Tribe X

Tribe X We're a creative digital marketing agency with over 10 years of digital marketing and content production experience. Amsterdam | Cairo | Dubai

Social Spotlight | Mandarin Oriental Old CataractThe sunrise over the Nile has not changed. Neither have the people who ...
04/08/2026

Social Spotlight | Mandarin Oriental Old Cataract

The sunrise over the Nile has not changed. Neither have the people who prepare for its arrival each morning.
Some places are defined by their walls. The Old Cataract is defined by the people who bring it to life.

Creative Strategy, Ideation through Ex*****on, by our in-house team.

Carved directly into the ancient rock formations of the Hejaz Mountains, Desert Rock blends seamlessly into the terrain,...
22/07/2026

Carved directly into the ancient rock formations of the Hejaz Mountains, Desert Rock blends seamlessly into the terrain, blurring the line between earth and architecture.

By Tribe X.

09/07/2026

We have been telling TAO’s story since the beginning.

The Noodles Chapter, from our latest series, finds its rhythm: hand-pulled, fire-finished, and impossible to perfect without craft.

By Tribe X.

Forty years of practice looks like this.We documented Chef Jérôme at Dusit’s Gourmet, and the precision behind every mac...
01/07/2026

Forty years of practice looks like this.
We documented Chef Jérôme at Dusit’s Gourmet, and the precision behind every macaron is not something you forget easily.

By Tribe X.

The Red Sea does not give up its best frames easily. Above the surface and beneath it, these are the moments we went loo...
28/06/2026

The Red Sea does not give up its best frames easily.
Above the surface and beneath it, these are the moments we went looking for with Dive Base Academy.

By Tribe X.

24/06/2026

Loom Collection doesn’t just design for the definition of a chair; it designs for how people actually move, lean, and pause. We wanted to lightly and simply touch on that silent dialogue between both.

By Tribe X.

17/06/2026

Adam, Sarah, Salma or Mark, who are you checking in as?

“Centric Escapade”: a series we created for Hyatt Centric Cairo West, built around four personalities and the one space that holds all of them.

Captured by Tribe X.

14/06/2026

This is only a glimpse.

What Loom Collection puts into a single piece, the materials, the precision most will never see, runs deeper than what meets the eye.
We made sure every frame counted.

Captured by Tribe X.

The rituals begin as the day fades at Old Cataract.This is part of a series we produced for Mandarin Oriental’s first op...
10/06/2026

The rituals begin as the day fades at Old Cataract.

This is part of a series we produced for Mandarin Oriental’s first opening in Egypt, taking over the iconic in Aswan.
Shooting it, we kept noticing the same thing. The Nile does not rush. Neither does anything here.

Captured by Tribe X.

Seven drinks, seven posts. A visual series built around Desert Rock’s mixology program, where every ingredient is pulled...
19/05/2026

Seven drinks, seven posts. A visual series built around Desert Rock’s mixology program, where every ingredient is pulled from the land around it.

Featured here is “Black Lemon”, one of our favourites. It’s a house-made cordial of black lemon and fresh zest, deepened by a hot infusion that releases its smoky intensity. Fresh lemon juice sharpens the profile, while sparkling grape juice brings a clean, effervescent finish.

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