BrandMapp

04/12/2024

BrandMapp 2024: The Data You’ve Been Waiting For

If understanding your customers better is a priority, you’ll want to pay attention. The soon-to-be-released BrandMapp 2024 is packed with fresh insights into South Africa’s top 30% of consumers.

What’s new this year?

Navigating Financial Pressure: We’ve explored how consumers are responding to the rising cost of living, from cutting back on entertainment to relying on loyalty programs for better value.
A Health Check: For the first time, we’re including data on medical aid gap cover and diving deeper into the connections between physical health, mental well-being, and financial security.
Evolving Media Habits: Discover where people connect to free Wi-Fi, how they consume TV and radio content, and what’s changing in print and digital media.
Home Delivery Boom: Sixty60 usage has skyrocketed in just three years. What’s next in this fast-growing space?

BrandMapp 2024 is designed to give businesses and marketers the insights they need to build customer-first strategies.
Stay tuned for the launch and find out how you can get your hands on this game-changing data set.

20/05/2024

If we had a dollar for every time we are asked if loyalty programmes really change behaviour, we'd be nice & wealthy - thank you!

Do loyalty programmes influence consumer behaviour?

Results show that both the economically active and mass market consumers are most heavily influenced by loyalty programmes for their grocery store choice by 78% and 71%, respectively.

This is one of many headline insights about the South African Loyalty landscape featured in the 2023/4 Truth & BrandMapp Loyalty Whitepaper.

Insights are extracted from research delivered by Whyfive and MoyaApp.

Download the digital version: https://truth.co.za/articles/whitepapers/

BrandMapp
MoyaApp

16/05/2024

What really motivates consumers to engage with loyalty programmes?
No. 1 reason for economically active consumers: “I want to be instantly rewarded for my loyalty to a brand,” closely followed by “I like to build up points for big rewards.” What's most intriguing is how many consumers are actually motivated to do both!

This is one of many headline insights about the South African Loyalty landscape featured in the 2023/4 Truth & BrandMapp Loyalty Whitepaper, available now!

Insights are extracted from research delivered by Whyfive and MoyaApp.

Download the digital version: https://truth.co.za/articles/whitepapers/

MoyaApp
BrandMapp

11/08/2023

SPONSORED | WhyFive's BrandMapp insights on the taxpaying population over the past decade reveal that it's not all 'doom and gloom' for SA Inc

07/06/2023

Latest Consumer Insights from BrandMapp - https://mailchi.mp/whyfive.co.za/may-2023-newsletter

13/03/2023

Daily Maverick Webinar Invitation: The SA Blackout Report by BrandMapp.
How are taxpayers dealing with power failures, BrandMapp publishes SA BLACKOUT REPORT -
Register here: https://event.webinarjam.com/register/685/1nzzwfpkg

06/10/2022

It’s not often that Gabi and I attend work functions together but here we are at the Innovate South Africa book launch - Gabi with their Resilience Factory entry and me with our BrandMapp entry. Proud to be included in this amazing publication.



https://lnkd.in/d95mTus4

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It not often that Gabi and I attend work functions together but here we are at the Innovate South Africa book launch - Gabi with their Resilience Factory...

03/10/2022

Webinar RECORDING: SA's Middle-Class & Top-end Consumer: AKA what on earth is happening? - https://mailchi.mp/whyfive.co.za/brandmappwebinar2022_thankyou_1of2-9185117