Advertising Audit & Risk Management | AARM

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Advertising Audit & Risk Management | AARM Visit www.aarmusa.com and learn about the benefits of performing an advertising contract compliance

AARM provides advertisers with contract compliance auditing, marketing optimization and agency network management consulting support. We have expertise in the areas of client-agency agreement best practices, compensation systems, contract compliance, marketing agency performance monitoring and agency network financial controls. Our specialists have diverse backgrounds including; senior level agenc

y finance and account management, client-side marketing, management consulting and internal auditing. The combination of our marketing accountability resource offering and experience allows AARM to assist our clients in effectively analyzing and enhancing the performance of their marketing agency supplier relationships. Benefits of our solutions offering include financial recoveries, enhanced financial transparency and controls, future savings tied to audit learnings, process improvements and enhanced marketing ROI. AARM’s multi-national client base includes many of AdAge’s “Top 100” advertisers in the technology, telecommunications, hospitality, automotive, CPG, retail, spirits and entertainment sectors. For up-to-date information on AARM, please visit our blog, Marketing Math at http://marketingmath.aarmusa.com/

21/08/2020

Dozens of copycat podcasts distributed by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem.

21/08/2020

The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is greater transparency in terms of the actual cost of acquiring inventory. That's the finding of a just-released survey of...

21/08/2020

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shiv Gupta, founder at U of Digital. Ad tech is full of BS. Why is that? Because when companies create confusion about their products, to ma...

20/08/2020

As businesses face economic headwinds, marketers, and subsequently their agencies, are coming under intense scrutiny.

20/08/2020

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucra...

17/08/2020

Hallelujah, the attorney general’s implementation regulations for the California Consumer Privacy Act (CCPA) have been approved.

14/08/2020

Ad fraud and wasted spending are top of mind for advertisers in push for transparency.

11/08/2020

Visit the homepage of our website to sign up for your free subscription to Marketing Math™ our monthly newsletter featuring articles and insights on marketing accountability and performance optimization.

11/08/2020

Ad tech companies are starting to make their voices heard at the W3C as the clock ticks down on third-party cookies in Chrome.

10/08/2020

In the silver linings department, we have an unlikely development: B2B digital ad spend is leading the charge. The disappearance of in-person events, and a pause in the use of traditional tactics, has led to significant digital growth – especially in the healthcare, tech and financial services cat...

05/08/2020

Few would debate that creative development services are one of the most critical skill sets provided to advertisers by their agency partners. Thus, as agencies the world over adjust to their employees working remotely it is natural to wonder how this dynamic will reshape creativity? “Creativity is...

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