Umi Haft Designs

Umi Haft Designs Website + Brand Designer for Vacation rental & Bnb hosts

Helping you book your ideal guests through

I love working with other hard working, extraordinary, creative and passion filled female hosts who are focused on growing their vacation rental business. I’m here to help you attract and book your ideal guests through a beautifully designed and easy-to-manage website. If you’re ready to turn your passion for hosting into a purpose-driven business and attract your perfect guests online

—You’ve come to the right place! Check out my work at umihaftdesigns.com and follow me here or contact me at [email protected] | 201.615.2213

I thought I needed to get back to “business as usual.” Now I realize there isn’t a business as usual anymore.  One thing...
07/29/2026

I thought I needed to get back to “business as usual.” Now I realize there isn’t a business as usual anymore. 
 
One thing getting sick gave me was perspective. When you’re forced to stop, you start asking questions you never made time to ask before. 
 
Am I building the kind of business I actually want? 
Am I creating something that’s sustainable? 
Am I leaving room for the life I say I’m building this business for? 
 
For a long time, I thought growth meant working harder. Now I think growth looks a little different. 
 
It looks like building with intention. 
Creating systems. 
Leading well. 
Asking for help. 
Making room to breathe. 
 
This season changed me, not just in how I want to run my business, but in why I do what I do. 
 
I’ve realized that branding isn’t just about beautiful logos. 
 
Websites aren’t just about pretty pages. 
Marketing isn’t just about getting more bookings. 
They’re all tools for telling your story, creating meaningful experiences, and building a business that reflects who you are. 
 
Most of all, I’ve realized that what I love isn’t just creating brands and websites. I love helping women build meaningful businesses that tell your story and that you’re genuinely proud of. 
 
That realization has changed everything.

07/28/2026

I almost came back to Instagram pretending nothing happened... but the truth is, something did happen. And I think it’s time I shared it with you.
 
For a while, I wasn’t sure how to come back. Part of me wanted to just jump back in and pretend nothing happened. 
 
But this season changed me in ways I never expected. 
 
Not because it was easy, but because it forced me to slow down long enough to see what needed to change. 
 
One of the biggest lessons I’ve learned this year is that growth isn’t always about doing more.  
 
Sometimes it’s about letting go, asking for help, and building something that’s sustainable instead of trying to carry everything yourself. 
 
I’m still learning. I’m still growing. And I’m really excited for this next chapter. 
 
Yes, we’ll be talking about branding, direct booking websites, marketing, and creating unforgettable guest experiences. But you’ll also find more of me in the lessons, the stories, the behind-the-scenes moments, and hopefully a little encouragement along the way. 
 
More than anything, I hope this becomes a place where we can learn from one another, cheer each other on, and remember that we don’t have to build our businesses alone. 
 
I’m really grateful you’re here.  
 
I’d love to know... what’s one lesson life or business has been teaching you lately?

Can I be honest with you for a second? Entrepreneurship can feel incredibly lonely sometimes. And I say that as someone ...
04/04/2026

Can I be honest with you for a second?

Entrepreneurship can feel incredibly lonely sometimes. And I say that as someone who genuinely loves what she does.

But there are conversations you can’t always have with the people closest to you about scaling, about fear, about building something when you’re not always sure of the next step because they’re simply in a different season of life.

I walked into Level Up Your Listing this year carrying more of that weight than I realized.
And walked out feeling like something had shifted.

Because I found my people. In the in-between moments… the Uber rides, the lunch lines, the late night conversations and I was reminded that none of us are doing this alone.

This one filled my cup in ways I’m still processing.

More on what’s been going on behind the scenes in my next posts… So please stick around!

But for now are you building something in the STR space? Drop it below. Let’s connect. 👇🤍

From four very different homes to one cohesive, joy-filled brand⁣⁣⁣⁣⁣⁣When Melissa came to me, she had something special...
01/03/2026

From four very different homes to one cohesive, joy-filled brand⁣⁣⁣
⁣⁣⁣
When Melissa came to me, she had something special, but also a big challenge.⁣⁣⁣
⁣⁣⁣
Four very different properties.⁣⁣⁣
Four different locations.⁣⁣⁣
Four different guest experiences.⁣⁣⁣
⁣⁣⁣
The challenge:⁣⁣⁣
Tying it all together under one brand that feels intentional, elevated, and emotionally connected without losing what makes each stay so different and special.⁣⁣⁣
⁣⁣⁣
We anchored the entire brand around one simple belief Melissa shared early on: That travel should make you feel something. That stays should inspire connection, spark fun, and leave guests feeling restored long after checkout.⁣⁣⁣
⁣⁣⁣
From there, we built a cohesive brand experience that connects every stay, whether it’s an adventurous ski trip, a relaxing cabin escape, or a lively group gathering, under one promise:⁣⁣⁣
Where every stay is filled with joy, inspires connection, and creates memories you’ll want to return to again and again.⁣⁣⁣
⁣⁣⁣
Every decision flowed from that:⁣⁣⁣
→ a clear dream guest⁣⁣⁣
→ intentional design with playful details⁣⁣⁣
→ consistent experiences across locations⁣⁣⁣
→ and a brand that feels fun, elevated, and deeply intentional⁣⁣⁣
⁣⁣⁣
Tagline:⁣⁣⁣
Be Inspired. Leave Restored.⁣⁣⁣
⁣⁣⁣
Different homes.⁣⁣⁣
Different destinations.⁣⁣⁣
One connected story.⁣⁣⁣
⁣⁣⁣
Melissa scaled from 0 to 4 properties in just one year, and instead of waiting to figure branding out later, she went all in on building something cohesive, intentional, and ready to grow.⁣⁣⁣
⁣⁣⁣
This project is such a reminder that great branding isn’t about forcing every space to look the same. It’s about telling one clear story that connects with each guest. Enjoyful Stays is proof that when you lead with heart, clarity, and strategy, you don’t just build a brand… you build something people want to return to, again and again.⁣⁣⁣
⁣⁣⁣
Melissa, your vision, your growth, and your heart for hosting shines through this entire brand. And I can’t wait to see all the big things you do in 2026!⁣⁣⁣

If I am being honest, most of our biggest wins this year did not start out feeling like wins at all.They started as hard...
01/01/2026

If I am being honest, most of our biggest wins this year did not start out feeling like wins at all.

They started as hard days. Messy decisions. Challenges that forced us to grow. And somehow, those lows turned into lessons that became our highs.

We hosted so many guests this year. First family vacations, anniversaries, honeymoons, even engagements. Watching people create memories inside homes we have poured our hearts into at .crest.beach.house and will always be our why.

We redesigned our beach house, built a new deck at the cabin, and focused heavily on marketing. That focus led to a campaign that increased our direct bookings by $20,000. Proof that strategy really does matter.

Then came our first flip. Living in dust. Sleeping on the floor. Walking into a bathroom that had been accidentally gutted. Porta potty life. Shower hopping to friends’ houses. Not glamorous, but humbling. Contractors bailed, one almost scammed us, and we learned fast. What felt overwhelming turned into confidence as we learned how to manage projects, structure loans, and trust ourselves.

We sold a property and realized we needed to buy another to offset taxes. Another unexpected lesson that made us smarter investors.

Then there was the Tennessee house. A hoarder, smelly, completely out of our comfort zone project. Chaotic and overwhelming. And somehow one of the most meaningful transformations yet. We turned something broken into something beautiful while helping another family get back on their feet. Faith carried us through that one.

There were big business wins too. I finally launched my Umi Haft Designs website after years of a “coming soon” page and created new direct booking DIY templates for hosts and designers.

This year I poured into relationships with other hosts, shifted my energy toward people who value my work and my heart, and focused on helping hosts create strategic brands that tell real stories.

I faced one of my biggest fears and said yes to speaking. Women’s Virtual Summit, STR Sisterhood, Seven Summers, and more. Fear slowly turned into confidence. We really do rise by lifting others.

TO BE CONTINUED in comments….

As hosts, we don’t just provide a place to stay, we create experiences that shape how guests connect with our communitie...
11/28/2025

As hosts, we don’t just provide a place to stay, we create experiences that shape how guests connect with our communities and our brand. Here are simple, meaningful ways to support local small businesses while weaving community into your brand story, elevating your guest experience, and creating truly unforgettable stays.

Over the past few months, we’ve been quietly working behind the scenes with Yvonna and Darin to bring a new chapter of H...
10/30/2025

Over the past few months, we’ve been quietly working behind the scenes with Yvonna and Darin to bring a new chapter of Haute Haus Wellness Escapes to life — a mountain retreat in Alma, Colorado designed for families who value ease, wellness, and time together.

But this wasn’t just a design project.
It was a journey, diving deep into their story, uncovering their why, and shaping a brand that feels as intentional and restorative as their stays.

Together, we went beyond logos and color palettes to create something with real heart:

→ A family-focused wellness retreat built for rest, reconnection + the Rockies.

→ Inspired by their travels through the Swiss Alps and their dream to build a home base where families can slow down and truly be together.

→ Rooted in wellness, design, and meaningful experiences complete with spa-like amenities and a Wellness Center (yes, it’s as amazing as it sounds).

Every detail from the brand strategy and storytelling to the colors, textures, and typography was crafted to reflect what Haute Haus stands for: wellness, connection, and the Colorado mountains.

This is more than a new brand.
It’s a reflection of how their family’s vision, thoughtful strategy and storytelling can transform a brand into an experience.

And we can’t wait to show you what’s next.

Stay tuned for the official website launch!

Design + Brand Strategy:
Experience created by: .colorado

📍 Alma, Colorado

Address

Denver, CO

Website

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