Tindabox

Tindabox Online advertising packages ideal for small businesses wishing to to generate business online. We ma

If you’re selling products online, you probably know that you need good online advertising, but did you know that you wo...
13/06/2021

If you’re selling products online, you probably know that you need good online advertising, but did you know that you won’t get the most out of the ads without a high converting landing page or e-commerce store?

Conversion rate (the percentage of people who buy, having visited the site) is a very important metric too look at, and small increases in conversion rate can result in big returns.

To optimise conversion rate, you need to look at how it is composed. According to the Mark and Ian Hammersley in their acclaimed book Ultimate Guide To E-commerce – 7 Unexpected KPIs: “11% of visitors will add a product to their basket. Of that 11%, 55% will proceed to checkout. Of that 55%, 84% will place an order.”

So, with Enhanced Ecommerce tracking for Google Analytics installed on your website, you can dig into these three metrics.
If your add to cart percentage is much lower that 11% - look at how you can make your landing pages more appealing, and provide more variety, highlighting your best sellers. Remember most of your landings are probably on product and category pages, so they might miss special offers and benefits featured on your home page.

A low checkout rate could mean that people are finding better value at your competitors, so you need to look at offers and pricing.

A low purchase rate could mean an issue with your payment or shopping methods.

By analysing each of these metrics you can move the dial on your conversion rate and ensure you get the best return on your ad spend.

Will the new iOS14 update for iPhone affect your advertising?Yes, most probably.The new update has been welcomed by many...
15/04/2021

Will the new iOS14 update for iPhone affect your advertising?

Yes, most probably.

The new update has been welcomed by many for its improvements to privacy, as it requires users to opt in to be tracked by ad servers such as the Facebook Ad server. If you don’t opt in, you don’t get tracked.

This will have an impact on your ads in two main ways: 1 it will be harder to display ads to people who have already expressed interest your products by visiting a web page or adding a product to a basket and 2. It will inhibit the way ad servers can learn about the type of people who are interested in your products, which normally allows them to target those who are most likely to be interested in buying.

Facebook has come out strongly against the update, slamming Apple for what it says are anti-competitive practices, and saying that will decrease the relevance and usefulness of ads that people see. Apple has responded by saying that the anti-tracking feature isn’t designed to prevent advertising but is way of encouraging advertising that respects user privacy on the same level as it says Apple does. But Facebook says the update will hurt small businesses most and has been preparing advertisers and its platform with ways to continue advertising well.

So what should you do?

Firstly, you must make sure that your ad agency has prepared your Facebook tracking pixel for the update. Your domain name needs to be verified and the pixel event priority set. This will allow Facebook’s Event Aggregation tool to still gather some useful data for targeting purposes.

And secondly you need to place emphasis on you first party data. This is your database of customers, and people who are interested in your offering. This can be used very effectively for targeting and these “custom audiences” and “lookalike audiences” are now essential for Facebook advertising.

Now more than ever we need to be surfacing useful and relevant content to our audiences and building a relationship with them to the point where they are happy to supply us with their contact information in exchange for useful information and benefits.

The update’s release date has not been announced, but it is believed to be imminent, possibly before the end of April, so now is the time to act.

Text based imagery on your social media pages is okay! The rule of thumb always used to be that you had to have a strong...
17/03/2021

Text based imagery on your social media pages is okay!

The rule of thumb always used to be that you had to have a strong photograph with everything you post on your brand's social media. Turns out - that's no so!

On it's Instagram account, the highly successful Refinery29, an entertainment website focused on young women, went from 41% text-based posts to 72% last year.

It's one of the reasons Facebook axed its ‘20% rule’, which
historically penalised ads for including text that took up more than 20% of an image.

What we've learned from the spike in desire for long-form informative content is that your headline is more important than your image - make it informative, compelling and pique your audiences curiosity.

"68% of people don’t think brands or companies share interesting content."*The latest Hootsuite SocialTrends 2021 report...
15/03/2021

"68% of people don’t think brands or companies share interesting content."*

The latest Hootsuite SocialTrends 2021 report describes an interesting view of Social Media trends throughout the pandemic.

There was a tendency for brands to jump in and take advantage of the surge in activity in the early days of lockdowns, resulting in a wave of wanna-be campaigns that were pretty much indistinguishable from each other. The smart ones stood back a bit and listened, and when the time was right, came into the conversations with much-needed moments of levity and fun.

This reflects the importance of providing interesting and valuable content, and to avoid the temptation of just pushing product.

According to GlobalWebIndex: "On average, 32% of all key demographics (Gen Z, millennials, Gen X, and baby boomers) say “finding funny or entertaining content” is their main reason for using social media.

We need to put entertaining and engaging with our audience above selling our products, and if we do that we will build the relationship and trust that will the open door to much higher sales performance.

* Jessica Liu, Forrester

How do you know if your ads are working?The most important number you need to look at is Return On Ad Spend or ROAS. Sim...
12/03/2021

How do you know if your ads are working?

The most important number you need to look at is Return On Ad Spend or ROAS. Simply divide the revenue generated from your ads by the amount you spent, this is usually expressed as a percentage or sometimes as a ratio.

A good ROAS for a service industry is around 400% and above, but for product sales you need more.

A good way to understand your ROAS is by looking at your business plan. What percentage of your total revenue budget did you want to spend on marketing? If it's it 15% then your ROAS needs to be 650%. If your margins are thinner and you can only spend 8% of your budget on ads, then you need to achieve a 1200% ROAS.

Setting an ROAS target is the first and most important you need to do when embarking on an online ad campaign.

South African's are spending over THREE HOURS a day using Social Media!
12/03/2021

South African's are spending over THREE HOURS a day using Social Media!

Advertisers are turning more and more to Instagram. MORE THAN HALF OF ALL BUSINESSES surveyed by Hootsuite are planning ...
12/03/2021

Advertisers are turning more and more to Instagram. MORE THAN HALF OF ALL BUSINESSES surveyed by Hootsuite are planning to increase their Instagram budget, and almost half are planning to do the same for Facebook, YouTube, and LinkedIn.

The beauty of the Facebook Ad system is that it allows us to seamlessly place ads in both Facebook and Instagram at the same time, and tailor them specifically for each channel.

On many of our accounts we're getting better costs per lead on Instagram than we are on Facebook.

12/03/2021

Introducing Tindabox! With 40 collective years of experience in advertising and online marketing, Sean and Damian are bringing big agency online advertising techniques to smaller businesses. If you're looking to start advertising online, or are looking to better performance without spending a fortune on agency fees, then we have a solution for you.

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