Lead Miner

09/12/2025

Meta just changed how Value Rules work - and it’s a big deal for brand campaigns. Until now, Value Rules only worked on conversion-based objectives - like sales or leads. Now you can apply them to brand-based objectives like awareness and engagement.

Why this matters:

👉 You can finally direct ad spend toward your most valuable prospects - even in brand campaigns

👉 It lets you prioritise demographics that drive long-term value

👉 It helps bridge brand and performance - using data, not guesswork Before, brand campaigns were judged by soft metrics - CPMs, impressions, engagement. Now, you can use Value Rules to guide Meta’s algorithm toward the audiences that matter most to your business.

Meta’s making brand and performance work together - not separately. The gap between awareness and conversions is shrinking fast. It’s all just value now.

Are you planning to use Value Rules for brand campaigns? 👇

29/11/2025

97% of marketers can’t actually define “marketing.”
But don’t worry they can define “impressions,” “CAC,” and “panic.”

98% of businesses still think marketing is a sales engine.
As if customers just magically sprint down funnels because we wished it so.

And now?
Everyone wants to “use AI to scale their marketing.”

Meanwhile, the fundamentals are sitting in a corner like:
“Who are we?”

Here’s the inconvenient truth:
Marketing is a user journey.
It’s about developing insights,
the kind that come from actual research, not vibes and LinkedIn polls.

Ask teams about brand architecture and suddenly it’s:
“Oh! we don’t know how to create that.”

Say Brand Key and half the room quietly opens a new tab to Google it.

But my favourite part?
We’ve made “creating social media content” synonymous with
copying whatever is working for someone else, then proudly saying,

“We just adapted it to our own brand voice.”

You know what is the saddest part, brands are happy with that.

Thanks to ad transparency tools and ads libraries, it’s never been easier to replicate each other at scale and still wonder why nothing feels original anymore.

Here’s the controversial truth no one wants to say out loud:
AI won’t fix bad marketing.
AI will expose it.
Louder. Faster. At scale.

If your fundamentals are weak, if you don’t know your user, your journey, your brand, your positioning, AI just helps you fail more efficiently.

Let’s stop pretending templates, trends, and tools are strategy.
Let’s bring back brand thinking, real insights, and actual marketing.
Then let’s talk about scaling.

Uncomfortable?
Good. That means it’s true.

27/11/2025

How We Optimized a Meta Sales Campaign That Scaled to 900+ Purchases This Month

This account wasn’t performing consistently, so I rebuilt the structure and focused only on what actually moves revenue. Here’s the approach:

1. Consolidated Campaign Structure

I kept a single sales campaign with tightly controlled ad sets. No scattered budgets. No unnecessary experiments.

2. Smart Audience Split

• Broad

• Interest-based

• Lookalike

Easy to see what actually converts.

3. Hard Creative Testing

Multiple creatives went live, but only those with strong CTR, CPC, and stable CPA survived. Everything else was paused quickly.

4. Performance Monitoring

Tracked key metrics daily: impressions, frequency, link clicks, CPC & ROAS. Identified top-performing ad sets based on lowest cost per result and highest purchase value.

5. Scaling With Control

Optimized budgets and creative directions for winning ad sets. Scaled spend efficiently while maintaining strong returns and positive ROAS.

Key Takeaway:

Early-stage testing across audience and creative is critical. The blend that delivers the highest ROAS and most efficient cost per purchase becomes the foundation for sustainable growth and campaign profitability.

26/11/2025

STOP losing money on AI Max

My Google AI Max campaign just generated $2,3M just for one of our accounts.

While most brands are wasting money on AI Max.

Not because the feature is bad.

But because they’re treating it like a normal Search campaign.

AI Max doesn’t work that way.

It reads what people are trying to do, not just what they type.

If you set it up like regular Search, you lose control fast.

After running it across several 7-figure stores, we built a step-by-step framework that scales cleanly without blowing up margins or hurting PMax.

The difference?

A structure that makes the system predictable.

Inside the AI Max Scaling Framework, you’ll find:

→ How AI Max targets intent instead of keywords
→ Setup rules that stop wasted spend
→ Brand exclusions and URL filters that control traffic
→ A weekly routine that keeps ROI stable
→ Scaling triggers that safely increase budgets
→ The biggest mistake brands make with AI Max

When the structure is right, AI Max beats standard Search every time.

13/11/2025

I stopped tracking ROAS in my Ads…

And generated $2.3M with Google Ads without tracking it.

Most D2C brands only track ROAS.

That's why they plateau or crash.

Truth is, ROAS is just a symptom metric. The real story of your profitability lives in deeper KPIs that 99% of founders ignore.

I've put together a full document revealing the 6 essential metrics every D2C brand needs to track:

- MER (Marketing Efficiency Ratio) - the true measure of ad efficiency
- CAC vs LTV ratios that actually work
- Contribution Margins (CM1, CM2, CM3) breakdown
- The critical payback period metric
- EBITA % targets for sustainable growth

Using this dashboard, our clients have:

- Cut wasteful ad spend by 40%
- Identified hidden profit leaks
- Built investor-ready reporting
- Scaled predictably without guessing

11/11/2025

Your Ads Are Incomplete Without Meta Pixel, GA4 & Microsoft Clarity!

You might be running Ads every day on Facebook, Google, or any other platform.
But have you noticed something strange?

❌ Visitors come, but sales don’t.
❌ Add to carts happen, but orders drop off.
❌ You spend a lot, yet have no clue who’s really buying and who’s just browsing.

If this sounds familiar
The problem isn’t your Ad...
It’s your Tracking System!

Why Tracking Is the Backbone of Your Ad Performance

Most business owners run ads without truly understanding what their data is telling them.
And when your data is incomplete or inaccurate:

You spend money on the wrong campaigns

You miss your real audience

You lose sales without even realizing it

No matter how good your product is
Without proper tracking, making smart decisions becomes impossible,
and your growth slows down.

The Solution: End-to-End Tracking Setup via Google Tag Manager (GTM)

I’ll build a complete tracking ecosystem for your business
so you can see the right data, make confident decisions, and scale faster.

Here’s what you’ll get

✅ Meta Pixel + Conversion API (CAPI) – Full server-side tracking setup
✅ Google Analytics 4 (GA4) – Enhanced eCommerce, event tracking & reporting
✅ Microsoft Clarity – Heatmaps & session recordings to see user behavior in real-time
✅ Google Ads Conversion Tracking – Browser + server-based integration

With This Setup, You’ll Be Able To:

✔ Track every dollar you spend
✔ Identify which campaigns actually bring buyers
✔ See exactly where visitors drop off in your funnel
✔ Make data-driven decisions to boost ROI & sales

Imagine This:

Your ads are live, and you can clearly see

✅ Which Ad set drives the most conversions
✅ Which audience group brings real customers
✅ Which keyword delivers the highest ROI
✅ And where people drop off before purchasing

That’s smart marketing powered by data, not guesswork.

Don’t Waste Another Taka on Broken Tracking

Before you spend another dollar on ads, make sure your tracking system is 100% accurate.
Because every wrong data point costs you profit.

09/11/2025

ROAS (Return on Ad Spend) is the single most important metric for any online business.

Why? Because ROAS tells you exactly how much return you’re getting for every dollar spent on ads.

Many people assume that just running ads will automatically generate sales. But without precise targeting, conversion tracking, compelling ad copy, and data analysis, achieving a strong ROAS is nearly impossible. This is why most businesses get frustrated with Google Ads.

Take a look at the two screenshots I’ve shared below from one of my USA clients. When I took over their account, their Google Ads were delivering minimal returns, the costs were huge, and conversions were very low.

In just one week, I was able to make a massive improvement. Where they used to spend a lot, I spent only a fraction and generated multiple times the return.

Before optimization (Sep 1–13):

ROAS – 1,711%

Conversion Rate – 4.50%

Cost – $1,250

After optimization (Sep 14–23):

ROAS – 2,517%

Conversion Rate – 5.33%

Cost – $537

Lower cost, higher return.

I’m not sharing this to brag. The purpose is to show that when a marketer plans and executes Google Ads strategically, huge returns are possible even with minimal spend.

The real growth on Google Ads comes from data-driven decisions, strategy, and consistent optimization.

08/11/2025

Google Ads isn't just PMax - A brand lost $150K because of it 😬
↳ Scaling to $500K this BFCM requires a proper funnel strategy 👇

We hit $413K with 9.5x ROAS last BFCM with a proven funnel strategy..

$350K at 8x ROAS for another brand...

And with the updated funnel strategy, we're aiming for $750K this BFCM at 7.5x ROAS.

No fluff. No crazy offers..

Just my 3-layer Google Ads system that delivers results when executed correctly!

I'm giving away the updated BFCM funnel strategy today!!

Want it for your brand?

Dm Us Right Now

04/11/2025

Many think Google Search Ads don’t bring sales but that’s not true!

With the right strategy & proper optimization, you can generate amazing results even with a small budget.

For my Dubai client, with just 30 AED/day and 9 days of ads, we achieved 23 conversions
Cost per conversion? Only 10 AED!

✅ Conversion tracking setup
✅ Smart keyword targeting
✅ Conversion-focused bidding

Google Ads works if you know how to make it work!

01/11/2025

Most media buyers don't understand the math behind channel allocation.

Here's the physics: $100 in Meta at $10 CPM = 10,000 impressions. $100 in Google at $3.33 CPC = 33 clicks.

That's 7,000 new eyeballs vs. 21 new visitors (assuming 70% cold on Meta, 60% on Google).

The implication? You can't scale a business on 21 new people per $100. High-intent traffic has a ceiling. Prospecting traffic doesn't.

This isn't opinion. It's data from millions in spend:
• Meta averages 77% cold traffic
• Google averages 55% cold traffic (because it converts warm signals from Meta, YouTube, etc.)

When you pull top-of-funnel spend, warm traffic dries up everywhere. Email performance drops. Organic drops. Google drops.

The case study: Juice brand went from $9K/week Meta → $22K/week. New customers jumped 50% in two weeks. ENCAC increased by just $8.

No new creative. No Andromeda structure. No first-click CAPI. Just proper media mix allocation.

The rule: Cold traffic builds the pipeline. Warm traffic converts it. You need both, but cold traffic is where scale lives.

30/10/2025

30/10/2025

Most people think marketing is just running ads and posting content."

They're half right and that's why they're stuck.

Marketing isn't one thing. It's a system: research, audience targeting, positioning, channels, content, and campaigns working together.

But here's the problem: most bootcamps teach you to "do social media" or "run Google Ads" in isolation. No strategy. No context. No system.

That's why 90% of beginners can't get hired they know tactics, not how marketing actually works.

Over the past 6 years, I've generated 130K+ leads and managed £240K+ in ad spend by mastering this exact framework. And now, I'm teaching it in a way I wish someone had taught me.

Introducing the 8-Week Paid Ads Bootcamp where you'll learn not just how to run ads, but how to build campaigns that actually convert.

Swipe through to see what real marketing looks like