Area 213 International

28/05/2018

Time to regulate

13/04/2018

We'd like to congratulate on their brilliant performance at the Gold Coast 2018 Commonwealth Games. As individuals and as a team they have made themselves and our nation proud. We're just as proud to work with Lotto South Africa, the official kit sponsors for the SA Team, and Bearded Monkey who made it all happen 🇿🇦🥇

15/03/2018

Now this is how you apply for a job 😎

A video cover letter dedicated to the Sprite creative team at W+K NYC

19/02/2018

From London, for London. This is one of the best Nike ads we've seen in a while, well done Wieden+Kennedy London, an article from Adweek.

Executing W+K London’s frenetic vision.

12/02/2018

Agency? Consultancy? In-house? Clients don't know where to turn...

Agency veteran Rei Inamoto says brands want streamlined partners who help them build trust.

05/02/2018

Thanks to WIRED for compressing all of the ads into this simple, best-of list. Which is your favourite?

Once again, brands turned football's biggest game into a night of hugely expensive one-upmanship. No complaints here.

25/01/2018

Meet Liquid Death, a product dreamed up by ad execs as a side hustle which is promoting water to the youth by using the same energy drink template...It's great.

22/01/2018

The future of shopping is here, well, in the US at least...

Amazon Go allows customers to grab items and just walk out without stopping to pay.

17/01/2018

YouTube tightens up the requirements for channel owners to make money from their video. In order to earn income from ads, channels now have to have over 4k annual view hours on their videos and over 1k subscribers. Is this a good or a bad thing?

Channels will need over 4,000 hours of annual viewing time and 1,000 subscribers to make any money from ads.

16/01/2018

Are all of your ad eggs in the Facebook basket for your clients? That may change because of last week's announcement to Newsfeed changes:

With a tweak of code, the company upends an industry.

21/12/2017

The 10 best ads of 2017, according to Adweek.

See the year’s most intriguing, inspiring and entertaining work.

18/12/2017

No more engagement baiting your audience! Marketers and community managers take note...

Facebook has identified a new kind of spam: Engagement baiting.