Newdef - Digital Marketing

Newdef - Digital Marketing Our Digital Marketing Lead Generation strategy will help you:-

* Generate more customers, and more importantly
* Do so cost-effectively

NewDef Professional Photography - weddings, lifestyle, business. Visit our beauty page for make-up, nails, lash extensions & hair. Visit our baobei photography page for baby, newborn, toddler and maternity photography.

Beyond Covid-19 lies turbulence, change and opportunity. South Africans must insist on innovative solutions and new poli...
11/05/2020

Beyond Covid-19 lies turbulence, change and opportunity.

South Africans must insist on innovative solutions and new policies to ensure that when the country emerges from this governance and economic crises, it does so not only aware of the country’s weaknesses, but also primed to effect the necessary changes, writes Pieter du Toit of News24.

With this in mind I had to look at my business through different eyes or be lost in the past. Prior to lockdown I was consulting to a broad base of clients, from Bankers, Event Managers, Artists, Guesthouse Owner’s, Estate Agents, Lawyers, Fast Food Franchisees, Vehicle Fitment Centres, etc..

Upon entering lockdown, it felt something a little like the “Flash” running so fast that time seemed to stand still. It took me the best part of lockdown to wriggle myself out of that vacuum and realise that business would never be the same again.

I could either succumb to wishful thinking or remodel my business & marketing strategies to adapt to the “New Normal”, I chose to remodel. Albert Einstein’s telling observation is as prevalent today as it was then, “We cannot solve our problems with the same thinking we used to create them.

The truth is, Covid-19 lock down has placed an equal amount of pressure on your finances as it has on your customer’s finances, which in itself should prompt you to relook at your business & marketing strategies.

To assist you to rethink your business & marketing strategies we are offering our services at a rebate. CLICK

https://www.subscribepage.com/r2n3v3

Or copy and paste in your browser.

04/05/2020

By now we all know that normal is over, "New Normal" is the new buzz word.

During this period all businesses have sufferred tremendously. The pandemic has become the biggest economic shock since World War II, as governments worldwide order social isolation measures, shutting down businesses and having people work from home to slow the spread of the virus.

Reshaping your business model is no loger a luxury, it is a necessary survival tool. That is why we have broadend our services to include a specialist SME Business Strategist.

So call us, our Consulting Service is here to help you get back on your feet.

WhatsApp: 0732640226
Email: [email protected]

WILL THE PANDEMIC CHANGE YOUR CUSTOMER'S DEMAND?Your marketing strategy will likely need an update if the market shifts,...
24/04/2020

WILL THE PANDEMIC CHANGE YOUR CUSTOMER'S DEMAND?

Your marketing strategy will likely need an update if the market shifts, and this pandemic has really shifted the markets.

The idea about any level of normalcy at the end of this month is utterly absurb. Normal is dead. Let that sink in. But hope is very much alive!

So, changing or adjusting marketing strategies typically involves analyzing your current marketing practices and determining where and when adjustments are required, two key areas to look at are:-

A. FINANCIAL INDICATORS

• Examine how your marketing strategy is affecting your key performance indicators. Look at revenue, sales and other metrics.

• If sales are down or customer satisfaction lags, conduct focus groups or surveys to get more information.

• Changing customer requirements could dictate major marketing restructuring by your company in order to remain competitive.

B. TARGET MARKET

• Determine whether you are reaching the right target audience for that particular product or service, and for the record, it's not everyone.

• Take into account your industry, niche, target market and content to share.

• If you not reaching your target audience, you wasting precious revenue.

Reach out to us, we can help.

Walter, Alexa & Marie
NEWDEF - Digital Marketing Team

TIPS FOR YOUR TARGET CUSTOMERS!Instead of selling a service or discounting a product, why not pose a Question and provid...
23/04/2020

TIPS FOR YOUR TARGET CUSTOMERS!

Instead of selling a service or discounting a product, why not pose a Question and provide a Short answer that would benefit your customers, e.g.

Q: How do I care for my nails?

A:

• Keep your hands very clean
• Be gentle on your nails
• Clip your nails regularly
• Prioritize nail health over length
• Always keep a nailfile on hand
• Don't forget to take care of your nail tools, too
• Leave your cuticles alone
• Protect your nails with a base coat

Walter, Alexa & Marie
NEWDEF - Digital Marketing Team

ARE YOU HITTING THE RIGHT SPOT. I guess the question I'm asking is, "Are we connecting with the right people?"We spend a...
21/04/2020

ARE YOU HITTING THE RIGHT SPOT.

I guess the question I'm asking is, "Are we connecting with the right people?"

We spend a fortune on marketing royalties, post design and ads for social media, but rarely analyse the results. So, my suggestion is, do yourself a favour, go and analyse your results, if you honestly can say that your marketing spent justifies the number of paid clients generated through these activities, then awesome, click away.

If not, you are invited to our live, FREE online session where we'll discuss, "How To Determine Your Ideal Customer."

To reserve your seat please click or copy and paste the link below in your browser, details of the live event and the online conference call platform will be emailed.

https://www.subscribepage.com/k7g0f6

PS. Please forward the post and link to someone you think would benefit from our online discussion. We can accommodate up to 200 guests.

Thanking you,
Walter, Alexa & Marie
NEWDEF - Digital Marketing Team

During and after these trying times, may"The LORD make His face shine upon you, And be gracious to you; The LORD lift up...
19/04/2020

During and after these trying times, may

"The LORD make His face shine upon you, And be gracious to you; The LORD lift up His countenance upon you, And give you peace".

By: Neal SchafferThe Question: Should I continue to promote my business on social media? How?The current pandemic is mak...
17/04/2020

By: Neal Schaffer

The Question: Should I continue to promote my business on social media? How?

The current pandemic is making us question everything we do both as people and for business. However, regardless of what’s thrown our way, we and our businesses always need to fight to survive.

Therefore, I have told my clients to continue to promote their business on social media as normal. Most businesses outside of a few industries like travel or hospitality are still operating normally. As long as that’s the case, you’re missing out on opportunities if you’re not promoting your business on social media.

With a recession undoubtedly about to hit us, as well as competing with ongoing conversations about the pandemic and its effects, the ROI of those promotions may go down.

To build long-term trust with potential clients so your business can thrive once everything gets back to normal, it’s critical that you don’t simply pull the plug and instead hold the course.

You probably want to do a sanity check and ensure that your promotions are as compassionate and empathetic as possible in light of what we’re going through.

Perhaps make the content more educational or offer special help if you can afford to.

Walter, Alexa & Marie
NEWDEF - Digital Marketing Team

16/04/2020

David Meerman Scott

The Question: Should I continue to promote my business on social media? How?

I think rather than “promote my business,” it’s much better to consider how you can help people in this difficult time. Don’t sell products and services. Instead, think of ways to give back to the community by providing information of value to people via social media.

The Question: Should my social media strategy change? How?

When we can’t meet people face to face, video is an excellent tool. I recommend that social media marketers step up their use of video.

Mirror neurons are a group of cells in the premotor cortex and inferior parietal cortex of our brains. These neurons are fascinating because they not only activate when we perform an action—biting into an apple—they also fire when we observe somebody else performing the same action!

People unconsciously bond with actors and artists and speakers they see on screens and on stage because of mirror neurons. Mirror neurons also help explain why we feel that we “know” movie stars and television personalities. Our brains tell us that we’ve been in their personal space because of the feeling of proximity generated by our seeing them up close on the screen.

The same concepts can be applied to videos. Businesses can use the concept of mirror neurons to build fans by paying close attention to camera placement and how you interact with the camera:
Crop the video so the video presenter appears to be in the viewer’s personal space. Typically, this means placing the camera about 4 feet away or using a lens to make it seem that you’re that close to the camera. When you present, look directly into the camera as much as possible.
. Adopt a friendly and open approach by imagining the camera is a close personal friend.
.. Have an interesting background in the room where you present.

NEWDEF - Digital Marketing Team

15/04/2020

HOW TO TELL IF YOU'VE GOT A GOOD BUSINESS IDEA!

So, you've got an idea for a new business, now you want to know.

1. Is it a good idea?
2. Does it solve the problem your target audience say they have?
3. Is it something people are going to pay money for?

Our blueprint will navigate you through the process of validating your business idea before taking it to the market.
Become one of only 10% of new start-ups that survive beyond the first 18 months.

FREE access to Phase 01 of 04.

Please click or copy and paste the link below in your browser to gain access to Phase 01.

https://online.fliphtml5.com/mdhit/hfwa/

There is never a better time to train and develop yourself and your team than in an economic downturn. There is always a...
14/04/2020

There is never a better time to train and develop yourself and your team than in an economic downturn. There is always an opportunity on the other side, as companies try to recover and right their businesses. The benefits of a down economy accrue to those who are prepared to take advantage of opportunities and who continue taking action.

Right now, we all need to get better at getting better.

If you lack the disciplines of a sales organization, now is the time to put them in place. It’s also time to improve your sales approach, adopting modern processes and methodologies, the ones that will allow you to create and win new opportunities.

Training can be the fuel you use to increase both your activity and your effectiveness, especially when others are hunkering down and waiting for better times.

This point in time can be a jumping-off point for a transformation, or it can be a missed opportunity to hit the reset button and raise your expectations. I am taking this time to reset, rethink, and reimagine my businesses, coming out of this downturn in a better position than I was going into it.

We are offering a free 40 MINUTE ONE-on-ONE CONSULTING AND TRAINING SESSION for the first 10 respondents, with our inhouse business specialist, please email, PM or WhatsApp Walter direct with Promo Code: PREPARINGRECOVERY

Mobile: 0732640226 - Email: [email protected]
T’s & C’s apply...

NO BUSINESS CAN SURVIVE WITHOUT THE:-1. Consistent inflow of new customers, and 2. Upsell and Cross-sell to existing cus...
11/04/2020

NO BUSINESS CAN SURVIVE WITHOUT THE:-

1. Consistent inflow of new customers, and

2. Upsell and Cross-sell to existing customers

How is this even remotely possible when, in particular, franchisees are paying enormous marketing royalties to their franchisors for the production of standardised social media post content, may I add, in most cases of HD quality, just to receive, in most cases between 4 and 12 likes on average to their posts, the majority of which most probably are colleague's, friends and family. ROI is non-existent in this case, in other words you’re spending much more on advertising, indirectly perhaps, than what it is producing in new and existing customer spent. Remember, at this point, that very loyal customer of yours is the one your competitor is trying to win over, and in the cases I know of and have assisted with, are successfully using alternate marketing strategies to achieve this.
In most cases, to the franchisor or marketing agency it's a PR exercise, to you it's survival.

So, if you’re a non-franchised business, you can make decisions about changing your marketing strategies quickly and effectively, but if you’re a franchisee this could be slightly more difficult but not impossible.

Before I expand on the subject of “Digital Marketing Lead Generation” I would love to receive some comments to the above, so please Whatsapp, email or PM me with your response or questions, either way your input would be greatly appreciated.

Blessings,
WALTER GELDENHUYS
Start-up Entrepreneur | Digital Marketer

Address

Settlers Drive, Edgemead
Cape Town
7441

Opening Hours

Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00

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+27732640226

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