Alaking Creatives

Alaking Creatives Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Alaking Creatives, Marketing Agency, 3 Morningford Road, F3 Lalapanzi, Cape Town.

Our aim here at Alaking Creatives is to ensure that any small- and medium-sized enterprise is able to provide the South African market with a holistic e-Commerce experience that’s built on trust.

You might not be happy with us, but we believe that you should be paying influencers in cash and products, not just prod...
27/10/2021

You might not be happy with us, but we believe that you should be paying influencers in cash and products, not just products.

The time and effort that goes into creating content and building a community should not be taken for granted. Plus, incentivising your influencers might encourage them to create better content for your brand.

Sure, some influencers will be happy to to accept products as payment, but we encourage that this not be the norm!

22/10/2021

Take your e-Commerce business to the next level by leveraging influencer marketing.

If you've ever looked into the number of followers behind each influencer type, you'll find that different blogs share d...
20/10/2021

If you've ever looked into the number of followers behind each influencer type, you'll find that different blogs share different numbers, and it can get very confusing!

And Alaking Creatives (without adding tho the confusion) would like to create their own rules for what we consider nano- and micro-influencers!

Nano-influencers are individuals between 500 and 2000 followers. They're very niche and often share content around a specific topic. They also have a more intimate relationship with their audience, and their audience come to them for advice.

Micro-influencers are individuals between 2000 and 10 000 followers. They often share lifestyle content, based on varying topics from fashion to beauty to travel and everything else in between. Their audience aspires to be like them, and go to them for inspiration on what's trending.

These are the 2 groups of people we train and can help you connect with for your brand. Who you choose to work with depends on your business objectives.

Whenever working with people, you have to leave room for error and understand that mistakes may happen.But, it's also im...
19/10/2021

Whenever working with people, you have to leave room for error and understand that mistakes may happen.

But, it's also important before working together, you make it clear what you expect form an influencer and what you simply can't tolerate.

If an influencer does mess up, and it's something that's clearly stated in the contract, you may deal with it exactly as stipulated in the contract. If it's not written down, you have to decide if it's a mistake that didn't negatively impact your reputation, and if you and your audience can move passed it.

If it did put your brand in a negative light, you have to do some PR damage control, explain that the influencer didn't act under your instruction. If required, you can find a way to terminate the contract.

15/10/2021

A lot of brand misunderstand influencer marketing and don't know how to leverage influencers correctly within their marketing strategy.

If you're interested in influencer marketing but have no clue where to start, visit our website and we'll show you how.

Of course the first thing you'll look for before signing on a new influencer is whether they're getting engagement on th...
12/10/2021

Of course the first thing you'll look for before signing on a new influencer is whether they're getting engagement on their posts.

The average engagement rate of micro-influencers is between 1% and 3%. This is considered the norm, and anything above 3% is viewed as high engagement.

But, you also have to make sure the influencer you bring on has the same values as you. Not just in terms of the niche and content they produce, but also in terms of their behaviour(s).

Make sure you discuss this upfront with your influencers, so they understand if at anytime while working with you they don't adhere to your values, their contract will be terminated.

Over the past couple of years, once-off deals have been the preferred method of working with influencers, for most brand...
11/10/2021

Over the past couple of years, once-off deals have been the preferred method of working with influencers, for most brands.

Recently, a lot of these brands are seeing the benefits of signing long-term contracts and working with the same influencer(s) on multiple campaigns over several months.

At Alaking Creatives, we prefer the latter as well. We've come to understand that consumers don't necessarily see an influencer with a products once, and run to the store (or website) to go buy the item- unless there's urgency involved of course (like a big sale).

But typically, they need to see the product being promoted constantly, over a number of months through a number of different content, they have to budget for it or at least make the emotional reasoning as to why they need to buy it.

If at all possible, sign 3 month contracts with your influencer(s), and watch how your relationship and brand grows. If you like the results, perhaps you may extend the contract. If you don't get the results you're looking for, then you may terminate the contract and look for someone new.

08/10/2021

We've made enormous changes to Alaking Creatives in the past couple of months. If you've been following us for a while, we'd first like to apologize for the long silence, and secondly mention that we will continue with providing helpful marketing content through this platform.

Although the marketing tips we'll now be sharing will be intended for e-Commerce businesses, a lot of what we share can be applied to any business (the fundamentals of marketing are cross-functional).

Feel free to engage on this page, leave comments, ask questions, and if you need assistance with your online store, reach out to: [email protected]

How you present your podcast is up to you. Whether you do a monologue-style or interview-style podcast, depends on your ...
18/06/2021

How you present your podcast is up to you. Whether you do a monologue-style or interview-style podcast, depends on your goals and objectives. However, viewers tend to enjoy interviews better. So, here are a few tips on how to do the best interview-style podcasts:
1. Ask your guest for a brief bio, and introduce them fully at the beginning of the show
2. Have a chat before you start recording, so you can both warm up to each other.
3. Be genuinely interested in your guest, don't make the conversation about you.
4. Prepare questions upfront, but remember to ask follow-up questions as well as you go through the interview.
5. Remember to think about your audience and the types of questions they would also like answered.

Bonus Tip: regardless of the podcast style, always make sure the tech works flawlessly. Just relax, and have some fun and refreshments.

16/06/2021

If you're new to the podcasting game, here are my personal tips on how to present yourself. Let me know in the comments, what else you would add to this list.

Address

3 Morningford Road, F3 Lalapanzi
Cape Town

Telephone

+27671661855

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