01/09/2023
Why Small Businesses Encounter Challenges in Achieving Growth: Financial Constraints or Skill Gaps?
With more than a decade of experience in the digital marketing sector, I have served in various roles such as Consultant, Digital Marketing Manager, Marketing Specialist, and Web Designer. During this time, I have managed client accounts catering to both B2B and B2C services, working with startups, SMEs, and established enterprises alike.
Throughout this professional journey, I have observed a recurring trend where established businesses continue to thrive and expand, while startups and SMEs often struggle and, in some cases, face closure. As a digital marketing specialist responsible for some of these accounts, I found myself pondering what we might be overlooking or how we could better support startups and SMEs in avoiding such setbacks.
We conducted various experiments, including fee reductions, reduced initial advertising budgets, and bundled website design packages that integrated marketing services. Despite these efforts, the trend persisted. Nevertheless, my determination to decipher this trend remained unwavering.
My Ureka Moment / Revelation
One day, while en route to the office, I received a call from a client interested in launching an online store. Inquiring about the products they intended to sell, the client disclosed their plan to sell blankets online. Initially, I assumed they had a unique or specialized type of blanket in mind for their ecommerce venture. However, upon further discussion, I learned that they had identified a source for inexpensive blankets in Johannesburg and aimed to sell them online.
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https://www.adsnet.co.za/why-small-businesses-struggle-to-get-off-their-feet-finance-or-skills/
