Data & Marketing Association

15/09/2025

𝐅𝐢𝐧𝐚𝐥 𝐂𝐚𝐥𝐥: 𝐁𝐚𝐜𝐤 𝐭𝐨 𝐒𝐜𝐡𝐨𝐨𝐥 𝐎𝐟𝐟𝐞𝐫 𝐞𝐧𝐝𝐬 𝐓𝐎𝐃𝐀𝐘!
Use code 𝐁𝐀𝐂𝐊𝟐𝟎 before midnight to get 𝟐𝟎% 𝐎𝐅𝐅 DMA learning from career-boosting marketing qualifications to expert-led masterclasses.
👉 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: https://eu1.hubs.ly/H0n1n750
👉 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬𝐞𝐬: https://eu1.hubs.ly/H0n1p5r0

Don’t miss the September reset.

Sharpen your skills, stay ahead of the latest trends, and set yourself up to deliver real impact in the months ahead.

22/07/2025

✍️ 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐜𝐨𝐩𝐲 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐭𝐬 𝐫𝐞𝐬𝐮𝐥𝐭𝐬?

Our 𝐀𝐰𝐚𝐫𝐝 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 helps you do just that, with expert guidance from tutor Tim Tucker, who gets glowing reviews from every cohort.

From email to social, web to ads, you’ll learn how to write clear, compelling, high-performing copy that connects and converts.

“𝐴 𝑐𝑜𝑚𝑝𝑟𝑒ℎ𝑒𝑛𝑠𝑖𝑣𝑒 𝑐𝑜𝑢𝑟𝑠𝑒 𝑓𝑜𝑟 𝑐𝑜𝑝𝑦𝑤𝑟𝑖𝑡𝑒𝑟𝑠 𝑎𝑡 𝑎𝑛𝑦 𝑙𝑒𝑣𝑒𝑙. 𝐼 𝑙𝑒𝑓𝑡 𝑓𝑒𝑒𝑙𝑖𝑛𝑔 𝑚𝑜𝑟𝑒 𝑐𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑡 𝑎𝑛𝑑 𝑟𝑒𝑎𝑑𝑦 𝑡𝑜 𝑎𝑝𝑝𝑙𝑦 𝑤ℎ𝑎𝑡 𝐼’𝑑 𝑙𝑒𝑎𝑟𝑛𝑡. 𝐻𝑖𝑔ℎ𝑙𝑦 𝑟𝑒𝑐𝑜𝑚𝑚𝑒𝑛𝑑!”
– Victoria Lovegrove, Online Editor, RNLI

Whether you're starting out or sharpening your skills, this course gives you practical tools you can use straight away.

👉 Only a few places left, enrol now: https://eu1.hubs.ly/H0lVlgd0

03/07/2025

Exciting news! We’re thrilled to announce that Marketreach is sponsoring the 𝐌𝐚𝐢𝐥 & 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 at the 𝐃𝐌𝐀 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓.

Marketreach is the marketing authority on commercial mail, dedicated to helping brands and agencies get the most out of mail. With expert insight, powerful data, and inspiring creativity, they champion the role of mail in driving business results and enhancing multi-channel campaigns. Their commitment to responsible business, creativity, and measurable impact makes them the perfect sponsor to recognise campaigns that use mail to deliver outstanding impact.

Think you’ve got the stand-out strategy, killer creative and real results to win?

Enter now to prove it: https://eu1.hubs.ly/H0lv11K0

30/06/2025

𝐓𝐡𝐞 𝐃𝐌𝐀 𝐀𝐰𝐚𝐫𝐝𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐨𝐩𝐞𝐧 𝐟𝐨𝐫 𝐞𝐧𝐭𝐫𝐢𝐞𝐬!
Think you’ve got the stand-out strategy, killer creative and real results to win? Prove it.

DMA Award isn’t just a trophy – it’s recognition from your peers, and proof you’re a marketing powerhouse, whatever your size or sector

Show us what you’re made of.

Enter now to get the early bird rate: https://eu1.hubs.ly/H0lnv1V0

26/06/2025

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐮𝐬𝐞 𝐀𝐈 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞?
If you’re still writing everything from scratch while juggling deadlines, campaigns, and content plans, you’re working too hard.

Learn how to craft high-performing copy using AI tools without losing your brand voice.

Our 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 with expert tutor Tim Tucker has received amazing feedback from marketers and copywriters across the UK and it’s easy to see why.

You’ll learn how to:
✅ Use AI to spark ideas and beat blank-page syndrome
✅ Write faster without sounding robotic
✅ Scale content with smart, ethical AI use
✅ Stay competitive in a changing creative world

It’s hands-on, practical training made for the real world of marketing.

Whether you're a one-person team or managing content across channels, this course will help you work smarter, not just harder.

📅 Next available date: 11 July
📍 Live, online
🎯 One day. Immediate impact.
👉 Book your place now: https://eu1.hubs.ly/H0lkfzz0

12/05/2025

Enjoy 20 percent off DMA Masterclasses this Learning at Work Week.

DMA proudly supports Learning at Work Week, an initiative by the Campaign for Learning that celebrates building a learning culture at work and inspire learning. This aligns with our People Principle, which champions continuous learning and puts investment in people at the core, building stronger teams and a stronger industry.

To celebrate and support you, we are offering 20 percent off all Masterclasses when you book online using the code LEARN20 from 12 to 18 May. Get started: https://eu1.hubs.ly/H0j-jZy0

This is your moment to build skills, boost your confidence and focus on what matters most — you.
You have one week. One code. One powerful opportunity.

14/04/2025

The future of data protection is changing, is your organisation ready?
Join DMA at Westminster Insight’s Data Protection Conference on 29 April in London to gain the insights you need to stay ahead.

With the Data (Use and Access) Bill moving through Parliament, businesses must rethink how they unlock the power of data while staying compliant.

Our Director of Policy and Public Affairs, Chris Combemale, will be sharing key insights on:
- Balancing privacy protection with innovation
- The extension of the soft opt-in for email marketing to charities
- What’s next for legitimate interests in marketing
- Why customer data privacy must be at the heart of your business strategy

If you work in data, marketing or compliance, this session will be packed with practical takeaways and fresh perspective on what’s coming next.
Join us and be part of the conversation that’s shaping the future of data regulation: https://eu1.hubs.ly/H0jdW-q0

11/04/2025

Want your email and web copy to drive clicks, leads and sales?
Learn how to write with clarity, purpose and persuasion in our Copywriting for Web and Email masterclass.

This hands-on masterclass, led by copywriting expert Tim Tucker, is packed with real examples, proven techniques and practical frameworks you can apply straight away to craft emails that get clicks and web copy that drives conversions.

Reserve your spot today: https://eu1.hubs.ly/H0jdPHZ0

03/04/2025

What sets an award-winning campaign apart?

Join us to go behind the scenes of the industry's most powerful work and discover the winning blend of strategy, creativity, and data from the masterminds behind 2024’s DMA Awards Grand Prix-shortlisted campaigns.

Hear directly from:
🏆 Grand Prix winners Ogilvy UK and Mayor of London on how their "Breaking the Silence" campaign made a powerful impact.
🟡 Ogilvy UK, who'll present the story behind "The Melanoma Law", their Grand Prix shortlisted campaign for Skin Cancer UK.

Gain insights into the creative strategies, data-driven decisions, and bold ideas that set these campaigns apart. If you want to create work that turns heads, leaves a lasting impact, and wins awards, this is your chance to learn from the best.

Reserve your spot:

When & Where? Wednesday, 30th April 202510:00 - 11:00 Online Ticket InformationMember Free Non Member £49 (+VAT) Webinar: DMA Awards 2024 Winners Showcase - Part 1 Book Now Share Clip What makes a campaign DMA Award worthy? Our Winners Showcase series handpicks some of 2024's standout winners to gi...

27/03/2025

This is it, the final ever cohort of the Digital Marketing Strategy Skills Bootcamp starts on 16 April. If you're looking to master 17 essential digital marketing disciplines—from AI to PPC—without the fluff, this is your last chance.

Learn from industry experts, instantly apply proven strategies, and supercharge your career with an IDM-accredited Level 5 qualification.

And the best part? Government funding covers up to 90% of the cost—so you can join for as little as £296!

📢 Final places are going fast. Don’t miss this opportunity to level up.
Register now: https://bit.ly/4c29HYg

10/07/2024

When was the last time you considered Door Drops?

Our latest report, in partnership with JICMAIL and sponsored by Herdify, reveals the unrivalled effectiveness of Door Drops in 2023. We've uncovered a wealth of data that showcases how this time-tested method is adapting to modern marketing needs.

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗿𝗲𝗽𝗼𝗿𝘁:
➜ 22% surge in purchases prompted by door drops.
➜ 13% increase in items being discussed with family and friends.
➜ 3% increase in the number of advertisers using Door Drops in 2023.

Hear from experts like Tom Ridges, CEO of Herdify and Ian Gibbs, Director of Insights from the DMA as they explore:

➜ The evolution of door drops into a highly targeted, efficient channel.
➜ Rising commercial effectiveness, with notable increases in key metrics.
➜ The crucial ‘talkability factor’ for boosting brand awareness.

Download the report to learn how the Door Drop channel is evolving in to a highly targeted, efficient, and effective data driven solution for marketers.

Members can access the report here: https://dma.org.uk/research/door-drop-report-2024
Not a member? You can still access a copy of the report here: https://insights.dma.org.uk/door-drop-report-2024

01/07/2024

The DMA Awards 2024 Are Open for Entries. 🏆

Your outstanding campaigns deserve their moment in the spotlight — and so do you. Winning a DMA Award doesn’t just add another trophy to your cabinet—it cements your legacy in the industry. It's a testament to your contributions and dedication, ensuring your work is recognised for years to come.

Dig into our entry guide for hints, tips, and advice: there's everything you need to make your mark at this year's DMAs. Get the 2024 Entry Guide here: https://dma.org.uk/awards

Early bird discount is valid until Friday 28 July.