GroupM is Sri Lanka’s Largest Media consolidation company, holding over 20 years presence in the Sri Lankan media industry and currently holding the lead position in the market. is the world’s leading media investment management firm, and functions as the parent company to subsidiary WPP agencies Mindshare, Wavemaker, and MediaCom. GroupM is proud to have the largest portfolio of media clients in
the country, ranging from large multinationals to government entities, SME’s, and digital-led businesses. Together with its specialist units - GroupM Digital and GroupM ESP- GroupM has extended its service offering to include to Digital, Outdoor, Activations, Partnerships, Data, and Tech; a 360-degree service agency in the 21st century. As the only full-service media agency in Sri Lanka with an offering spanning across media buying, strategy, insights, production, events & partnerships, and production, the agency also prides itself in being the key driving force propelling the digital media ecosystem in the country. Armed with this formidable workforce across its many subsidiaries, GroupM has been able to redefine the advertising landscape in Sri Lanka by constantly creating and innovating; an intuitiveness backed by a thorough understanding of the client’s requirements, consumer needs and the functioning of media vehicles. GroupM offers the intelligence to find and create valuable audiences, the power to engage them most effectively and efficiently, and the capacity to create desired marketing outcomes. The ability to flex its muscles for both, its core business of media deliverables for traditional and digital buying and planning clients, but also in terms of its groundbreaking media-led creative ideas, is the unique facet of a company well-positioned both locally and across the globe. At the heart of its operations, GroupM is a people business: an innovative team which comprises of experts passionate about media, technology, brands and audience engagement, who have been equipped with marketplace insights, media relationships, audience intelligence, activation tools. This is what has truly been the driving force behind GroupM’s ability to consistently deliver winning media outcomes. GroupM’s approach to delivering on promises is based on one powerful principle: a winning strategy begins with precise consumer insight and impeccable business science. Proprietary technology drives the brand’s business science capabilities and insights, fueling its ongoing growth and position as the largest media investment management organization in the world. GroupM’s scale powers its agencies’ efficiency and paired with the inventiveness of its team of impassioned individuals, it is able to create unique and lucrative marketing opportunities for clients. GroupM agencies understand that people and conversations are just as important as TVRs, GRPs, and CPMs. They appreciate how ideas and context influence perception and behavior. Each agency provides clients with a customized strategic plan reflecting their unique view of the world. Agency diversity in GroupM’s portfolio means there is a perfect fit for every client; regardless of size, their industry or business goals.
