09/06/2026
Most teams we speak to are sending three campaigns a month and zero automations.
The gap is not strategy. It is the assumption that automation needs to be complicated to be worth building.
Three flows do most of the work for most programmes:
1. A welcome series that earns trust in the first seven days
2. A re-engagement sequence for subscribers going quiet
3. A post-purchase or post-signup flow that closes the loop
That is it. Three flows running in the background, doing the work your campaigns cannot, without anyone having to touch them every week.
If you are sending campaigns and nothing else, you are leaving the easiest wins on the table.
Full breakdown of all three flows in our new article. Link in comments.
