13/01/2020
Isn’t the illustration the cutest thing you have ever seen?
I have never understood the garish, adolescent imagery on children’s pharmaceutical packaging. It’s something a mother will buy with no influence from her child.
With this in mind I wanted to create a conceptually driven kids range for that appealed to parents by using a softer, more sophisticated illustration that leaves a smile in mind.
“The boost your little one needs”.
Thanks so much for the assist