17/03/2026
Today we finally get to reveal a project that’s been a little different for us at Boxer.
A cookbook.
The Holiday Kitchen, created by our Founding Director Gwen Blake and journalist Leigh Sales.
At first glance, it might seem like a departure from what we do.
But when you look closer, it’s actually exactly what we do.
Designing for real life.
Designing for how people actually behave.
Designing to make things easier.
This book started more than two years ago on a holiday with a simple insight:
People love enjoying good food on holidays…
but they don’t want to spend the whole time cooking.
They want to be at the beach.
On a walk.
Having another glass of wine.
Or sitting around the table with people they love.
So this became a book about more than recipes.
It’s about the systems, shortcuts and smart thinking that make cooking away from home simpler.
From a Boxer perspective, it’s been a chance to take everything we know about brand and packaging and apply it to a completely different format.
Our team worked across photography, art direction, cover design, book design and typesetting, alongside photographer Stephen Blake.
A big learning curve.
And a very joyful one.
The Holiday Kitchen is out in October, just in time for Christmas and the summer holiday season.
We’ll also be heading out on a book tour, so keep an eye out for details over the coming months.
More details and pre-orders here: https://bit.ly/4rNvZna
