Small But Mighty

27/03/2026

We've just wrapped up our latest go-live! We recently partnered with Marlborough Medical Imaging and Lindsay McCallum to support their expansion into the Nelson market with the Nelson Vein Clinic.

We covered a lot of ground on this project. We started right at the start with a branding exercise, delivering a logo, fonts and a style guide. From there, we handled the setup of: Google Workspace, Cloudflare, Google Business, Analytics, Search Console, and Tag Manager. We also got their META Business Manager, ad accounts, and Pixel going.

The Website Build & Strategy

The Tech: Custom-built on React with a Node.js/Express backend.

⚙️ splose Integration: Seamless API integration. Every website enquiry automatically creates a tagged patient record in their Splose practice management system. Zero manual data entry, no leads lost.

Targeted Reach: Purpose-built landing pages, plus geographic SEO pages for Golden Bay, Westport, and Murchison.

Active Campaigns: We are currently running targeted META ad campaigns across the Nelson region for patient bookings.

Are you a clinic using Splose? Talk to us about using their API to integrate with your website and other systems.

The Nelson Vein Clinic site is here: www.nelsonveinclinic.co.nz

Find out what else we do at: www.smallbutmighty.nz

16/03/2026

First go-live since the Small But Mighty rebrand!

We partnered with Wairau Electric, to launch their brand new website and complete digital setup ⚡

This wasn't just a website build; we also got them fully sorted with their social media presence, Google Analytics, Search Console, META Business Manager, and a META ads account.

𝗧𝗵𝗲 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻

The project was a dream from start to finish. We worked closely with Owner and Director Phil Yuen, who completely understood the assignment when it comes to doing things right.

Phil's family member is a talented graphic designer based in Australia. She nailed the branding and handed us a flawless style guide and all the files we needed. We love a good style guide! Phil also knew the value of top-tier visuals, so we teamed up with the absolute OG of Blenheim photography, Richard Briggs, to capture the team in action.

𝗧𝗵𝗲 𝗕𝘂𝗶𝗹𝗱 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

Our team at Small but Mighty prepared all the site content and built a sharp site from the ground up.

Here is a peek under the hood:

🚀 The Tech: Custom-built on React and Node.js with a full PostgreSQL backend.

🥇 The Performance: Hitting a perfect 100/100 for both SEO and Best Practices on Google PageSpeed.

📱 The Experience: Lightning-fast, fully responsive, and optimised for mobile.

📅 The Features: Built-in online booking widget and structured local business data.

🔌 The Scope: A full service suite spanning residential, commercial, and industrial electrical work.

🏢 The Reach: We completely set up Wairau Electric's Google Business, Facebook, and LinkedIn pages, and took care of creating and publishing their posts so their social presence is active and ready to be found.

Huge thanks to Phil and the whole team at Wairau Electric for trusting us with this project. It was great working with you all!

We have lots more exciting projects rolling out in the coming weeks, so watch this space. Wellington next… and it’s a beaut.

Check out the new site here: www.wairauelectric.co.nz

02/02/2026

𝐂𝐚𝐬𝐭 𝐲𝐨𝐮𝐫 𝐦𝐢𝐧𝐝 𝐛𝐚𝐜𝐤...

When social media was the Wild West, we jumped in boots and all as 'Social Guy'. We were one of the first social media agencies here in Aotearoa, New Zealand, helping businesses find their voice online from the beginning.

It's been an amazing journey! But just like the digital landscape, we've evolved.

The truth is, 'Social Guy' started to feel... well, dated. It was like a favourite old jersey that didn't quite fit anymore. More importantly, it no longer captured the full scope of how we help businesses succeed today.

So, it's time for a change! Introducing Small But Mighty

Why 'Small But Mighty'? Because it reflects our commitment to delivering powerful results and comprehensive digital solutions tailored specifically for businesses like yours.

We haven't forgotten where we came from, and our social media roots are strong. But now, we offer a full suite of services to drive growth.

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
We don't guess; we plan. We prioritise Digital & Social Media Strategy above all, using data and competitive analysis to build a playbook that ensures every action has a purpose and drives measurable results.

𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠
We stop the scroll and drive conversions. We run high-impact paid campaigns across META, Google, LinkedIn, and TikTok. From advanced pixel tracking to creative testing, we ensure your ad spend generates real ROI by reaching the right people at the right time.

𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
It’s not just about writing; it’s about being read. We produce high-quality Copywriting and Blog Content that establishes your authority and solves your customers' problems. Crucially, we focus on distribution, optimising for search intent and repurposing key insights across channels to ensure your content actually gets seen, shared, and acted upon.

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲
We help you own your search results. Through powerful SEO & Local SEO (GEO), we optimise your technical setup and on-page content to boost your rankings, ensuring customers find you before they find your competitors.

𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬
Your website is where interest turns into action. We offer Custom Web Design & Development, building fast, mobile-responsive, and user-friendly sites that are specifically engineered to convert visitors into customers

𝐃𝐢𝐫𝐞𝐜𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧
Effective Email Direct Marketing (EDM) campaigns designed to convert. We specialise in powerful automation and seamless Shopify integration to nurture your audience. We also ensure your emails land in the inbox with proper technical setup to avoid SPAM filters, building responsive HTML templates rather than static images.

𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠
We turn followers into fans. Our Dedicated Community Management goes beyond moderation; we handle sentiment analysis, crisis management, and timely engagement to keep your community active and loyal.

Speaking of evolution, we are currently pulling together something special for our full website launch.

In the meantime, we have a fresh new holding page live. Head to www.smallbutmighty.nz for more information.

20/12/2023

OMG, we put out a post! Who would have thought... This year, for Christmas, we are donating $500 to one of three causes rather than sending out gifts. Here are our chosen causes:

1. The Cancer Society of New Zealand
2. Marlborough Boys College Rowing
3. David 'Jimmy' Donohue

Help us decide by voting here -> https://www.socialg.uy/socialguy-vote

Cast your vote here for the cause you'd like Social Guy to donate $500 to.It’s that time of year when you get something in the mail from your supplier, and we’ve done it before, but not this year.  This year, Social Guy will donate $500 to one of the following causes:Bladder CancerAlmost a year...

11/10/2023

The changes to META location targeting in ads must be so crap for anyone in Tourism. Is it worth advertising for Tourism on META anymore?

19/02/2023

Auth up on META is here. New Zealand and Australia are first. Will you be paying for your blue tick?

Now you can pay for verification on Facebook and Instagram.

09/02/2023

WHAT ARE THE UNSPOKEN RULES OF NEW ZEALAND LIFE?
1. "Obey the Aunties. Even if they are not your Aunties."
2. "If someone raises their eyebrows at you, you raise your eyebrows back."
3. "You are required by law to declare 'Just these thanks' when buying things at a dairy."
3. "One must always thank the bus driver."
5. "Never, ever, pay full price for anything in Briscoes, or in Kathmandu."
6. "When you meet someone at a party, you must find the two degrees of separation between the two of you." Or at least ask them if they know James from high school who works in the same company as them.
7. This applies to anywhere in the world. "If you're at a pub in the UK you'll still somehow find your cousin's ex-flatmate there."
8. "Nod down for strangers, and being polite, upwards to the bros."
9. "Children's birthday party tables must and shall feature cheerios and fairy bread." Hundreds and thousands biscuits are not an acceptable replacement for fairy bread but may be served as well.
10. "You must moo at a cow at least once during a road trip."
11. "Say hello to people you walk past on a walking track." This practice stops the moment you step onto an urban road.
12. "Always thank the driver who stops for you at a pedestrian crossing. Slight nod and raise the hand."
13. "On road trips you must honk going through a tunnel, and if you're a passenger, you must hold your breath over long bridges."
14. "If you answer a question, regardless of whether the response is yes or no, you have to say a mixture of yeah, nah, yeah a few times."
15. "Always assume if entering someone's home that it's shoes off unless they say otherwise."
16. "If the server in a restaurant asks you how the food is, you must always politely say it is excellent, even if it is terrible. This is the Kiwi way."
17. "Always blow on the pie."
18. "Always ask the taxi or uber driver if he has had a busy day"
Text copied from unknown source.

15/11/2022

Behind the scenes with the team at Delta Estate Wines creating some video content! That's right, we don't just manage your social media, we can help with asset library growth, content creation and so much more!

27/10/2022

Markys Tip of the Week: WE WANT TO SEE YOU! Less stock, more of your face & your business!

27/10/2022

Hot Tips with Mark #1 Reels!