13/01/2023
Nearly 95% of people who watch video ads on social media platforms like YouTube, Instagram, and Facebook recall the message or brand. This statistic demonstrates the powerful impact that video advertising has on social media platforms. Consumers are highly engaged with video content, which makes it an effective way to capture their attention and ensure that they remember the message or brand. Video ads on social media platforms also have high completion rates, meaning that viewers are more likely to watch the ad all the way through, giving them more time to process the message. This means that businesses that use video ads on social media can expect high levels of engagement, retention, and recall from their target audience.