K2 & Co

22/05/2026

Social media is not a checklist.

Strong content connects to a larger strategy, fits the platform, and gives people a reason to pay attention.

It’s not about doing the most. It’s about showing up with clarity.

More on our blog: https://zurl.co/Ihmxj

20/05/2026

Goals, audience, platforms, and content all matter, but the real work is making sure what you post actually connects.

With algorithms deciding what people see, each platform playing by its own rules, and audiences moving quickly, the organizations that break through are not always doing the most. They are doing the clearest job of showing who they are, why their work matters, and what makes people want to pay attention.

Read more: https://zurl.co/PksYJ

Social media is not just a checklist. Learn how K2 approaches strategy, algorithms, content, and clarity to help organizations connect with audiences.

14/05/2026

Kristen and Kirsten spent two days at Google HQ in Chicago with more than 40 business owners from across the country for honest conversations about what it really takes to lead and grow a business.

Tariffs. Staffing. Burnout. AI. Employee retention. Payroll. Benefits. Virtual work. The hard stuff that does not always make the highlight reel.

After 10 years of K2, the biggest takeaway still holds true: behind every business are families, teams, clients, and communities depending on leaders who keep showing up.

12/05/2026

No class teaches you what it really takes to build and run a small business.

Ten years in, Kristen and Kirsten know the pressure well. Payroll every other week. Tough seasons. Staffing decisions. Client needs. Late nights. Big asks. Big risks. And a team counting on you to keep showing up.

After two days at the U.S. Chamber of Commerce Small Business Council Spring Meeting at Google HQ in Chicago, one thing stood out: the climb is hard, but it’s worth it.

Read Kristen’s reflection on 10 years in the small business trenches: https://zurl.co/UdrlB

No Class Taught This

07/05/2026

Part of our 10-year throwbacks. Kristen’s first event at the Guthrie thrust stage, a venue we still love working in today.

04/05/2026

By the time misinformation spreads, you’re already behind.

The organizations that win are the ones doing the groundwork early. Building trust, aligning stakeholders, and shaping the narrative before it takes off.

Chelsea Thompson breaks it down:

https://zurl.co/bmoWS

Misinformation is rising. Learn how a strong public affairs strategy builds trust, engages key stakeholders, and gets ahead of the narrative.

30/04/2026

Thanks to AI and the endless array of online tools out there, content is easier to produce than ever.

What’s harder to find is something that feels real, credible, and worth paying attention to.

Here's how to work your content strategy around the growing use of AI: https://www.k2andcompany.com/ai-authenticity-content-strategy/

29/04/2026

Congratulations to Acting Secretary of the Navy Hung Cao!

28/04/2026

This story is wild.

Affair rumors, denials, resignations, old photos resurfacing, and a full 180 right before the NFL Draft. It has everything.

But beyond the headlines, it’s also a textbook example of how clumsy communications can turn a situation into a full-blown crisis. Chelsea breaks down what went wrong and what should have happened instead.

Read more:

A Look at the Mike Vrabel Scandal – When Clumsy Communications Makes a Crisis Worse by Chelsea Thompson | Apr 27, 2026 | Public Affairs | 0 comments My dream job since high school? Head of public relations for the New England Patriots, combining my love of communications with my love for my favori...

24/04/2026

Our go-to for showroom organization, event setup, and making sure nothing is out of place. If it looks effortless, it’s probably because Nicole handled it.

22/04/2026

Hitting our 10 year anniversary means we’re looking back at some of the early days. Our first office in St. Paul came with a great view of the Cathedral and a set of orange chairs that was impossible to miss.