OleConnect

20/10/2020

We have a team of highly skilled and experienced content marketers working tirelessly behind the scenes, making us leading experts in the field. If you’re looking for a content marketing solution for your business, connect with us and we can help you: bit.ly/3lo8Zt7

16/10/2020

The best thing about having a great boss is working with a leader who’s honest, listens, shows interest and respect, and we’re lucky to have a few of those at Ole!Connect. Here’s to them and all the other great bosses out there.

15/10/2020

When asked, 85% of marketers say that lead generation is a vital element to their digital marketing arsenal, yet only 42% of marketers and business owners actually have a sound lead generation strategy in place. So, what is lead generation marketing really? Read to find out more.

When asked, 85% of marketers say that lead generation is a vital element to their digital marketing arsenal, yet only 42% of marketers and business owners actually have a sound lead generation strategy in place. So, what is lead generation marketing really?

13/10/2020

Rule 1: Everything has changed, change with your customers
Rule 2: Stop calling everybody Millennials

These are just the first in a succinct list of rules and highlights outlined in a white paper from the conference which took place in July with 1200 delegates. Prepared by Caitlin Ferreira, Senior Lecturer in Marketing and Head of Section at the Red & Yellow Creative School of Business and Adjunct L...

12/10/2020

Viewability has been a buzzword in the advertising industry for a number of years now. Clients want their ads to be seen by prospective buyers and agencies have been selling them 'viewability solutions'. Learn more on click fraud and viewability in 2020 from our very own Ad Ops, Daniel Schmidt.

Viewability has been a buzzword in the advertising industry for a number of years now. Clients want their ads to be seen by prospective buyers and agencies have been selling them 'viewability solutions'. It's interesting to note that agencies use demand-side platforms (DSPs) as ad serving tools and....

06/10/2020

Our performance marketing team is trained and geared to enable faster and more measurable results, helping you to generate more qualified leads and improve brand recognition. If you’re looking for effective paid media solutions for your business, connect with us and we can help you.

06/10/2020

Looking for a content marketing solution for your business? As leading experts in the content marketing space, we can help your business attract a better-qualified audience that is more likely to convert into a customer. Connect with us today!

Content marketing has become a familiar term in today’s digital landscape of marketing your brand or business. Whether it’s in the form of a weekly blog post or monthly emailer, most companies are practising content marketing in one form or another. The question is, how do you keep reaching your...

18/09/2020

There are many opinions on the topic of Multi-Touch Attribution Modelling, our Head of Paid Media and Insights, Hillel Chemel, weighs in with his experience:

Ever since I started working in digital marketing I have been hearing people talk about attribution modelling. When I first started out the only way I knew to track conversions was by last-click attribution. It's the easiest way to attribute a sale or lead to be honest… it's also the laziest way. ...

07/09/2020

Follow this guide to ensure you're using the right attribution model for tracking your conversion success.

It’s rarely the case that a visitor finds your site or clicks on an ad and immediately converts into a sale or lead. In most cases, people will visit your site multiple times before converting; they’ll discover your site, return the next week directly and be served a remarketing ad the following...

28/08/2020

Thanks to COVID-19, 2020 has been a year of big change where businesses have needed to adapt fast, but the underlying goals for marketers haven’t fundamentally shifted. Delivering the best brand experience to consumers remains a top priority, but the question on our lips is, what is the best way to achieve this goal?

Thanks to COVID-19, 2020 has been a year of big change where businesses have needed to adapt fast, but the underlying goals for marketers haven’t fundamentally shifted. Delivering the best brand experience to consumers remains a top priority, but the question on our lips is, what is the best way t...

28/08/2020

"We are Google oriented. We use Google’s BigQuery and DataStudio. Why? Because they are the best in the market and are cost-effective. We also use Hevo to integrate different sources into our database."

How long have you been with Ole!Connect and what professional moments have stood out for you during your time here?  

28/08/2020

As pandemic-related shifts in media buying behaviour squeeze brands’ revenue, advertising ROI is more critical than ever. Here are 5 steps that marketers can take to ensure ad spend generates maximum revenue.

As pandemic-related shifts in media buying behaviour squeeze brands’ revenue, advertising ROI is more critical than ever. That said, before corona, marketers have often neglected to take basic measures to strengthen their campaign investments and haven’t comprehensively audited their supply path...