Bigger Than Me

Bigger Than Me We are a creative social change agency. We help our clients grow their purpose led businesses & brands by creating better concepts, stories and strategies

We ensure your do-good stories are told for maximum impact because we care and we believe in the power of humans to change the world. We focus specifically on Cause Related Marketing, Social Responsibility, Sustainability Issues and creating Shared Value strategies because we want to change the world and make a positive impact. Bigger Than Me provides a opportunity for brands, NGO’s, Non Profit’s,

social change agents and their audiences to connect through the power of content creation, creative concepts, social media, digital and shared value strategy, storytelling, branded events and cause marketing with a key focus on using Inbound Marketing principles. We help our clients create value from a For-Benefit strategy which leads to a For-Profit bottom line. We provide an opportunity for the brand and their audience to partner together resulting in a lasting and sustainable footprint in a community.

07/05/2026

Bigger Than Me is a Creative Social Change Agency.

We work with purpose-led organisations to tell better stories, build stronger campaigns and create digital strategies that drive meaningful action.

Our services include storytelling, content creation, cause-related marketing, social responsibility, sustainability and shared value strategy, all designed to help organisations communicate their impact with clarity and purpose.

We’re proud to have partnered with organisations such as GreenCape, SA Harvest, CSVR, The Cyril Ramaphosa Foundation, Cipla Foundation, The World Bank, UNHCR, Catalyst 2030, Jakes Gerwell Fellowship, Fundamental, World Vision South Africa and many more.

Partner with us to create a lasting footprint.

Visit our website to learn more - http://biggerthanme.co.za/

Client feedback is always welcome and inspires the team tremendously. We are in the final stages of developing a brand-n...
06/05/2026

Client feedback is always welcome and inspires the team tremendously.

We are in the final stages of developing a brand-new website for the Johannesburg Inner City Partnership (JICP), a Public Benefit Organisation (PBO).

JICP works in a variety of sectors, such as urban management, job creation, homelessness, public space activation, property, heritage, tourism and urban farming in accordance with their partnership agreement with the City of Johannesburg.

View our services here: https://biggerthanme.co.za/

08/04/2026

“Our Creator Engine gives our clients’ the media infrastructure within their own business to create content that is relevant and keeps them front and centre of their audience.”

Bigger Than Me Founder, Greg Viljoen, explains why we developed The Creator Engine, a new service offering that will transform your online presence, build frequency and relevance without putting strain on your existing team.

Find out how to produce consistent, meaningful content that actually works.

Email: [email protected]

31/03/2026

“The way businesses grow today has fundamentally changed.”

Bigger Than Me founder, Greg Viljoen, goes deep on the evolution of marketing and storytelling, a must-watch video!

We are launching the BTM Creator Engine, a new service offering to help our clients create content on a regular basis without the stress and pressure on their marketing teams which can often result in just ticking a box.

It's not more social media, it's media infrastructure support. 👍

The BTM Creator Engine will help brands produce consistent, meaningful content that actually works.
Want to know more? Email: [email protected]

25/03/2026

Search is changing, again. But this time it’s bigger than SEO.

We’re now entering the era of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).

AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are increasingly becoming the first place people go for answers.

That shift changes how brands, nonprofits, and social impact organisations need to think about visibility online.

Here are a few things we’re thinking about at Bigger Than Me:

• People are searching for answers, not just links.
• AI engines summarise and recommend content directly, meaning your expertise needs to be structured in ways AI can easily understand and reference.
• Authority matters more than ever.
• Thought leadership, credible sources, and consistent expertise across platforms are now key signals for AI-driven discovery.
• Content ecosystems beat single posts.
• Articles, videos, newsletters, and social posts that reinforce the same expertise increase the chances of being surfaced by generative engines.
• Impact organisations have an opportunity.
• The organisations solving real-world problems often have the most valuable knowledge, but it needs to be documented, structured, and shared strategically.

For us, this reinforces something we’ve believed for a long time:

Storytelling + strategy = discoverability.

If AI is going to answer the world’s questions, the organisations doing meaningful work should be part of those answers.

Curious how others are adapting their content strategy for the AI search era?

Contact us for more: [email protected]

“For a really long time, I’ve thought the communication space has missed an opportunity to really create impact in the w...
17/03/2026

“For a really long time, I’ve thought the communication space has missed an opportunity to really create impact in the world and social change in the world beyond pro bono work.”

Bigger Than Me (BTM) Founder, Greg Viljoen, was recently featured on Forbes where he explained the purpose behind BTM, what drove him to create a Creative Social Change Agency and the importance of authentic storytelling that are immediate and truthful.

It’s a must-read: https://www.forbes.com/sites/afdhelaziz/2026/03/09/how-bigger-than-me-is-turning-creativity-into-opportunity-and-impact-for-south-africa/

17/02/2026

The team created this video for client, North Star Alliance.

It’s a powerful example of their community-led initiatives to address health and wellbeing issues in vastly under-resourced areas.

Bigger Than Me has been helping to tell their story of providing quality healthcare to mobile workers and the communities they interact with.

Our client portfolio .> https://biggerthanme.co.za/portfolio/

The creator economy is reshaping work, storytelling, and brand influence. What’s replacing it is decentralised, human, a...
29/01/2026

The creator economy is reshaping work, storytelling, and brand influence.

What’s replacing it is decentralised, human, and powered by creators, communities, and networks not institutions.

Not creators as influencers. Creators as economic engines.

Explore what this means for creators, brands, and social impact.> https://biggerthanme.co.za/blog/creator-economy-future-brand-storytelling/

27/01/2026

Bigger Than Me has been rolling out the media for Camps Bay CID and Ignisive - ignite inclusive change for their “Give Smart Today, Help Build Tomorrow,” campaign over December and January.

This amazing community movement tackles homelessness in the area by providing meals, training, and opportunities for people transitioning out of homelessness.

The work they are doing is remarkable and the results to date prove that with community involvement, positive outcomes are achieved.

Please support the campaign here: https://ignisive.com/GiveSmart/

22/01/2026

South Africa has some of the highest rates of gender-based violence (GBV) in the world. Femicide (the murder of girls and women) in South Africa is close to five times the global average.

The team were very happy to produce this video highlighting the Crisis Response Team Model (CRT), a community-led system to respond to GBV, for North Star Alliance.

There are good people doing good work in communities in South Africa and Bigger Than Me is happy to be a part of elevating this where we can.

For more on what we do visit our website: https://biggerthanme.co.za/

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Gardens

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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