14/04/2026
I have been feeling some kind of way lately…
Related to what, you may ask?
Design? Marketing?
Well… all of it, really.
I keep seeing posts about the same topic — “washed-out design with AI”! Then I look at ads and flyers… all the same layout, same plan, same look.
Why are we all repeating the same things? Same topics, same designs? Have we all become uncreative? Honestly, it feels like we have. Everyone complains about the same problems, yet I’m still waiting to see a truly creative take on it. Even the discussions feel washed out. If you don’t see it, you might be part of the problem.
It’s frustrating seeing the same “AI is not creative” and “designers are more human” conversations over and over. The truth is… even we are guilty of this.
So what’s next? What changes the direction of all this repetition?
Easy, right?
“We’re using AI wrong.”
But again… same topic.
So here’s a different thought:
What if you take AI away?
Take away the design tools, the quick prompts, the easy shortcuts.
Go back to where it started — a pen and paper. A mind and a minute to yourself. When last did you sit down and create something without tools?
Exactly.
We’ve missed the core of design — the human mind. It’s more complex and creative than any AI. After all, people created AI to speed things up. But in doing that, we’ve lost our own creativity.
Design has become repetitive. Logos follow the same patterns. Ads follow the same formulas. It’s become so predictable that AI can now replicate it.
So be creative. Be new. Be different.
Don’t just rinse and repeat.
The brands that stand out are the ones that break the pattern — not follow it.
We are more than machines.
Break the box. Design a new one. Build something completely different.
Fail. Try again.
That’s where real uniqueness comes from.