BIAS SEO

09/01/2023

https://www.behance.net/gallery/160842303/MM-Projects-Web-Design-Project

Web design project for a construction client. Let the SEO begin!

If you need a website or SEO services please contact Bias SEO.
https://biasseo.co.za/
[email protected]

SEO Cape Town - BIAS SEO is an SEO agency based in Cape Town that services businesses in the local area. We specialise in Search Engine Optimisation.

03/06/2022

Here is my problem with SEO packages and why it is problematic for business owners.

It is a standardised approach to a problem that isn't or shouldn't be standardised. SEO isn't a one size fits all digital marketing strategy.

Every single search query you would like to rank for, has a different search volume (the amount of searches per month) and a different search difficulty (how difficult is it to rank for the query). Some search queries don't hold any commercial intent and some do.

Even seemingly similar search phrases may have different search results in the Maps and Organic Results. A standardised SEO approach may help but unfortunately, may not be enough of a specific approach to solve the clients problems.

As time goes on, Google expects "more" and "better" from businesses. More content, better content, more links and better quality links. The list goes on and on.

As they require more and more, the business needs to be prepared to spend more and the SEO specialist needs to do more in order to not only achieve the desired results but maintain them.

A few tweaks to your GMB/GBP or On-page optimisation isn't going to give you long-term sustainable results.

I think the idea of packages needs to be scraped and an approach to "how do we solve this problem" needs to be addressed.

Let's solve businesses problems shall we.

18/02/2022

What are Social Signals?

A great definition by https://www.bigcommerce.com/
Definition: Social signals refer to a webpage's collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks.

This is why we put an emphasis on using social media to get traffic to your website and boost your rankings. The more your content is shared, the more it gets eye balls to your website.
A good method of doing this is having a Call To Action on the social media post linking back to your website. Like below😀

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

14/02/2022

What is keyword research?

Keyword research is a method of research that researches various search queries that a user inputs into Google to try and find your product or service. An SEO tool can pull all this data together.
This helps us understand the user and "the way" they are searching for the item or service you are selling. This goes back to search intent.

Keyword research also tells us how difficult the keyword is to rank for and more than likely what we will need to do in order to achieve those goals.

Sometimes the most random search query is the one your clients use.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

11/02/2022

What is Domain Authority?

A domain authority is a metric that was developed by the team at MOZ.
MOZ is an SEO tool that helps the user perform Search Engine Optimisation.

The idea is that if a website has a higher domain authority - it is an indication that the site is more trustworthy in Google's eyes. The more trustworthy, the better your rankings should be.

An easy way to check your DA is to download the MOZ bar Chrome extension.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

07/02/2022

What is search intent?

Search intent has everything to do with the reasons behind the person doing the Google search.
Let's breakdown two searches quickly:
Black high heels
vs
Black suede 6 inch high heels from (insert brand and store name), model number, for sale, near me and open until 6pm tonight.

The first option is very vague - what is the intention behind this search? is it for general information on what are they? is it that the person is looking to buy this product? where is the product in to relation to where they are living etc.

The second example is very specific. You can tell the person needs the shoes and is in a hurry to buy them.

This is one example of the differences in search intent. It applies to every business out there.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

03/02/2022

A Google penalty is also sometimes called a manual penalty.

A direct quote from SEMRush explains it the best.
"A Google Penalty is a negative effect inflicted on a website's rankings based on updates made to Google's search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or keyword-stuffing."

Taking a careful approach to this can ensure you reduce your chances of getting a penalty. Suspicious links can be bought backlinks or guest posts for example. This is a blackhat technique mentioned in the Google webmaster guidelines. Keyword stuffing is an overzealous approach to adding the numerous keywords into your websites content.

It is never a good idea to do any of this. some of these changes can be relatively easily fixed but you should exercise caution as to who is doing your SEO work if that is happening.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

31/01/2022

How often are search engine algorithms updated or changing?

Search Engine Journal published a post saying that "Most experts estimate that Google changes its search algorithm around 500 to 600 times each year. That's somewhere between once and twice each day."

That is a rather large amount of changes. How does it impact the business owner?
It doesn't really affect anyone, if you are constantly tweaking sites within Googles webmaster guidelines and are always serving the most relevant and complete piece of information to your searcher you should have no issues. The only time you will have issues is if you try to "beat the algorithm" and perform grey and blackhat techniques.

This is never advised for anyone.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

27/01/2022

Why you should continue with SEO after ranking?

SEO is consistently evolving and is always a competitive space to compete in.
Think about it. If you knock your competitor off their top spot, they are going to do everything they can to get back up to their original spot.

The process is long term and ongoing.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za

24/01/2022

How long does it take to rank organically in Google.

This is a frequent question that we get asked.
The answer is who knows!

Please understand that there are many factors that decide whether your website will rank in Google or not. The time part of this equation is usually related to how fast you can acquire backlinks. Building backlinks can help your site when it is done in a correct manner and is inline with Google's guidelines. For a frame of reference, it can be anywhere between 6 months or even longer than that.

All in all, this is an ongoing process that needs to continuously evolve.

If you are in need of a boost in your organic Google rankings, please contact us.
We are more than willing to help you out.
[email protected]
https://biasseo.co.za