Rapid Growth Marketing

15/05/2020

05/03/2020

Paid vs organic website traffic.
First what does traffic mean to a business owner?🚦

Definition of traffic: Website traffic refers to web users who visit a website🤓

The difference between paid and organic traffic is that paid traffic is website visitor that you paid for. for example, you paid for Facebook ads and people saw your business then they went to your website to learn more about your business. Organic traffic comes from people searching for your business on google and your website appeared for free because it matches what the customer was looking for.😀

Which is best? Both are equally important.

The benefits of paid traffic is that you have control over how much traffic you send to your website. With the knowledge and a good strategy you can grow your business in a predictable manner while calculating the return on investment. If you use advanced tracking methods you can calculate your ROI. For example, for every $1000 I spend on ads how much profit do I make. If you know its 5x your ad spend then you can spend more on ads and know that you will make more money.

The benefit of organic traffic is that it is free. The downside it that you can not control the number of free traffic. It is still worth optimizing your website to convert organic traffic. Its very important to be sure that your website has advanced SEO implemented (search engine optimization)

If you need marketing help or advice send me a message

27/02/2020

🔴𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲?🤔

Just because you once bought a website does not mean it's getting you more customers.😵

A website needs to be optimized constantly. You need to have the right keywords showing up in the text of the website and much more.

SEO= Search engine optimization. If your website is not optimized it will not show up if someone searches for a service you provide. A website that is not optimized will only show up if someone enters the exact web address.

For example, I want my website to show up if someone searches for Marketing expert help. Not when they search www.rapidgrowthmarketing.co.za

Be sure to optimize your website,it is a valuable asset🤑

26/02/2020

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

🔴Serve more customers.
Every business should have a clear strategy on how they plan to increase their customers. Brand awareness is one fundamental part of growing your customer.

🔴Increase the frequency customers buy from you.
Does your business build a database of contact details from customers who have done business with you?
Are you staying in contact with them to increase their purchase frequency?
If not then you should seriously consider implementing this strategy.🤓

🔴Increase the average transaction value.
By suggesting relative and additional products or services you have to offer you can upsell your customers to increase their average transaction value.💹

25/02/2020

𝟱 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝗻𝗰𝗹𝘂𝗱𝗲.

1️⃣Easy to understand tagline.
Your website visitors must be able to see that you do offer what they need within a few seconds. Do not make your website to complex.

2️⃣ Your website must create a visual representation of what the customer will experience when working with you.

3️⃣Your website must break down your products and services in clear and easy to understand descriptions.
This should state the features and BENEFITS of your products.

4️⃣ Tracking pixel. This is used for remarketing via Facebook to people who visited your website in the recent past.

5️⃣ Clear call to action
You need to tell your customers what their next step must be. For example, Call us, Mail us. Request quote

24/02/2020

𝑾𝒉𝒆𝒏 𝒊𝒔 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒕𝒊𝒎𝒆 𝒕𝒐 𝒊𝒏𝒗𝒆𝒔𝒕 𝒊𝒏 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔?🤔

In my opinion, the best time to invest in marketing your business is while business is good. Marketing has short and long term benefits. Implement your marketing strategies while you have the finances and cash flow to invest in marketing.💹 This will help you grow even bigger and secure the future of your business.

As the economy weakens and people are spending less, you need to be sure that you are the default service provider on the minds of the customer who needs your service.

Do not wait until the day you struggle to pay the rent of your office or your employees. This is a very difficult and unnecessary position to put yourself in.😟
Investing in marketing from this financial position will add unnecessary financial pressure. Although it is crucial to make the investment to save your business.

Timing is everything,

24/02/2020

𝗧𝗵𝗲 𝗻𝗿.𝟭 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.🧐

It has never been easier to start your own business than it is now. I'm not saying it is easy to make a success of it, but it is easy to start a business.🤓

Because of this, there is a lot more competition in every business niche. let's say for a dentist in Salt lake city where the population is 200 544. For example, X amount of people per month needs dental care. If you divide this number by the number of dentists that are based in this population you will quickly realize that it is very important to build brand awareness and ensure that your business is on everyone's mind when they need your services.

There is only a certain amount of demand for any type of service. With the right marketing strategies, you can be sure that your business will be the default service provider for the demand that exists in your niche.😃

Make the right move.