MullenLowe South Africa

30/03/2026

03/11/2025

The only thing scarier than deadlines? Our dance moves👻🕺🏼💃

15/10/2025

One powerful purpose. Two recent rewards. 💚

wins a Gerety Bronze for Integrated Health Cut and Silver Loerie for Social Impact, proof that good food truly does good.

11/08/2025

In honour of Women’s Day, our Cape Town team had the opportunity to join forces with our neighbours at Acacium in supporting an important cause.

They are running a sanitary product drive for St. Anne’s and St. George - two incredible organisations that provide vital support to women in need. We were invited to contribute, and our team gladly stepped in to help collect and donate products.

Combining our efforts for the handover, standing together to ensure more women have access to essential items with dignity.

10/07/2025

We took the softness of our loaves to the rugby field, literally.

By turning our bread into rugby post pads at Villager FC, we helped make play safer for the children from The Dominican School for Deaf Children. What started as a one-day activation turned into a beautiful partnership. Because all kids deserve to fall softly and rise stronger.

We took the softness of our loaves to the rugby field, literally.By turning our bread into rugby post pads at Villager FC, we helped make play safer for the ...

09/07/2025

We’re officially in our booked & busy era with 7 finalist spots at this year’s hashtag 🏆💻From bold ideas to breakthrough moments, this recognition means the world. Thank you to our team, our clients, and every creative mind behind the magic.

Here’s what made the shortlist:
Social communities
- LEGO Brick by brick

Social media campaigns
- Sunlight Drop Your Bar
- Knorr Gursha

Influencer marketing
- Sunlight Drop Your Bar

Craft strategy
- Sunlight Drop Your Bar
- Knorr Gursha
- Spekko 7day7ways

Let’s bring these wins home 🥂

18/06/2025

We're thrilled to announce that our very own CEO, Sarah Dexter, has been chosen as a juror for the Effie Awards South Africa 2025 👩🏼‍⚖️

We're incredibly proud to share her expertise and leadership with the prestigious Effies!

17/06/2025

We're incredibly proud to announce that our integrated Knorr Ethiopia Green Gursha 2025 campaign has been shortlisted for the Gerety Awards Health Cut category 🥂

This is a testament to our team’s hard work and dedication, and the campaign’s impact. Knorr Green Gursha is making waves, and we couldn’t be prouder!

25/04/2025

Congratulations to the incredible team at Mullenlowe South Africa and Sunlight for turning a household staple into a cultural phenomenon! 💚

Here’s to the bars, the buzz, and the brilliance - well-deserved SMARTIES recognition! 🏆👏

11/04/2025

Big news from the family table! 🎙️

Our Panarottis "i-Family Meeting" radio ad just claimed 3rd place in the Creative Circle's Best of the Month for Radio & Audio.

Inspired by the chaos, conflict, and comedy of a classic South African family meeting, the ad turned everyday drama into something everyone could relate to — and crave.

Crafted by MullenLowe South Africa, this slice of storytelling was full of tension, togetherness, and just enough tomato sauce.
To everyone who’s ever survived a family meeting… this one was for you.

Client:
Panarottis
Chief Marketing Officer: Vuyokazi Henda
Head of Brands: Dr. Tumi Sebopa
Marketing Manager: Clare Rainey
Digital Marketing Lead: Omphile Setiloane
Digital Marketing Manager: Zintle Fazi

Agency:
Chief Creative Officer: Kirk Gainsford
Creative Director: Lwandile Fikeni
Art Director: Tammy Matthys & Lerato Moagi
Copywriter: Reabetswe Masilo & Razeenah Khan
Account Manager: Tinama Mpondo

Talent:
Voiceover Artist: Warren Masemola
Voiceover Artist: Sinegugu Ngwenya

05/03/2025

🎤 SA’s most iconic green bar just dropped some fire bars! 💚🔥

The rap challenge turned the Sunlight Green Bar into a cultural moment—blending music, creativity, and versatility. 121 original rap bars, 6+ hours of music, and 30M+ views later, the results speak for themselves!

Hit to check it out! 🎶💛