The Content Company

12/07/2022

Instagram is experimenting with another new feature that would allow users to post disappearing content.

The feature, called Notes, allows users to post quick notes, like announcements, to their "Close Friends" circle or to followers who also follow them.

Notes can be up to 60 characters in length, and will appear in the app for 24 hours after being created.

04/07/2022

Instagram's Complete Feature List:

Instagram Live Video
IGTV
Stories Features
Story Highlights
Story Stickers
Shoppable Tags In Stories
Push Notifications
Hyperlink Username
Hashtags In Your Bio
Geo-tagged Content
Instagram Photo Collaboration
Carousel Posts
AR filters

30/06/2022

Tips for starting a TikTok

* Include your hook in the first 3 seconds of the video. At the very beginning of your video, say something that catches your audience’s attention.

* Add hooks every 3 to 5 seconds. Keep the viewer interested. Every 3 to 5 seconds, say something new that increases attention.

* Give your viewers value. Make viewers crave your content. Every video you create should provide value to your audience. Ask yourself, “Why would my audience want to watch this video?” and “How can my video truly help my audience?”

* Consistency is more important than frequency. Every video you create should be specific to your niche and should be posted regularly to upkeep anticipation for new content.

27/06/2022

Here's a quick rundown.

Facebook is connection focused, so utilise Facebook Live, join relevant groups and engage to connect.

LinkedIn's focus is on business professionals, so share content that reflects that and adds value.

Twitter handles rapid-fire conversations between both businesses and individuals. Use it to share short-form brand messaging and a hub for customer relations.

Instagram, Youtube and TikTok are ideal places to share something visual. Consider giving tips related to your industry, answer FAQs, or provide virtual tours.

25/06/2022

Social Media recommendations for Business Owners

Each platform has various unwritten rules, break one, and you run the risk of looking unprofessional to your audience.

Here's what we reckon you should keep in mind:

Each platform has various unwritten rules, break one and you run the risk of looking unprofessional.

17/06/2022

We're not for yawning our way through the weekend.

Here's a look at some of the content captured for Red Square in our capital city.

16/06/2022

• Drink more water
• Read more books
• Go for walks
• Go to bed earlier
• Enjoy the little things
• Stick to goals
• Stop comparing yourself to others

08/06/2022

Instagram has launched a few new features that have gone live immediately.

The first are 90-second reels, which is relatively self-explanatory.

The second is pinned posts. Similar to TikTok, you can pin three posts to the top of your profile. We'd recommend using it as a 'get to know me area', not necessarily your best performing posts.

The third is interactive stickers on Reels, similar to what we have become accustomed to with Stories.

And finally, you are now able to import your own audio into Reels.

08/06/2022

Pulling back the curtain on some of the recent stills we have created for The Churchill in collaboration with it Amanda's Commercial Photography.

It's clear, from the honey-baked brie with fig and walnuts to the 55-day aged beef, there's a lot more to this rooftop than the view and the 170+ gins on offer.

07/06/2022

Today was Apple’s announcement event and here’s what you need to know.

You’re now going to be able to unsend iMessages and you can also edit a message you’ve already sent.

They also announced a new feature called PayLater, which it allows you to purchase an item online and pay for it over two, four or six weeks.

Apple is also trying to phase out passwords, therefore Touch ID, along with Face ID will be implemented across more websites and apps.

With the new iOS system, users will be able to further customise their Lock Screen and even have multiple images shuffle throughout the day.

07/06/2022

We've been recently working alongside Scott and his team, capturing content, in preparation for the long-awaited relaunch of The Churchill.

Located on the 20th floor of the recently refurbished Four Points by Sheraton, The Churchill offers unprecedented urban views and a gin collection that is second to none.

Re-opening its doors on the 10th of June, The Churchill promises sophisticated dining, with a near panoramic perspective of the surrounding cityscape.

23/05/2022

In an attempt to bring video content front and centre on Instagram, anyone subject to the test will notice their feeds looking very different.

The new Instagram layout is a breakout search term on Google, as reels take priority on home feeds.

Both video and photo content have been reformatted to take up more space on the screen.

Everything is longer, but for those posts that aren’t formatted to the new 9:16 ratio receive a blurred border in background.