Tribe X

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Tribe X We're a creative digital marketing agency with over 10 years of digital marketing and content production experience. Amsterdam | Cairo | Dubai

29/09/2026

Social Spotlight | Demon Duck at Banyan Tree, Dubai UAE

What does a Michelin-starred kitchen look like when no one is watching?

Always-On, Ideation through Ex*****on, by our in-house team.

15/09/2026

Social Spotlight | Desert Rock

A drink can do more than taste good. It can take you somewhere.

That was the starting point for Desert Rock’s mixology program, seven drinks, each built around a Saudi ingredient that holds cultural weight, each designed to connect the person holding the glass to the land around them.
We captured the conversation behind it.

Creative Strategy, Ideation through Ex*****on, by our in-house team.

Brand Campaign | art’otel London HoxtonHere, art is not decoration. It is the foundation.From D*Face’s rebellious murals...
30/08/2026

Brand Campaign | art’otel London Hoxton

Here, art is not decoration. It is the foundation.
From D*Face’s rebellious murals and two original Banksy works built into the hotel itself, to a 1959 Triumph motorcycle, these are some of our favourite moments from this living artistic masterpiece.

Creative ideation through ex*****on, by our in-house team.

18/08/2026

Social Spotlight | JouJou, Four Seasons, Dubai

Named after the French word for “toy,” Jou Jou is built around life’s little pleasures.
A friendly chef battle between Chefs Gioia and Nicolas was the right way to bring that feeling to life.

Go-to-Market and Always-On, from Strategy through Ex*****on, by our in-house team.

10/08/2026

Social Spotlight | Mana, San Francisco

Saving water never looked this good.
A full social media launch, designed and built in house for Mana, making conscious living feel like a choice worth making.

Go-to-Market and Always-On, from strategy through ex*****on, by our in-house team.

Social Spotlight | Mandarin Oriental Old CataractThe sunrise over the Nile has not changed. Neither have the people who ...
04/08/2026

Social Spotlight | Mandarin Oriental Old Cataract

The sunrise over the Nile has not changed. Neither have the people who prepare for its arrival each morning.
Some places are defined by their walls. The Old Cataract is defined by the people who bring it to life.

Creative Strategy, Ideation through Ex*****on, by our in-house team.

Carved directly into the ancient rock formations of the Hejaz Mountains, Desert Rock blends seamlessly into the terrain,...
22/07/2026

Carved directly into the ancient rock formations of the Hejaz Mountains, Desert Rock blends seamlessly into the terrain, blurring the line between earth and architecture.

By Tribe X.

09/07/2026

We have been telling TAO’s story since the beginning.

The Noodles Chapter, from our latest series, finds its rhythm: hand-pulled, fire-finished, and impossible to perfect without craft.

By Tribe X.

Forty years of practice looks like this.We documented Chef Jérôme at Dusit’s Gourmet, and the precision behind every mac...
01/07/2026

Forty years of practice looks like this.
We documented Chef Jérôme at Dusit’s Gourmet, and the precision behind every macaron is not something you forget easily.

By Tribe X.

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