Wild Apple Design Group

11/06/2025

What an amazing turnout at the We Love Springfield media launch at MGM Springfield today, featuring the city’s best and brightest digital marketers from partner organizations who helped shape the campaign.

Special thanks to Judy and Amy from Spirit of Springfield, we were delighted to develop another website with your team that shines a light on all the great things happening right here in Springfield, and we look forward to what’s ahead.

The Celebrate Springfield Committee’s mission is to showcase the love that shapes Springfield—bringing people together to inspire joy and connection. For more about We Love Springfield and a full calendar of premier holiday events, visit www.welovespringfield.com

07/15/2025

Want a site that’s fast, climbs the SEO charts, and doesn’t leave anyone out? Turns out, accessibility is your secret sauce. Get the inside scoop: making your site a high-performer is easier than you think when you build with Wild Apple Breeze.

Turns out, making the web work for everyone isn’t just the right thing to do—it’s also a secret SEO superpower. Even AI platforms are fans of accessible design.

07/14/2025

Is your website ready for the age of AI search?

AI-powered browsers like Perplexity’s Comet and OpenAI’s Operator are redefining how people discover businesses online. These new tools can surface your content directly in instant answers and summaries, changing what visibility means for your brand, even as traditional page views decline. At Wild Apple Design Group, we’re building websites that are not only beautiful and user-friendly, but also fully optimized for this new AI-driven landscape.

Learn what these changes mean for your brand and how we’re helping clients stay ahead.

AI companies like Perplexity and OpenAI are shaking up the web browsing landscape by launching their own AI-powered browsers, aiming to compete directly with Google Chrome

02/24/2025

Such a pleasure to chat with the guys from Common Ground with Paul Robbins and Dave Madsen! It was so great to share gratitude, memories, and lessons that I - and Wild Apple Design Group - share with Paul Robbins. Watch or listen to find out more about the "No Sh*thead Rule" and what it's like to grow up in the 413 in a cloud of tutu ruffles

09/26/2024

We’re excited to announce the launch of the new website www.mhainc.org for the Mental Health Association (MHA). MHA - Western MA provides essential access to therapies focused on emotional health and wellness, along with services for substance use recovery, developmental disabilities, acquired brain injuries, and housing support.

A special thank you to Aubrey, John, and Jennifer Ducharme from the marketing team for their invaluable contributions, and to Darby O'Brien Advertising for the stunning new branding kit. We invite you to explore the new site and discover the resources available to support mental health in our community.

07/26/2024

Check out the latest website upgrade for the ZOO in Forest Park and Education Center! We've been honored to work with the fine folks operating this local gem in the heart of Springfield's Forest Park for many years. In addition to some new content strategies for showing off their resident animals, this shiny new website features:
• Mobile eCommerce Solution
• Streamlined Registration
• Enhanced Navigation
• Audio Eye Accessibility
Check it out! https://www.forestparkzoo.org/

07/26/2024

Project Drop! New website launch for this important and much-needed organization in downtown Springfield. EBCollabs is a minority, veteran, and LGBTQ-owned startup offering tailored business consulting, training, and resources for start-ups and minority-owned businesses. We are very proud to help them communicate their mission of equity and stabilization for all entrepreneurs. Check it out! https://www.eandbcollaborative.com/

04/25/2024

Amy Scott, the founder of Wild Apple Design Group, explores the connection between websites and design with our friends at Open Pixel, a local agency specializing in animation. A big thanks to Kathryn and Will for inviting us to your podcast—be sure to give it a listen!

11/24/2023

Fresh off the press and created in collaboration with Paul Robbins Associates, the Digital Annual Report for Behavioral Health Network, Inc. has just been released featuring interactive videos complete with close-captioning transcripts for improved accessibility, captivating photo galleries, and animated statistics, ensuring a thoroughly engaging experience for readers. Explore the full annual report at bhntimes.org

10/24/2023

New website for Magic Tree House ON STAGE!

Embark on a magical journey into the world of Mary Pope Osborne and her husband, Will Osborne. Together, they have crafted a captivating collection of musical adaptations inspired by the cherished Magic Tree House books, designed for professional theatres AND kids productions for schools, community theatres, and tours. Visit www.MTHOnStage.com to listen to songs, peruse the scripts, and learn which of Jack and Annie’s adventures come alive on stage!

06/27/2023

Check out the launch of the Survivor Journeys website with an all-new vital resources section for people surviving cancer. The video library has a new and convenient sort that allows visitors to get to what they need easily. Meaningful events, programs, and caring support options are all well-organized and up-to-date. This is our second project with Survivor Journeys and we're so proud of the important work they do for the cancer survivorship community. https://www.survivorjourneys.org/

06/26/2023

We love working with small, local businesses! Check out Earth Movers Excavation Inc. and the new website we just completed. Family-owned & operated, they offer full-service septic work from perc tests, Title V inspections, and tank pumping to installation, grading, and hydroseeding. Such a pleasure to get to know their family and business! https://www.earthmoversexcavation.com/