E-Commerce Marketing that Works

29/04/2022

Three E-Com Key Components!

To run and grow a successful E-Commerce business you need 3 key components:

1st- Make sure that consumers know you exist...

2nd- Once they know who you are, you need to ensure they never forget about you...

3rd- Finally once they have done business with you, you have to get them back and do business with you again and again...

This sounds like something all businesses should be doing, does it not?

Then why is it, that so many do not actively follow these key points?!

By observation:
So many businesses hope and pray that consumers will notice them, when they do, by pure luck, those consumers will remind themselves that the business exist and when by the roll of the dice, they bought from the business, to diarise their next shopping spree at that business!

That would be glorious, would it not? Like the myth; 'we'll build it and they'll come!'.

Does that actually happen for businesses?!

15/03/2022

For all consumers this day is precious!

Even as a business owner if another business you frequent (or you're a new customer), offer you an awesome birthday offer, the chances are. you might take them up on it.

Celebrating a birthday at your spot can be seen as:
A reward for being a loyal customer.
To introduce your business to a new customer.
To re-introduce your business to a lost customer (long time no see).

Birthdays are low hanging fruit!

Just reach out and grab them.

Facebook's - Dirty 'LITTLE' Secrets! Series!
Restaurant's Don't Know this @ their own Peril!!

Facebook knows about something very dear and near to your customers and consumers in your vicinity.

It's called...

Their BIRTHDAY!

Yes most people completed their birthday dates, when they signed up to Facebook and IG.

And guess what..?

Most restaurant's hope that customers and consumers will remember/chose to celebrate their most special day at their joints!!

Yes, Sireee...

Instead of literally reaching out to consumers and customers and inviting them to come and celebrate their BIRTHDAY at the restaurant.

This is literally such an easy way to get consumers/customers to walk into your shop and spend money. And a lot of it!

Plus!

They handed you, their info even before walking into the restaurant.

Yes, because FB & IG knows their birthday dates and have made it possible for businesses to show an offer to those birthday folk, starting 7 days before the big event.

Why would you NOT want to have your best customers celebrate their most important and precious day, of their lives, inside your restaurant?

It's like, rewarding your customers for their support! And to gain new customers living around your spot, that you do not know of or they not even knowing that you exist!

You can believe it, there are plenty around you that don't even know you exist!

Its as easy and as simple as that my dear restaurant owner!

Oh yes, this marketing and advertising investment pays for itself, many times over! This works, even if you 'think' that FB advertising does not work!

Need help doing this and more...?

Let's chat! PM this page, no obligation.

STOP sitting on your hands, get help, we can help!

You want to thrive, have more time and more money? Then we can help make it happen for you, with you!

Mediocrity and average do not pay. Ignoring your customer's birthdays is not on! Helping them celebrate is a win win scenario for you and your customers!!

14/03/2022

Restaurant and business owners!

The key in you being able to thrive today lies in the information you have about your best, most profitable, buying customers!

And you do not know about it! And if you do then you are not doing anything about it!

You are willingly waiting, hoping and praying for consumers to find you. You do not have the time...! Seriously you do not!

The ability to have more time, make more money and to work on your business is sitting right under your nose!

Can you willingly and knowingly keep on ignoring your success, even in bad times like now?!

Facebook's - Dirty 'LITTLE' Secrets! Series!
Restaurant's Don't Know this @ their own Peril!!

We all know that you, as a biz, must go after your most profitable customers!? You do know this, right?

And also other consumers that 'look and behave' like them.

Yes, Facebook can deliver very similar customers that look like your most profitable ones.

And how do you do that you ask?

Well, if you have your most profitable customers info, contact info then you are able to upload that info, that data into FB and tell FB:

"Hey Facebook, you see these people, they are my most profitable buying customers! Please, could you be a dear, go to your users, show them this awesome offer and get me, more of these 'most profitable buying customers'! Will you??"

As easy and as simple as that my dear restaurant owner!

Oh yes, this marketing and advertising investment pays for itself, many times over! This works, even if you 'think' that FB advertising does not work!

Need help doing this and more...?

Let's chat! PM this page, no obligation.

STOP sitting on your hands, get help, we can help!

You want to thrive, have more time and more money? Then we can help make it happen for you, with you!

Mediocrity and average do not pay.

18/02/2022

Entertaining your customers on and off the internet is what brings attention and gets your biz to stand out amongst the noise!

Social media platforms are free to post on and to engage your customers and the would be's!

Yes it is true that the reach suck overall but that's part of the game to be played. Sometime a bit of money amplification can get the ball rolling and things go viral.

It is actually very easy lately to be the talk of the town as most businesses sit and wait for better days. But if your mindset is that every day can be a better day then you'll get way more attention than the average roundabout you!

So guess who is 'out getting attention-ing' you?!

👇👇👇 be smart and then you need not have to outspend!!

Loaded FRIES! Spin 4 a Win!

A great menu item!

What's better than buy our loaded fries and get a chance to WIN a prize inside the store!!?

Nothing!

This is part of your 4 wall marketing strategy...

Best of all, this can be done inside messenger!

Yes, that messaging app already on all your customers and prospects phones.

"Scan this QR Code to stand a chance WINNING a prize when buying our LOADED FRIES!!"

What do you get???!

Customer info! What do they get?

Loaded fries, a great prize and a great experience!

Would they love you for it? Yes they would!

SO?

Why get their info???

So that you can invite them back the next time!

And the next time again!

Why would you not?
Beats me!?

Want this inside your restaurant or biz?

Let's chat... it can double, even triple your sales.

Stop waiting for guests and customers to visit, stand out and invite them back.

Can even do this on delivery orders. This is one way of knowing who ordered!!

03/02/2022

E-Com Store Owners....

Think about how much more profitable your E-Com store will be...

If you actually captured everyone's email when you drove them into your messenger/DM channels!

Driving a conversation is way more profitable than just chasing a prospect because they got tagged with your pixel.

Also do not only rely on exit popups, abandoned cart and purchase actions to collect emails and gather people's info.

Conversations cover those cracks so many consumer fall through never to be seen by you again.

13/12/2021

You've been spending time, for the last six months, trying to grow your business!

You've mostly broke even!

Let's imagine, sitting next to you is your clone, who's done the exact same thing but have pushed most traffic (~40 to 50%) into a list building system, into an automated sequence that collected lead information.

So that your clone could re-market to subscribers, lets say that on the surface you both made exactly the same amount of money on your ads and efforts!

A bit unlikely, as with list building via messenger, DM's, email and sms there are always automated follow ups!

All this stuff happened over the last 6 months but now Black Friday arrives, both wake up on Black Friday morning and the clone goes "Hey I'm going to discount everything on my store by 20%!", incidentally you have the same thought "I'm going to discount everything on my store by 20%"!

Now, how do you let people know?!

An ad you run or you make a post to your 1000 followers and then you're pi**ed!

Nobody buys!

Your clone on the other hand has a list of 9 000 people.

The clone send an email out: "Hey thank you so much for being on our VIP list! We want to let you know we're having 20% off site wide!".

Who do you think makes more money?

Your clone didn't have to spend any money!

Your clone spent zero additional money. Spent the same amount of money to get people in, made equal amount of money on the way in!

But now on the days that matter, Black Friday, the audience that knows them gets to see the clone's offer versus your audience that might know you a little, maybe they clicked on your previous ad, but that audience on FB is gone, now!

You run that ad and it doesn't even reach those people anymore because they're outside the window of the seven-day retargeting attrition!

So this is one of those classic fails!

This I see happening right now, there's all these people who are trying to build a business, trying to grow their business and they're not focused on how to do 'I take somebody from not knowing who I am, to knowing who I am and getting their information, so that when it comes time, for me to make another offer, I am able too because these people are in my list!'

I've said it many, many times, I literally don't care what business you're starting or running, if you started it, with the focus, of building a list, you'd make more SALES! More money!

Agree?!

Let's chat...

PS: Yesterday was the best day to start building and growing a list for your business! And right now, is the next best time too!

11/12/2021

ECOM NINJA STRATEGY!

INCREASE SALES APPROACHING SHIPPING CUTOFF! 👇

On your product pages, in BOLD RED copy, write something like: Do this even on your social media posts, inside messages, email and sms where applicable!

"X days left to order for guaranteed Christmas delivery!"

Oh yes, write everyday, manually a new daily number counting down to the December shipping cutoff.

Creates urgency and give a real reason for people to buy right now.

After shipping cutoff, switch your product pages over to free shipping and change the text to read:

"Your order may not arrive by Christmas, with THAT the shipping's on us!"

This can convert LIKE CRAAAAZEEEE!

GO GET 'EM TIGER!!

PS: Do not forget to keep on building your subscriber/customer database/s!

22/11/2021

Get more Sales on Black Friday!

How?

All about notifying your customers/prospects that a specific deal will launch on BF!

Do not try and sell it now or make it available now!

Only on BF!

And make sure that you tell people that those on your email list get first notification/access. As in 2 Hours before social media followers do.

Plus the offering/deal is limited quantity/time availability. Fear of missing out will play a huge role especially if the deal/promo has high value or heavily discounted.

Make use of messenger (FB) and Dms (IG) conversational automations to acquire people's info to be notified early or only they will get the special coupon.

This is how you gather people's info for nurturing and more promos in the next 12 months. Always grow your email and sms list/database, especially on special days like BF and CM!

Add them to a rewards program, survey and segment your list.

A segmented list produce way better results as the offers are specific to certain segments or to all,

Also a rewards program will produce up to 92% more revenue than not having one.

Want help with your Black Friday/Cyber Monday list building and making more revenue?

Let's chat...

PS: do the same for Xmas, New Years or any special days in the near future. Note, you must always try and get your followers of the algorithms of social media platforms as you do not control them. But you control your assets, email and sms!

03/06/2021

☄️ Wishing upon a falling STAR! ☄️

Do your customers have a wish list on your Ecom Store?!

Do you know how to monetize your Ecom store's customer/subscribers wish lists?!

Well read on...

Did you know that Wish Lists are one of the few instances in Ecommerce when customers/subscribers tell you exactly what they want... but yet have not bought... from your store.

This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer's/subscriber's need!

But it is often underutilized as a revenue driving tool and nurturing your customers/subscribers. These 6 ways will turn your wish lists into conversions, create brand market share, increase AOV and LCV in the process:

👌 Price-drop alerts:
One reason an item hovers in someone's wish list rather the cart is because the price is just out of reach. Putting it on sale/discounted for any reason might be enough to tilt a conversion. Even if not the issue, it puts the item/s back in their mind and incentivizes a buy.

👌 Warning stock is low:
For customers on the fence, FOMO/urgency is often able to generate extra sales. Especially useful for customers who planned to buy, promptly forgot or life happened!

👌 Reminders:
Website banner reminders, easy way to remind returning customers. Other touch points, include bundling/up/cross-selling when checking out. Non-return customers, utilize email newsletters, messenger and sms. Ads placed inside messenger conversations. Feature categories/products that customers have added to their wish lists. Reminders keep you top of mind, that you can fulfill a need/want, while they do not seek out rivals.

👌 Incentivized sharing:
When customers share their wish lists, 2 things happen: the odds increase that a item/s on the list get bought (either the list owner or the person shared with), the wish list creator is brand sharing to other people in their network. All above outcomes are good news for the store. Encouraging more sharing by incentivizing customers to share their wish list more often. E.g., "R200 gift card up for grabs when sharing your wish list with 5 people!" To increase this opportunity, make use of automations inside messenger/IG DM's, its done seamlessly! Can also be done on social media, emails and sms. Communicating this often will get your brand out to the masses!

👌 Birthdays, anniversaries & holidays:
If you know your customers' birthdays or birth month, then you can send a special offering of 10% off, anything on their wish lists. Encourage them to share often, include a special promotional code to the creator. You don't have to limit this TLC type incentive just around birthdays: Create campaigns that encourage wish list sharing around everything from Father's Day to Xmas.

👌 Spotlight popular items:
Create a list of the most popular products on people's wish lists into a stores wish list and share it through all the channels. Engage with followers and customers by asking customers to vote for the item/s they'd choose. An added bonus; by monitoring which products receive the most votes, easily done inside messenger, you can gain valuable insights into the items that are worth promoting more...

There you have it 6 great ways of why you must have the capability of wish lists in store! So much opportunity to connect with customers and prospects!

Should you wish to know more and make your customers wish lists come true then please pm 💬 Albert... through the send message button or this messenger link - m.me/ECommMarketingthatWorks

15/05/2021

What do you need your consumer to do when they see your ad in the FB newsfeed?

1. You need them to stop scrolling...

2. You need them to engage...

3. You need them to take the desired action...

If you can't get them to do that, then your ad creative is not doing it's job!

Sounds simple... but so many ads miss out on all three...

05/05/2021

The Landing Page! 🧐

Something to consider, instead of a landing page, rather do an ad into messenger (automated)! We all know FB hate sending people off FB to a LP!

With a messenger path as soon as the person enters (subscribe) their name, surname and gender is known. FB also assigns them an userid.

With a few conversational 💬 questions later, like what's your email (pre-populated) and what's your phone # (pre-populated) you can be ahead of any LP.

So even if they left and you only have their full name, gender and userid then you are still way ahead. You now also have an open conversation. 💬

You have 24hours to send that person anything you like and after 24hours you are allowed to insert directly an ad with anything you like into that open conversation. Obviously keep the conversation going and not promo upon promo.

Or by using that userid you are now able to show them anything in their feed you like through ads, be conversational. Being pixelled, but better!

Three lists in one (omni-channel), messenger (IGDM and WA to follow soon), email and sms. Personal undivided attention.

Try that with a LP. And this will beat the IOS update.