21/11/2025
Thandana is a love letter to South Africa.
From colour and character, to each meticulously designed and detailed product - Thandana was created to carry us all through life with love, joy and spontaneity.
Closest to the heart is the mission to support us through all of life’s experiences - not just the uplifting moments, but every phase of the diverse journey of life.
duck.swim .biggies and from Lovesong helped define the brand strategy and positioning, which guided the sense of warmth, openness and realness that was woven into the refreshed visual identity.
speaks to you as a friend - honestly, kindly and playfully. Because a bag should hold more than your stuff. It should hold space for your whole story.
Thandana.
Carry your life with love.