Add One Egg Media

16/07/2022

Via https://www.linkedin.com/in/eshleyner/
off his Linked In page:

You can’t force it:

Copywriting should not create demand. (It can but it shouldn’t.) Because creating demand for an unwanted—or worse, unneeded—product is boundlessly difficult: you’re going against the current.
“Copywriters don’t create demand,” said internet marketing pioneer, Ken McCarthy, “we channel existing demand.”

We do this because, simply put, advertising to a proven need is easier: you’re going with the flow.

“We’re not paddling,” Ken said, “we’re sailing. We put up our sails and let the wind take us.”



yeh?"

View Eddie Shleyner 🇺🇦’s profile on LinkedIn, the world’s largest professional community. Eddie has 19 jobs listed on their profile. See the complete profile on LinkedIn and discover Eddie’s connections and jobs at similar companies.

10/11/2021

Great read:

This is one of a few questions I got about mondegreens after I mentioned them in a recent episode about the p**p emoji. “Hi, Mignon. This is J.T. Morris from Evergreen, Texas. I'm a huge fan of Grammar Girl, and I just listened to the episode today in which you had a segment about an eggc

02/09/2021

When in doubt, call on the egg heads. Or call in the egg heads. Heck, call us up if need be. Choose your preposition, we'll do the rest. 😉🥚🍳

30/08/2021

20/08/2021

In the 1950s, Betty Crocker put her name to the world’s first instant cake mix, a combination of dry ingredients to which one simply added water and ‘hey presto” you had batter ready to bake.
The only problem was, housewives weren’t buying. But why? Aunt Betty approached Edward Bernays to do consumer testing and find out.
What he discovered was housewives felt too guilty to use instant cake mix because it seemed to make the process too easy and made them feel like they weren’t being good wives and moms by taking a shortcut.
Ed told Betty to write ‘"add one egg” on the back of the box.
The next thing you know? The product began to fly off the shelves.
And that’s kind of what we aim to do for our clients.

10/08/2021

We are eggstatic (and yes, you can expect this bad pun to be oft-repeated) to announce the launch of our freshly-hatched website: https://www.add1egg.co.za/
Take a gander and pop us a mail or Whatsapp message if you need some guidance on affordable ways to develop and roll out a targeted content strategy.
Let's cook up the perfect recipe for your brand.