Lake B2B

Name: Lake B2B
Address: 9450 Southwest Gemini Drive, Beaverton, OR 97008, Armonk, NY, 83797, US
Telephone: +18883034466
Price range: $$

The World’s Leader in Marketing, Data Research and Solutions. We are recognized as an industry leader for one-reason: Bottom-line results!

Established in 1960, Lake Group Media serves the direct response industry with state-of-the-art list management, list brokerage, database building, and specialized marketing services. LakeB2B has over 1300 employees, and has been in business for over 23 years. It began compiling and aggregating data for Technology firms and Fortune 1000 firms early on, provides one of the best email marketing serv

ices, and is quickly becoming a technology partner making an impact on how data can be packaged and presented. LakeB2B is a DMA member, and co-exhibited with us at the 2010 San Francisco DMA, and 2011 Boston DMA.

06/19/2026

Everyone blamed the messaging.

CMO blamed creative.
Sales VP blamed leads.
SDR manager blamed the market.

Then a 26-year-old analyst asked a simple question:
“Are these leads from companies that actually buy what we sell?”

She cross-referenced campaign data with 2 years of closed-won deals.

What she found changed everything:
62% of leads were from the wrong companies.
Right titles. Wrong firmographics.

One question. One afternoon.
$340K in new pipeline within 60 days.

On Juneteenth, we recognize something deeper:
progress often starts when someone has the courage to question what others overlook.

That’s how better systems get built.

She got promoted.

06/17/2026

100M+ executive contacts exist in databases.

But your next customer probably isn’t hiding in all 100 million.

Most teams start with a massive database.
Top-performing teams start with their closed-won deals.

Why?

Because your best customers leave clues:
✅ Industry
✅ Company size
✅ Revenue range
✅ Decision-maker titles
✅ Buying triggers

Use those insights to filter millions of contacts down to the 1% most likely to buy.

👉 Swipe through the 5-step framework to identify high-value executive prospects and build a smarter outreach list.

Explore our US Business Executives Email List:
🔗 https://www.lakeb2b.com/us-business-executives-email-list?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Static+Post&utm_id=LakeB2B+

06/16/2026

🎯 Target Physicians by Specialty. Not Guesswork.

A physician email list alone isn't a strategy. Specialty targeting is.

Cardiologists, oncologists, neurologists, and pediatricians have different priorities, behaviors, and engagement patterns. Yet many healthcare databases treat them as one audience.

With LakeB2B, healthcare marketers can reach the right physicians through:

✔ NPI-backed specialty validation
✔ Specialty-level segmentation
✔ Behavioral physician grouping
✔ Precision targeting for stronger campaign performance

Stop sending the same message to every physician.

Start speaking to the right specialty.

📘 Read more: https://lnkd.in/eFa6wT5A

👉 Comment "Specialty" for a free sample.

06/10/2026

🚨 Your B2B database is decaying right now. Even as you read this.

The real question is: How fast is it happening and how much is it costing your business?

We created a FREE Data Decay Calculator that gives you answers in under 30 seconds.

Just enter:
✅ Your database size
✅ Your industry
✅ How often you refresh your data

And instantly discover:

📉 How many contacts likely went stale this quarter
📧 How many emails could bounce in your next campaign
💸 The hidden cost of sending to outdated records
📅 What your database may look like 6 months from now if nothing changes

Here's the reality:

Most U.S. B2B databases lose 30–35% accuracy every year due to job changes, company updates, retirements, and contact turnover.

If your database hasn't been refreshed since January, there's a good chance you're already making decisions based on incomplete or outdated information.

The numbers can be surprising but knowing now is far better than wondering why future campaigns miss their targets.

🔗 Try the free calculator:
https://www.lakeb2b.com/data-decay-calculator-new?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Static_linkedin&utm_id=LakeB2B+

No forms. No gating. Just the math.

👇 Curious, what's your database decay percentage? Drop it in the comments.

06/09/2026

🔍 Before you renew your data contract, ask these 7 questions.

Most teams evaluate databases by size.

That’s like choosing a restaurant based on how many items are on the menu.

The real question is: Will the data help you reach the right buyers, faster and more efficiently?

Swipe through this audit framework to evaluate your current provider or any provider you're considering.

✅ Data quality
✅ Coverage accuracy
✅ Refresh frequency
✅ Compliance standards
✅ Buyer intent signals
✅ Integration capabilities
✅ ROI potential

A bigger database doesn't automatically mean better results. The right database is the one that helps your team identify, engage, and convert the right prospects.

📊 Use this framework before signing your next contract.

👇 Full 6-provider comparison link is in the first comment.

06/08/2026

🌊 Beyond the Surface Lies Opportunity

Happy World Oceans Day.

The ocean reminds us: value is never at the surface. Same with B2B data.

Surface data = contacts
Deep data = real opportunity

In a world of limited resources:
❌ bounced emails
❌ outdated contacts
❌ wrong numbers

cost more than ever.

Depth gives you:
✔ buying intent
✔ right decision-makers
✔ better conversations

Go deeper → win better opportunities.

🔗 [https://www.lakeb2b.com/solutions/comprehensive-multi-channel-marketing-solutions-for-sustainability-focused-enterprises?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Static_linkedin&utm_id=LakeB2B+](https://www.lakeb2b.com/solutions/comprehensive-multi-channel-marketing-solutions-for-sustainability-focused-enterprises?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Static_linkedin&utm_id=LakeB2B+)

06/04/2026

A fintech payments company was booking just 6 meetings per month with a team of 8 SDRs.

The immediate assumption?

"Maybe they need more outreach."

They didn't.

They were already targeting the right companies.

The real problem was that they were targeting the wrong people inside those companies.

Their ICP was focused on CFOs and VP Finance leaders at mid-market organizations. On paper, that made sense.

In reality, payments infrastructure decisions involved treasury operations, procurement, risk teams, compliance stakeholders, and sometimes IT security.

Same accounts.

Wrong buying committee.

So they changed the strategy:

✅ Identified the 4–5 roles that actually influenced payment decisions

✅ Enriched target accounts with verified contacts, direct dials, LinkedIn profiles, and confirmed job titles

✅ Personalized outreach by role instead of treating every contact the same

The results after 8 weeks:

📈 Meetings booked: 6/month → 19/month

📈 Reply rate: 1.8% → 5.2%

📈 Pipeline growth: 2.7x increase

📈 Multi-threaded deals: 15% → 60%

One of the biggest mistakes in B2B sales is assuming you know who makes the buying decision.

You can have the perfect account list and still miss pipeline opportunities if you're speaking to the wrong stakeholders.

The takeaway:

Better targeting isn't always about finding new companies.

Sometimes it's about finding the right people already inside the companies you're targeting.

DM "fintech" for the complete breakdown.

$Most B2B marketers are making pipeline decisions based on only a fraction of the buyer journey.Think about it:Before a p...$

06/01/2026

Most B2B marketers are making pipeline decisions based on only a fraction of the buyer journey.

Think about it:

Before a prospect fills out a form or books a demo, they've often already done months of research.

They've:
✔ Asked peers for recommendations
✔ Read discussions in private communities
✔ Followed industry conversations
✔ Consumed content across multiple channels

Much of this activity never appears in your CRM or attribution reports.

That's why some deals seem to come out of nowhere, while others you expected to close never move forward.

The key is understanding that not every buying signal is visible.

The more you can identify and engage accounts early, the better positioned you'll be to influence the buying journey before competitors do.

Readiness doesn't start when a lead fills out a form. It starts long before that.

How is your team identifying buying intent before prospects reach your website?

05/28/2026

Your RevOps team wasn’t hired to spend hours fixing CRM data.

But that’s exactly what’s happening in most B2B companies.

Duplicate records.
Missing fields.
Wrong job titles.
Bad imports.
Broken lead data.

And suddenly your RevOps team is stuck doing cleanup work instead of driving revenue growth.

Here’s the real issue 👇

The problem usually starts BEFORE the data reaches your CRM.

Dirty data flows in from:
• lead sources
• enrichment tools
• imports
• third-party databases

Then RevOps teams are forced to fix the mess downstream.

Over and over again.

The solution isn’t hiring more people to clean faster.

The real fix is improving data quality at the source.

When your data is verified, enriched, and deduplicated before entering your CRM, your RevOps team can finally focus on what matters:

✔ Better pipeline visibility
✔ Smarter forecasting
✔ Revenue growth
✔ Operational efficiency

Not spreadsheet cleanup.

Fix the input.
Free the team.

05/27/2026

Most healthcare awareness campaigns don’t fail because the product is weak.

They fail because the targeting is inaccurate, the data is outdated, and the message reaches the wrong healthcare audience at the wrong time.

Recently, LakeB2B partnered with a leading pharmaceutical brand to run a multi-touch HCP email outreach campaign across the US healthcare market.

The campaign targeted:
✔ Family Practitioners
✔ General Practitioners
✔ Pediatricians
✔ Gastroenterologists
✔ Pharmacists

using a verified and segmented healthcare database.

Here’s what the campaign achieved:
📌 52,903+ verified healthcare contacts targeted
📌 Up to 14.95% open rates
📌 Up to 3.88% click-through rates
📌 Bounce rates as low as 0.02%
📌 Structured 12-touch engagement strategy

The takeaway is simple:
When the right message reaches the right healthcare audience through the right approach, engagement improves.

For healthcare and medtech brands, strong outreach depends on:
✔ Accurate HCP targeting
✔ Clean healthcare data
✔ Compliant outreach
✔ Multi-touch engagement
✔ Consistent audience nurturing

Read the full case study below:
https://www.lakeb2b.com/case-studies/how-lakeb2b-empowered-a-leading-pharmaceutical-brand-to-roll-out-a-high-engagement-hcp-email-outreach-program?utm_source=LinkedIn+post&utm_medium=Engagement+&utm_campaign=Case+study_linkedin&utm_id=LakeB2B+&utm_content=Case+Study

Address

9450 Southwest Gemini Drive, Beaverton, OR 97008
Armonk, NY
83797

Telephone

+18883034466

Website

https://www.lakeb2b.com/

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