Felt

Felt We're for the artisans, healers and guides. But what she knows now, from years testing the theory, is that social media can be a gamechanger for business.

We're for artisans, guides and community organisations who are looking to put the human and heart into their communications through our HeartFelt Story Circle Membership, Digital Coaching, Social Media and Marketing Management. Felt is a boutique marketing agency that specialises in brand-storytelling guidance across communication channels like social media, newsletters and website copy. Our ultim

ate aim is to empower them to find their authentic digital voice and comfort in telling what are their own invariably heart*felt* stories. Felt was started in 2015 by Brand Manager, Jessamyn McLachlan, because she firmly believed that authentic communication DID have a place in a social media world. You'd be surprised that this was unusual path in this space even just a few years ago...

Having been in marketing across hospitality, wellness and wine for over 15 years, with the past 9 involved in Digital Communications, it took her a while to find her own voice and comfort in the space, honouring the power of narrative and engagement, not just the path of sales. But it's not about numbers. It's about stories.

What a beautiful day of connection, collaboration and community. This beautiful group of heartled makers, creators and h...
31/05/2026

What a beautiful day of connection, collaboration and community. This beautiful group of heartled makers, creators and healers joined us for the inaugural Felt Workshop Wellbeing Market and as so many who visited us across the day said ‘it was a vibe…’. 💗✨

So warm, so nurturing, so caring. A treat of a day really. I know everyone who involved felt it because they said so! I think it is to be the first of many with all these stallholders keen to come again!

From delicious mini self-care sessions with one of the wellbeing practitioners, to talking through the process of creation with the artisans to our very own Felt Family Authentic Self and Adelaide Yoga Therapy who both brought their beautiful hearts and service to the day too. I am so grateful to Jaye for her wisdom on running these events and for the elements she brought which saved me having to invest - mini trestles, table clothes and those epic battery powered candles that really do make a space so ‘wow’. 🪄 Radha for her helping hands, Indian throws and those EPIC Choc, date and almond treats and STUNNING Mandala Plus my Mum, Jenn, who is always the best helping hands going - as she says ‘tea lady’ duties… ☺️💗

Watch this space for the next date soon. My vision was a nurturing and vibration-raising day out on a lovely village high street - with eateries on the doorstep to enjoy too - because we are meant to gift ourselves time for this space to reconnect and doing it in community lifts us all. And no question it was all of that and more. Onwards and upwards. 💗✨

Healing for Freedom Bailey Collins Becoming Your Vibe Sadie J Wellness Coaching Attune and Align and Meditari

Today is the last day to join the HeartFelt Story Circle at the May special price!And I wanted to check-in and let you k...
31/05/2026

Today is the last day to join the HeartFelt Story Circle at the May special price!

And I wanted to check-in and let you know that the people who find their way into the Circle aren't the ones who have it all figured out. They're the ones who are tired of juggling learning something that isn’t their trade and going it alone. The ones tired from feeling a need to market themselves in ways that feel unnatural, performative and unsustainable.

The ones who know they have a lovely story to tell and a heartled business worth showing up for, but find themselves struggling over and over to tell it consistently or with confidence in their unique voice.

We’ve built a container for all of that and it just keeps getting richer.

Imagine a year (or 6 months now available too) of showing up for your business with strategy, storytelling, intuition and genuine community behind you. Monthly calls to support you in feeling clearer, capable and more grounded. A WhatsApp community that meets you in the in-between. Workshops, wellbeing sessions, resources and a 1:1 onboarding experience with me that includes a Tarot reading to ground into your path for the goal ahead.

All of it, for a business and a story that deserves it. Truly it does. And a reputation that is rewarded by doing this work.

If you join in the next 24 hours, you will still come in on the 6 months for the cost of 5 or 12 months for the cost of 10 monthly payment plan. After tonight the price returns to its full rate.

I just hope you feel it - the permission to back yourself, to make the time, to do this in a way that actually feels like you.

If that's a yes, I would love to welcome you in. The link is in my bio and my DM's are open, always.

x Jess

The HeartFelt Story Circle May special closes this Monday morning! 💗✨So why join this little community of heartled opera...
29/05/2026

The HeartFelt Story Circle May special closes this Monday morning! 💗✨

So why join this little community of heartled operators, leaning in? Because social media and showing up for your business visibility isn’t just a practical job, and I think that’s the part we don’t talk about enough.

It’s not simply about learning content strategy, posting schedules or working out how to make a reel. It’s about learning how to be online in a way that actually works for you.

Your nervous system, voice, rhythm, capacity. Not somebody else’s version of success.

Because when you try to force yourself into a way of showing up that feels unnatural or performative, of course it becomes hard to sustain.

But when you find your own cadence? When you learn how to communicate in a way that feels grounded and human and possible for you?

Everything starts to feel good. Doable, repeatable and even inspiring.

And you begin to realise that maybe you were never bad at social media or showing up for your business at all. Maybe you just needed permission to do it your way (and a place to ask ALL the questions, yes even the ones you think are ‘dumb’, because of course they aren’t, and someone else in the ‘room’ has the EXACT same thought. So you did a service asking...!).

✨Because you are the perfect person to tell it’s stories.

And guiding you to see that, clearly - with all the tools you could adopt to help you in this - is the work we do inside the HeartFelt Story Circle every month.

If this is the missing piece for managing your own marketing? Maybe the Circle is the perfect place for you. Come join us before the end of the month for up to 2 months free across a 6 or 12 month payment plan. Head to link in bio for all the details.

x Jess

28/05/2026

3 sleeps left to join my HeartFelt Story Circle community with the May special! ✨

Do you want to feel on track and confident doing the important visibility and reputation enhancement work of social media and storytelling for your business?

Then the HeartFelt Story Circle is a beautiful space created for heartled operators just like you to do this in practical, strategic AND inner compass aligned ways.
And… gain access to a Marketing Department in your pocket for a WHOLE year, at a fraction of the price on an in-house hire.

Think;
✔️Content strategy
✔️Social media updates, in REAL time, YES we talk AI!
✔️Facebook Ads
✔️Community Management
✔️’How to’ Reels
✔️Email Marketing
✔️Digital event rollout
✔️Nurturing coaching support via our Community Chat

and more!

Broken down into bite size actions, month by month. Aimed at building storytelling and consistency muscle, one genuinely *doable* step at a time. And because strategy rarely works in isolation, it’s also about joining community, gifting yourself (and your business) the space to trust your gut, and transformation in how you feel about this task, through monthly wellbeing and intuitive support.

➡️ Join before May 31st for 1 month FREE across a 6 month payment plan (6 months for the cost of 5) or 2 months FREE across a 12 month payment plan (12 months for the cost of 10).

Head to link in bio for all the details or comment HEART and let’s connect and see if this is *exactly* what you need. 💗

This is the work we do inside the HeartFelt Story Circle, every month. Step by step, action by action, one integration a...
27/05/2026

This is the work we do inside the HeartFelt Story Circle, every month. Step by step, action by action, one integration at a time… Come join us before the doors close on May 31st!

A gentler, more sustainable way to approach visibility and reputation building through storytelling and social media.

Because in the AI Age, being YOU is the strategy.

All sign-ups to Sunday access the 6 or 12 month special payment plan with up to 2 months free! I invite you to have a read via the link in comment then get in touch here and let’s connect on whether this is the right fit for you 💗✨

25/05/2026

Radical authenticity and permission to be YOU.

That’s been experience of the HeartFelt Story Circle container, my marketing membership where storytelling, strategy, community and intuition intersect.

And I can’t tell you how much I love that.💗

Because learning marketing for your business when it’s not your trade it hard enough without all the other stuff you’ll likely bring to the table - overthinking, overwhelm, questioning whether anyone wants to hear from you anyway… And wondering if you’re enough because of the shiny, fake and polished world it had delivered to us as gold standard.

And I’m here to help you understand you are and they do… and it’s now the end of this shiny world and instead the time for real humans, telling real human stories. And you CAN do it your way and have great business results!!

✨If this resonates then May is the time to join us. And today we launch a new shorter payment plan too! ⬇️

📣 Join us for 6 months at the cost of 5 or 12 months at the cost of 10. But only available for all sign-ups to May 31st!

Let’s start a conversation and see if this is *perfect* for you too.

The businesses that thrive in the next era won’t necessarily be the loudest but instead the ones people trust, that feel...
24/05/2026

The businesses that thrive in the next era won’t necessarily be the loudest but instead the ones people trust, that feel real and that know how to communicate clearly. The ones leaning into their humanity in an increasingly automated world.

That’s why the HeartFelt Story Circle feels like such deep work for me.

Because yes, marketing your business is essential, vital reputation enhancement work, but I don’t believe you should have to override yourself in the process.

Inside the Circle we blend:
〰️grounded strategy
〰️authentic storytelling
〰️community wisdom
〰️live coaching support
〰️and intuitive practice

…to help business owners build visibility in ways that actually feel sustainable.

This is not 'post 5 reels a day and hustle harder' energy. Instead it's gentle 'How do we create communication that genuinely reflects who you are, what you do and why it matters?'. And how do we keep doing that for the long haul?

It’s weekly support and bringing your overthinking into the room. It’s hearing 'me too' from people juggling similar stuff. And it's finally understanding that there is no one-size-fits-all approach to showing up online.

And after 15+ years in this space, I can tell you confidently - the businesses that focus on building genuine connection are the ones still here 10 years down the track. It's not an overnight success method, but it's a deeply sustainable one.

💗 And this May is the time to join us! With 12 months for the cost of 10 across a 12 month payment plan. PLUS an extended onboarding session featuring a tailored Tarot reading. This onboarding offer only happens twice per year, so if you’ve been looking for a softer, smarter and more human way to approach your marketing, I’d love to chat.

Head to the the link in my bio and book a connection chat to explore.

21/05/2026

May is the time to join us for this exploration of the intersection of storytelling, strategy, community and intuition to help you create communication that connects and converts, without disconnecting from yourself in the process.

And a marketing manager in your pocket answering all your questions and supporting you through your challenges (and celebrating your wins too!) for a year, at the fraction of the price for this in-house!

💗 Until May 31, join for 12 months for the cost of 10 across a 12 month payment plan! Plus an extended 1:1 onboarding strategy session and tailored tarot reading.

Our doors open for this just *twice* each year so if this feels like the kind of support you’ve been searching for, I’d love to invite you to comment HEART and I’ll be in touch to see if the Circle is exactly what you need.

✨Or if you just want to go and have a little look see, the link is in my bio.

There’s a lot that happens behind the scenes in great social media management that never makes the grid.This morning at ...
19/05/2026

There’s a lot that happens behind the scenes in great social media management that never makes the grid.

This morning at Felt, we checked in and updated our brand voice document, reviewing client by client. Sense-checking language, messaging and communication style to ensure every piece of content still sounds and feels like the human behind the business.

Because at Felt, social media management is as much about creating great content as it is about ongoing optimisation and understanding the nuances of your business as it evolves. Moving with it’s needs in an ever changing environment - not just setting and forgetting.

This is the kind of work that sits a bit unseen inside our service, but it’s a huge part of why our clients’ communities feel so deeply connected to their brands and a big part of how Fractional support *should* work. A senior strategic team sitting alongside your business, at the fraction of the price of an in-house hire.

People can feel when communication is considered and genuine. They hear the genuine tone. And in a world increasingly filled with generic, homogenous and automated content, this depth of human understanding matters more than ever.

That’s our approach at Felt, always has been, always will be - for over 11 years now.

If you know you need more support, consistency and strategic thinking around your marketing, onboarding for our Social Media Management services opens again from August.

However, we always recommend beginning conversations at least a month prior, as onboarding and strategic immersion are intentionally thoughtful processes for us, not rushed ones - so please do check in with us anytime to see if this is the right step for your business.

Address

127b Goodwood Road Goodwood
Adelaide, SA
5034

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9:30am - 3pm

Telephone

+61434882651

Website

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