15/09/2026
“I could have designed that in five minutes.” It’s a reaction designers know all too well. But behind a seemingly simple logo can sit months of strategy, research, testing and problem-solving. The 2026 FIFA World Cup logo offered a great example of why we should sometimes look beyond what a design looks like and ask what it was designed to do. We explore that idea in our latest blog: https://thecreativecafe.co.za/beyond-the-first-reaction/