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Adbot is South Africa's award-winning AI for Google Ads campaign management. 100% better results at 72% less than traditional agencies, trusted by 2,000+ businesses.

31/07/2026

All month we showed you how to run Google Ads properly. These are the things that Adbot does for you.

* Updates your keywords so you show up for short searches and the longer questions people now ask.
* Fills in Google's AI Brief so the AI knows what to say, who to reach and which searches to chase.
* Reviews your search terms and adds negative keywords. Every day, not every quarter.
* Keeps your website read correctly so the AI pulls the right pages and the right messaging.
* Sets up your conversion tracking so Google optimises toward real business, not button clicks.
* Controls what the AI writes with text guidelines, so your ads stay on-brand and compliant.
* Adjusts your bids, paces your budget, protects your Quality Score.
* Runs the deep audits. Tracking, attribution, structure, competitors.

That's roughly 25 hours a week. Every week. On one channel.

Adbot does all of it. Automatically. Every single day.
You keep working on the strategy. Your Adbot does the grind.

Setup in under 5 minutes. Sign up today at adbot.co.za today

30/07/2026

Google's AI now writes your ad copy. But don't stress you have more controll than you think. Text guidelines control what it's allowed to say. Without them, the AI will make claims you'd never approve.
Remember it uses your webiste as a source of truth so make sure your website is up todate.

Here's how to set it up:
- Open your Google Ads account.
- Click on Campaign Settings.
- Click on Text Guidelines (words and terms the AI must never use).
- Add messaging restrictions (claims it can't make, like discounts you don't run).
- Add URL exclusion (add the landing pages that you don't want the AI to use).
- Review the generated assets weekly and add what's off-brand to your list.

This is essential if you're in a regulated industry.

Alternatively, Adbot can keep your ad copy on-brand for you.
Sign up to adbot.co.za today

Google says a well-optimised campaign needs around 25 hours a week. Here's where those hours actually go:Search terms re...
29/07/2026

Google says a well-optimised campaign needs around 25 hours a week. Here's where those hours actually go:

Search terms report. Around 3 hours.
Every week you comb through what people actually typed to trigger your ads. On a busy account that's hundreds of terms to read, judge and action.

Negative keywords. Around 2 hours.
Every wasteful search you flagged gets added to a block list, grouped and applied across the right campaigns. Miss a week and the leak keeps running.

Bid adjustments. Around 4 hours.
You check which keywords, locations, times of day and devices convert, then move budget toward the winners and pull it from the losers. Multiply that across every campaign.

Budget pacing. Around 2 hours.
You watch daily that you're not overspending by the 20th or underspending and leaving reach on the table.

Ad copy testing. Around 5 hours.
Day 1 you write and load the new variations. Day 4 you check the numbers. Test 5 ads properly and that's writing, loading, monitoring and calling each winner. It adds up fast.

Quality Score checks. Around 3 hours.
You review ad relevance and landing page experience across your keywords, because a low score means you pay more for the same click.

Monthly deep dives, averaged out. Around 6 hours a week.
Conversion tracking audits. Attribution reviews. Account structure. Competitor movement.

That's your 25 hours. Every week. On one channel.

Most Business Owners or don't have this time.
Most marketing managers are doing this on top of five other jobs.

So just use Adbot and it does all of it. Every single day.
Sign up today at adbot.co.za

29/07/2026

All month we showed you how to run Google Ads properly. These are the things that Adbot does for you.

* Updates your keywords so you show up for short searches and the longer questions people now ask.
* Fills in Google's AI Brief so the AI knows what to say, who to reach and which searches to chase.
* Reviews your search terms and adds negative keywords. Every day, not every quarter.
* Keeps your website read correctly so the AI pulls the right pages and the right messaging.
* Sets up your conversion tracking so Google optimises toward real business, not button clicks.
* Controls what the AI writes with text guidelines, so your ads stay on-brand and compliant.
* Adjusts your bids, paces your budget, protects your Quality Score.
* Runs the deep audits. Tracking, attribution, structure, competitors.

That's roughly 25 hours a week. Every week. On one channel.

Adbot does all of it for you. Automatically. Every single day.
You keep working on the strategy. Your Adbot does the grind.

Setup in under 5 minutes. Sign up today at adbot.co.za

Google AI writes your ads using your website. Outdated website, outdated ads!Google AI sends people to whichever page Go...
23/07/2026

Google AI writes your ads using your website. Outdated website, outdated ads!

Google AI sends people to whichever page Google thinks fits their search. If your pricing page says 2024, that's what people see.

Scan your website here https://url-uncover-fix.lovable.app

Google just gave you a direct line to its AI. Most marketers and business ownerrs haven't filled it in.It's called AI Br...
23/07/2026

Google just gave you a direct line to its AI. Most marketers and business ownerrs haven't filled it in.

It's called AI Brief. You tell Google's AI in plain language what your ads should say, which searches to capture, what URLs to use and who you want to reach.

Swipe to see how to find it.

Skip this and Google's AI will create it's own creation which can be spaghetti hands. Also guessing costs you money.

Or you could just use Adbot, it briefs Google's AI for you. Sign up today at adbot.co.za

22/07/2026

Your keywords are stuck in 2020. Searches have changed.

"Ice cream store near me" and "what is the best ice cream store in Cape Town Northern suburbs" give you two very different results.

The short keyword gets a straight answer. A map. A list. Exactly what was asked.
The longer one gets AI's interpretation. Google reads the question, forms an opinion, and recommends.

Your customers search both ways now. Your keywords need to cover both.

Here's how:
Keep your short keywords (they catch the direct searches)
Take your top 10 and rewrite each as the answers. Make sure the answer is also on your website.
Add the questions as phrase match alongside your existing keywords
Watch which version converts better
Long questions give you a foot in the door. Short keywords convert. You want to show up in both.

Or just use Adbot. Sign up today https://adbot.co.za/

14/07/2026

Business Owners: Google expects a budget of R6,000. Most business owners only have R2,500.

That gap between what tech giants expect and what business owners can actually afford is exactly why Adbot exists.

You shouldn't need a big budget to get real results from Google Ads.

Setup in under 5 minutes.
Sign up today: https://adbot.co.za/sme

Start Q3 on a high. Sign up to Adbot https://adbot.co.za/marketersAdbot optimises your Google Ads every single day. Real...
09/07/2026

Start Q3 on a high. Sign up to Adbot https://adbot.co.za/marketers

Adbot optimises your Google Ads every single day. Real numbers. Real conversions. Real proof of what's working.

Walk into your next quarterly review with data, not explanations.

09/07/2026

Be like Lebo and start Q3 on a high. Book a demo here https://adbot.zohobookings.com/ #/lebosocial

Your boss is reflecting on Q2. You know what that voice note means. Vague feedback. No specifics. And somehow it's your job to fix. Because you always do.

Get Adbot running before Q3 starts. The AI optimises your Google Ads every single day. Real numbers. Real conversions. Real proof of what's working.

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INNOVATION CITY DARTER STUDIO LONGKLOOF DARTERS ROAD Gardens
Cape Town Southern Suburbs
8005

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