Pulling Power Media

09/06/2026

Great games deserve to have their stories told well. 🎲

Last year, our friends and client Restoration Games came to us with a challenge.

They've built an incredible catalogue of games over the years, but they felt they didn't have enough great footage that really captured what makes these games special.

We were up to the challenge, and so developed the concept and storyboard, then teamed up with our good friends at Vanartist and Sweet meats creative to bring our vision to life, through planning, casting, location scouting, and of course, the big shoot day.

Together, we put together a fun showcase of Restoration's games and the people who love playing them. The Pulling Power creative team then did one last pass to add on some special effects and great music mix & audio post (shoutout to Jeandre Viljoen).

It's never lost on us how lucky we are to do what we do. We get to work with amazing clients, collaborate with incredibly talented people, and spend our days making really cool things.

Huge thanks to Restoration Games for making great games, trusting us with representing them, and to Vanartist for helping bring it all to life in this production!

08/06/2026

DON'T PANIC.🚀 We helped raise more than $1.1M with 6,6K backers for The Ultimate Hitchhiker's Guide to the Galaxy by Douglas Adams.

Working with the great Wraithmarked Creative team for their deluxe edition illustration book Kickstarter campaign!👾

Our team led the paid media marketing strategy and ad creative for the most renowned 5-book trilogy of all time!

So proud of everyone who worked on this phenomenal campaign.

🌌So long, and also a galactic thanks to all the backers!

11/05/2026

Dice Throne went digital, and we helped their Kickstarter campaign raise $642,662 with over 8.8k backers.🎲🔥

We handled their performance marketing for pre-launch & live campaign.

Extremely proud of the entire campaign team! ⚡

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18/04/2026

We helped raise over $27 Million for WeirdCo and CD PROJEKT RED's Cyberpunk TCG on Kickstarter.

We are officially a part of TCG and crowdfunding history (again😉)

Thank-you to the almost 50k backers who came together and were part of something truly incredible. Our team led the paid media marketing strategy, ad creative and ex*****on for this record-breaking campaign which wrapped up yesterday as the highest crowdfunded game ever.

With our passionate and dedicated team, beautiful art, one of our favorite IPs (It's our third time getting to work on Cyberpunk IP 🦾) and a powerful prelaunch insights platform in Launch Oracle, we were well positioned for this one to be huge - but in just the first 30 minutes, even we we-e surprised and realized we were in for the largest game campaign of all time.

Now we celebrate! 🍾

15/04/2026

We are proud to be driving the paid media ads, creatives, and strategy for Brass: Pittsburgh by Roxley Games on Gamefound. ⚡

The campaign has raised more than $8.5 million, and is still rolling full steam ahead thanks to over 30 hours of endgame pledges and counting...

We love a solid reminder of what happens when strong, creative, sharp strategy and a campaign with real momentum all come together. 💥

🟪 https://gamefound.com/en/projects/roxley/brass-pittsburgh

14/04/2026

We helped break a Kickstarter record with Cyberpunk TCG, which is officially the highest-funded game in crowdfunding history.

It continues to break more records and make more.

With only a few days left until the campaign ends, we are all excited to see how far this history-making trading card game on Kickstarter goes.

Head over to our YT Channel for future Pulling Power updates, work, play, and client spotlights. ⚡️

https://www.youtube.com/shorts/2MDNzyFYyTI

We helped Cyberpunk TCG break Kickstarter's Record in 24 hours and is now officially the highest funded game in crowdfunding history! It continues to break m...

20/03/2026

💥Breaking records and making TCG preem history💥

The Cyberpunk TCG Kickstarter campaign got chipped to the nines, breaking the Kickstarter record for the highest-funded TCG campaign!

The record was made in less than 24 hours! ⚡️

Our entire team at Pulling Power Media is incredibly proud that we played a part in the success of this campaign. The collaboration between WeirdCo and CD PROJEKT RED has been incredible. 💜

This campaign is already total nova, chooms! 🌌

27/02/2026

We're going to !

You can catch Kyle and Jesse there sharing their experience and knowledge all of next week.

Kyle will also be joining the Page Layout & Design (M106 - 12:00-12:50 pm) and Sustainable Business (M107 - 2:30-3:50 pm) crowdfunding panels at the Kentucky International Convention Centre.

If you'll be there and want to meet with our team, drop a comment below and we'll get back to you to set something up 💪

25/02/2026

Kickstarter has been such an important part of our story as an agency in the games space. Through crowdfunding we've met and supported the most incredible people and companies bringing their brilliant ideas to life.

Today we’re proud to be joining the Kickstarter Partner Program as a Premier Partner, where we will continue helping creators launch and sustain high-impact crowdfunding campaigns. 🤝

We are proud to be alongside these noteworthy industry contributors and among the first announced as part of the program!

Learn more about the Kickstarter Partners here:
https://lnkd.in/dQPddkU5

10/02/2026

We're hiring! 🚀

We're looking for a talented Paid Media Manager experienced in Google Ads and/or Meta Ads to join our high-calibre team in Cape Town!

This is a chance to bring your exceptional skills to a high performing and growing team with incredible culture. 💪

We get to work with, and market, incredible games and record-breaking crowdfunding campaigns, so there is never a dull moment at PPM. 🎲

If this is what you've been looking for, and you are a value-centered and results-driven addition to any solid team, we want to meet you!

Please note: This is a full time, in-office position.

APPLY NOW: https://www.pullingpowermedia.com/careers/paid-media-manager