07/09/2026
When we started thinking about a new brand identity we weren’t after a newer-looking logo. We wanted something that reflected the essence of our DNA.
In an industry where the only constant is change, it takes a certain type of grit to keep going, even when all odds are stacked. But what is grit, really? For us, it’s the ability to stay fluid. Much like Mercury. But most of all it’s the ability to look for the silver lining. It’s what allowed us to not only survive a quarter of a century, but to thrive.
The mechanics of this perspective is embedded in the LT ambigram. Turn it one way, turn it the other, it stays the same. Because no matter how many viewpoints there may be on a certain challenge, to us, its meaning remains: Challenges are mere doorways to the next phase of evolution.
So, in celebrating 25 years, we’re not only taking inventory of our milestones and triumphs. We’re asking: What’s next?
