate realism.
Client｜晶品農莊 KingCrystal Farm
Designer｜覓蠹設計室 Midu Studio
illustration｜奇異世界奇異果 Kiwifuit Kiwiworld
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#覓蠹設計室 #品牌標誌設計 #包裝設計 #奇異世界奇異果 #插畫 #嘉義 #梅山
