The Word Workshop

The Word Workshop The Word Workshop is the creative home of freelance writer, public relations officer and project manager, Kerry-Ann Scrase.

"All you need is love..."Wishing our clients, family, friends and fans a wonderful
14/02/2022

"All you need is love..."

Wishing our clients, family, friends and fans a wonderful

Many people seem to think that having a presence on Facebook is not worth it. However, for small businesses and new star...
08/11/2021

Many people seem to think that having a presence on Facebook is not worth it. However, for small businesses and new start-ups it is an excellent way of creating a following and a community.
You can build a community on your page in a number of ways, including:
- Posting useful, relevant, and interesting links.
- Asking fans to contribute with comments.
- Organising contests and promotions.
- Providing a place to leave reviews and other feedback.
-
If the page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow and ultimately help make your business grow.

Photos are the most-engaging content on the internet, with visual posts producing much higher engagement than text only ...
10/08/2021

Photos are the most-engaging content on the internet, with visual posts producing much higher engagement than text only posts. It follows that Instagram is a great platform to engage your fans and keep them coming back for more.

Instagram has a younger audience than Facebook. Nearly 60% of internet users between the ages of 18 and 29 use Instagram compared to 30% between the ages of 30 and 49 years old.

But it remains important to have a presence on Instagram even if your target market falls above this younger age group, as it presents an early opportunity to influence the younger generation and introduce your brand and services to them.

For more information on how to build your brand online contact Kerry-Ann on [email protected] or DM us.

“Little girls with dreams become women with vision.” –Unknown.
09/08/2021

“Little girls with dreams become women with vision.” –Unknown.

What is with  ?A hashtag is basically a label used on social media sites that makes it easier to find information with a...
28/07/2021

What is with ?

A hashtag is basically a label used on social media sites that makes it easier to find information with a theme or specific content.

And here is why we use them:
- Hashtags are a great way of labelling and finding niche social media content.
- Hashtags make content easily discoverable.
- Hashtags allow social media users to find and engage with content related to common themes or interests.
- Hashtags can help content to reach more people.

For copywriting, content creation, social media management and more contact Kerry-Ann on [email protected], WhatsApp us on 082 882 7599.

Getting your website up and running is one way of announcing that your venture is ‘open for business’.  But just having ...
26/07/2021

Getting your website up and running is one way of announcing that your venture is ‘open for business’. But just having a website is one thing. Updating it from time to time with new content is also very important.

WHY? Updating your website will attract search engines to your site, give valuable information to potential clients, and show case clients/potential clients current testimonials or successful projects.

Having a blog or news page is a good way of uploading new content. Writing about trends in your industry or simply sharing interesting or useful information is a good way of making sure that search engines do not forget about you.

For help with writing blogs other website content email Kerry-Ann on [email protected], WhatsApp us on 082 882 7599.

This year we mark Mandela Day after a week of devastation and destruction.  It is disappointing to think that after near...
18/07/2021

This year we mark Mandela Day after a week of devastation and destruction. It is disappointing to think that after nearly 3 decades of the ‘New South Africa’ we have come so far yet our country and its people are still troubled. I reflected on what the father of our nation said:
“AS LONG AS MANY OF OUR PEOPLE STILL LIVE IN UTTER POVERTY, AS LONG AS CHILDREN STILL LIVE UNDER PLASTIC COVERS, AS LONG AS MANY OF OUR PEOPLE ARE STILL WITHOUT JOBS, NO SOUTH AFRICAN SHOULD REST AND WALLOW IN THE JOY OF FREEDOM.”



A picture may be worth a thousand words but those words need to be chosen carefully.Copywriting is basically the activit...
16/07/2021

A picture may be worth a thousand words but those words need to be chosen carefully.

Copywriting is basically the activity of writing the text for advertisements or publicity material.

Creating brand stories and communicating with customers is what we are best at.

Drop us a line and we will put words in your mouth!

Email Kerry-Ann on [email protected], WhatsApp us on 082 882 7599.
A picture may be worth a thousand words but those words need to be chosen carefully.

Copywriting is basically the activity of writing the text for advertisements or publicity material.

Creating brand stories and communicating with customers is what we are best at.

Drop us a line and we will put words in your mouth!

Email Kerry-Ann on [email protected], WhatsApp us on 082 882 7599.

It is in times of crisis that the true grit of a nation emerges.  Whilst we face this devastating wave of protest action...
14/07/2021

It is in times of crisis that the true grit of a nation emerges. Whilst we face this devastating wave of protest action, let us be strong and resilient and believe that out of the ashes of devastation and destruction we will rise stronger than before.

We salute those who have put their lives on the line to protect our communities.

United we stand!

The social media landscape is constantly changing and yes, it is difficult to keep up with what is trending and where pe...
09/07/2021

The social media landscape is constantly changing and yes, it is difficult to keep up with what is trending and where people are looking. As a small business, however, it is important to have a social media presence. Whilst you may not always see direct sales from Facebook, it is vitally important for businesses to have a page.

Why?
According to Social Media Today, 60% of all social media users are active on Facebook and there are 80 million small business pages. Plus the average person spends 10 min per day on Facebook.

In fact, many potential clients will look on Facebook to see if a business exists and how current their posts are. If a business is not there, then they may as well not exist.

A basic presence consisting of regular, informative posts gives confidence to potential customers.

For advice on how to build a presence on Facebook contact our chief scribe Kerry-Ann on [email protected] or DM us.

‘The youth is the hope of our future’
16/06/2021

‘The youth is the hope of our future’



Wishing all a Happy Easter. 🐣
04/04/2021

Wishing all a Happy Easter. 🐣

Address

95 Coleridge Street
Benoni
1501

Telephone

082 882 7599

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