Angle Orange

05/05/2023

A well-rounded marketing campaign is essential for boosting trial and driving sales when introducing a new product to the market. This blog explores five tips for blending the best traditional and digital approaches to in-store sampling as part of a comprehensive new product launch campaign.

A well-rounded marketing campaign is essential for boosting trial and driving sales when introducing a new product to the market. One powerful element of such a campaign is in-store sampling, especially when combined with innovative digital strategies. By embracing digital integration, marketers can...

01/07/2022

We’ve firmly entered the second half of 2022 and as we reflect on the last 6 months, there are a few marketing trends we’ve identified that brands should be aware of and look to incorporate into their own strategies.

We’ve firmly entered the second half of 2022 and as we reflect on the last 6 months, there are a few marketing trends we’ve identified that brands should be aware of and look to incorporate into their own strategies. 1. Personalisation Through AI AI has become so sophisticated in recent years, t...

28/06/2022

Recently, our founder Pierre Le Grange was interviewed by MarkLives about the rise of retail media networks. We've extracted some nuggets of wisdom from that article to share with you below.

Recently, our Founder Pierre Le Grange was interviewed by Marklives.com about the rise of retail media networks. We've extracted some nuggets of wisdom from that article to share with you below. To read the full interview click on this link: Full Mark Lives Article 1. They generate and own shopper d...

19/05/2022

Remember summer? Yeah, neither do we. But here's a of our team enjoying the warmer weather in December.

16/05/2022

In their keynote speech delivered last week, Google announced an augmented reality tool known as Scene Exploration. In this article, our founder Pierre Le Grange weighs in on how this could impact the retail space in the future.

In their keynote speech delivered earlier this week, Google announced that among their many new tech rollouts will be an augmented reality tool known as Scene Exploration. This innovation, along with many other use cases, will allow shoppers to pan their Google Lens-equipped phones across a shelf in...

06/05/2022

As shopper marketers, occasions are important because they are one of the few times baskets and budgets expand, and shoppers are willing to look outside their usual categories. Click on the post below to see how retailers are honouring moms and leveraging the occasion to broaden their reach this Mother's Day.

As shopper marketers, occasions are important because they are one of the few times that baskets and budgets expand, and shoppers are willing to look outside their usual categories. With Mother’s Day approaching, we wanted to find out how marketers are celebrating the amazing women who have and co...

25/03/2022

The following people have been randomly selected as the lucky winners of our local banking survey.
Masipa Nakedi recipient of the R3,000 Takealot voucher,
Debooi Sindiswa recipient of the R1,250 Takealot voucher, and Asmal Soraya recipient of the R750 Takealot voucher.
Thank you to everyone who participated, your insights are much appreciated. Keep an eye out for our next survey.

03/03/2022

How does your banking experience in SA compare to other countries? Take our survey to let us know and you could be a winner! Click here https://bit.ly/3K4Kdur

28/02/2022

You can win your share of R5,000 in Takealot shopping vouchers by completing our survey about banking. To enter, click here. https://bit.ly/3K4Kdur

24/02/2022

We at Angle Orange have started a new series where we acknowledge well-executed marketing by various brands in the retail space, and with Easter rapidly approaching, we're narrowing our focus on successful holiday marketing.

We at Angle Orange have started a new series where we acknowledge well-executed marketing by various brands in the retail space, with and with Easter rapidly approaching, we're narrowing our focus on successful holiday marketing. Go into pretty much any shop during certain times of the year [Black F...

23/02/2022

How would you describe your banking experience in SA? Participate in our survey to let us know & you could win your share of R5,000 in Takealot vouchers. To enter, click here https://bit.ly/3K4Kdur

28/01/2022

We at Angle Orange have started a new series where we acknowledge well-executed marketing by various brands in the retail space and we’re kicking it off with Reebok.

We at Angle Orange have started a new series where we acknowledge well-executed marketing by various brands in the retail space and we’re kicking it off with Reebok. Every year during the month of November there’s a weekend where Black Friday and Christmas collide at a marketing intersection of ...