Create2Be

10/01/2020

The digital year in review! 📊
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The Reuters Institute for the Study of Journalism has published the digital news report that provides an expert analysis of the success of the news published in digital mediums and platforms in 2019.
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Here are the most interesting facts from the report:
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— Most users are not willing to pay for an online subscription to the news. Even in countries with higher levels of salaries, the vast majority only have ONE online subscription.
— The majority prefers to spend a limited budget on entertainment (Netflix/Spotify) rather than news.
— In many countries, people are spending less time on Facebook and more time on WhatsApp and Instagram compared to the last year
— The smartphone usage continues to grow, with two-thirds (66%) now using the device to access news weekly.
— Most video news consumption takes place on Facebook (32%) and YouTube (26%).
Facebook has become a little less popular, while platforms like Instagram, Snapchat, and Twitter are becoming more important.
— Many people say they avoid reading news because it has a negative effect on their mood (58%) or because they feel powerless to change events.
— Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the Internet.
The concern is also high in the UK (70%) and the US (67%), but much lower in Germany (38%) and the Netherlands (31%).
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Do you find all this info interesting? 🤓
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31/12/2019

Congrats on the start of another cool&eventful year! 🎉
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May 2020 bring more ideas, creative designs and interesting projects!
Happy new creative year!
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And may the Force be with you! 💪
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24/12/2019

The old tradition of giving postcards is a fabulous Christmas custom that is still being cherished
But who printed the first Christmas postcard, and when? 🤓
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Looking for the answers to these questions, we found out that the world's first printed postcard was recently exhibited in the Charles Dickens Museum in London.
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It was printed by Henry Cole, John Calcott Horsley, and Joseph Cundall in 1846. The same year Dickens' "Christmas Carol" was published.
A hand-painted postcard at the Dickens Museum pictures a family gathered around a table enjoying glasses of wine.
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This card is one of just 1000 printed and would have sold for a shilling at the time. It was sent from Henry Cole to his parents, Mr and Mrs Wallis.
The postcard conveys the message "A Merry Christmas and a Happy New Year to you".
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As well as showing a family celebrating, the card also features the images of the poor being clothed and fed, signifying the Christmas charity.
Such a legendary beginning!
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Do you still keep sending the Christmas postcards to your family? 🎄
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22/12/2019

Success begins with branding! 💪
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What is called a brand?
The branding legend Walter Landor said, "Simply put, a brand is a promise."
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But we can provide a broader definition.
A brand is a set of values, associations, and perceptions the potential and existing customers have about the company.
But branding also is a set of actions that are taken to create and develop the brand.
Nowadays, branding embraces much more than just identity and logo. It has become a demonstration of the emotional response that a company can elicit from its customers.
Branding transforms first-time clients into lifetime customers and turns an indifferent audience into brand evangelists.
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Branding is what the company needs to stand out, make an impact and take the business to the next level 📈
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13/12/2019

What affects the user experience? 🤓
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User experience (UX) is crucial to the success or failure of a product in the market.
According to Peter Morville, the founding father of information architecture and co-author of the bestselling books on the discipline of Information Architecture for the World Wide Web, there are 7 factors that describe the user experience.
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Source: https://www.interaction-design.org/
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12/12/2019

Favourite character! 😋
On November 18, 1928, Walt Disney Studio revealed the first cartoon "Steamboat Willie", the main character of which was a funny little Mickey Mouse.
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This day is considered to be as an official birth date of the famous Disney character, that turned 90 years old this year!
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We have collected some interesting facts about Mickey Mouse.
🔹 Mickey Mouse was created out of mistake. Disney Studio lost the rights to their first character Oswald Rabbit and animators had a few weeks to create a new character. That is how Mickey Mouse appeared.
🔹 Mickey Mouse was first meant to have the name Mortimer Mouse, but Walt Disney's wife suggested the name Mickey.
🔹 Mickey Mouse was the first cartoon character who received a star on the Hollywood Walk of Fame
🔹 Mickey Mouse was the first cartoon character who could speak. Mickey's first words were: "Hot dog! Hot dog!"
🔹 The appearance of the little mouse has been changed as many as 7 times for 91 years!
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"Hot Dog! Here He Comes!" recording by The Tri-Lites. Video clip from the Walt Disney/Ub Iwerks, Mickey Mouse/Minnie Mouse cartoon The Karnival Kid (1929)

10/12/2019

Just do it: the story of the slogan 🙇
Just do it.
This is the slogan of the legendary Nike advertising campaign.
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When in the mid-80s Reebok beat Nike by successfully «catching the wave» of the aerobics boom, Nike lost the championship in the American market. Then only three simple words managed to rescue the company: Just Do It.
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The development of the promo-campaign was entrusted to Nike advertising agency. It was planned to release 5 videos, each of 30 seconds. «Some videos were funny, others more serious. I thought: we need a slogan to combine the material,» recalls Dan Weeden, the co-founder of the agency.
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He later shocked the public with the revelation in the Dezeen magazine interview. The company’s slogan was inspired by the phrase of a man from Portland, who was sentenced to death after several robberies and murders. Asked about the last word, he said: «Let’s Do It.»
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The company has spent over $300 million on advertising, primarily to promote the new Just Do It slogan. The result exceeded all the expectations, and in a year Nike’s revenue grew by almost 30%: from $877 million in 1987 to $1.2 billion in 1988. Profit rose from $35.8 million to $101.69 million. By 1990, profits had reached $242.9 million.
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From the very beginning, Nike preferred the athletes as its customers and focused on this segment when creating promotional campaigns.
After Nike had fallen behind Reebok, the company changed its approach and decided not to limit the audience, targeting a wider range of people, regardless of age, gender and fitness level.
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«There are only about 1 million professional and student athletes, whereas the fitness universe was at least 150x larger,» said Jerome Conlon, Nike’s Director of marketing and planning.
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In the future, the idea of «Nike — for all», together with «Just Do It» slogan will be promoted by Nike for several decades up to today.
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Inspiring case, isn’t it? 😉
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Photo by
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06/12/2019

User Personas: what is their purpose? 👤
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Personas have long become an integral part of designing the user experience. With their help, the visual images are created, representing the real users, who can be accessed throughout the process of creating a product to get the necessary information for the design firstly, and then check their work.
Personas are a great help in design process, because they create a clear image of the future user. They shape your audience so that the user’s vision doesn’t seem to be just a vague idea.
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There are two types of a persona especially useful for the UX designers: Proto-Persona and User Persona.
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🔹A Proto-Persona is a persona created if there are no resources available to conduct user research. They can be based on any other research that can be gleaned from the other sources.
The proto-persona will not be as useful as the user, but it’s something.
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🔹User-Persona — most often the designers use this type of persona in their work. It’s a simple story about the user’s goals, behaviour, and pain points. User-persona is created based on user research.
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User personas combined with use cases are a very effective tool for the UX designers, allowing the project team to focus on the requirements and needs of the user.
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03/12/2019

Celebrate with The Metropolitan Museum! 🙇
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A mysterious historical past, a fascinating future and an exciting journey through the history of one of America's most prominent cultural institutions.
In 2020 The Metropolitan Museum is celebrating its 150th anniversary!
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There is an array of the incredible art treasures stored at The Museum, and up to 7 million people come to see them in a year!
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Among the masterpieces, there are works of the legendary artists like Robert Campin, Jan van Eyck, Paolo Uc***lo, Caravaggio, Rembrandt, Édouard Manet, Pierre-Auguste Renoir, Pablo Picasso and many, many others.
We recommend You to visit the exhibitions and events at The Met.
See it so You will never forget it!
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28/11/2019

When Prime Impact approached us, the goal for the CREATE2BE team was simple: come up with the fund’s corporate identity. 🙇
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A global fund focused on bringing new technology companies together, Prime Impact specializes in offering a broad array of digital transformation services to financial institutions.
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Find out more about the massive C2B project here:
https://www.behance.net/gallery/87536127/Prime-Impact-identity
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When Prime Impact approached us, the goal for the CREATE2BE team was simple: come up with the fund’s corporate identity.

26/11/2019

Typography on the Web 🤓
Nowadays, it is becoming an increasingly important part of the designer's work.
Even more than any other part of the design.
Choosing the right fonts and displaying them correctly will be able to create or disrupt the user's experience. How to get the most out of online typography?
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Read an interesting article from www.interaction-design.org
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https://www.interaction-design.org/literature/article/web-fonts-are-critical-to-the-online-user-experience-don-t-hurt-your-reader-s-eyes?utm_source=facebook&utm_medium=sm&fbclid=IwAR1N91-BZmTekM1Y2HGGlaXwZR0fSe4P9rPFmlqv7P4_PSQAHuEl-aWBy-w

Delivering a great user experience doesn’t just mean delivering great content–it also means providing content in a usable & useful format that encourages reading.

24/11/2019

Take inspiration where we do! Italian artist Lorenzo Quinn has created a stunning art installation in Venice that symbolizes the "bridge of unity". Strikingly beautiful! 🤗
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“Each pair of the sculpture’s hands celebrate one of six universal human values: Friendship, to build on the future together; Wisdom, to make mutually beneficial decisions; Help, to cement lasting relationships; Faith, to trust in your heart and self-worth; Hope, to persevere in worthwhile endeavors; and Love, the fundamental purpose for it all.” — Lorenzo Quinn
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